DIZH Exchange Days: Service Customization: Optimizing Value Creation and Captue by Designing the Customer Journey

Join us during your lunch and discuss with Dr. Jürg Meierhofer about Service Customization: Optimizing Value Creation and Captue by Designing the Customer Journey. April 20 2021 / 12:00 – 13:00.

The Exchange Days enable members of the DIZH partner universities and interested parties to meet regularly, present and discuss research results.

On each of the dates, a researcher presents his/her current project to an interdisciplinary audience. You are cordially invited to learn about and exchange information on research projects on topics related to digital transformation during a joint lunch break.

In the spring semester 2021, the events will take place virtually from 12:00 – 13:00.

Please register for the event link via email.

Service Customization: Optimizing Value Creation and Captue by Designing the Customer Journey

Dr. Jürg Meierhofer
ZHAW School of Engineering / Business Engineering and Operations Management

Service customization is a central issue in socio-technical service ecosystems, enabled and fueled by new data-driven approaches, and increasing both value creation for the customer, and value capture for the provider. In this presentation, we present a novel quantitative model for optimizing the design of the provider-customer interaction. Using approaches from multi-objective optimization, this model can be used to determine optimum levels of customization from both the customer and the provider perspective, and thus lead to improved service designs.


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