13th Science-to-Business Marketing Conference

S2B_Marketing_Conference_Logo_quer_RZThe ZHAW School of Management and Law in cooperation with Science-to-Business Marketing Research Centre, is delighted to host the 13th Science-to-Business Marketing Conference in Winterthur (Zurich), Switzerland. The three day conference, from June 2 to June 4, 2014, brings together thought-leaders and experts from research institutions and industry on the topics of innovation, science-to-business marketing, business model generation and design thinking. It is expected that over 200 academics and practitioners from Europe as well as guests from Africa, Australia, North and Central America will come together to discuss the topic of Cross-organizational Value Creation.

The conference will provide a platform for the exchange of knowledge and ideas on new collaborative interaction.

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