Older people are more at risk of social isolation than the general population
Evidence suggests that supporting older people to participate fully in social life will help them to remain active and healthy for longer into later life.
At the same time, reducing social isolation requires meaningful engagements and social
experiences. A key value proposition of ICT is its ability to connect people and communities. Digital technologies can therefore act as a broker for social experiences that are stimulating and improve wellbeing.
There is a need for digital products and services targeting the 65-plus market segments that facilitate real world interactions to improve quality of life, and are designed and promoted appropriately for the aspirations of these consumer groups.