The ZHAW School of Management and Law in cooperation with Science-to-Business Marketing Research Centre, is delighted to host the 13th Science-to-Business Marketing Conference in Winterthur (Zurich), Switzerland. The three day conference, from June 2 to June 4, 2014, brings together thought-leaders and experts from research institutions and industry on the topics of innovation, science-to-business marketing, business model generation and design thinking. It is expected that over 200 academics and practitioners from Europe as well as guests from Africa, Australia, North and Central America will come together to discuss the topic of Cross-organizational Value Creation.
With the concept of traditional organizational borders being put to the test and the growing need for a high level of cooperation among industry, universities and governmental agencies, the conference aims to provide new insights and concepts on the subject ‘Cross-organizational Value Creation’.
The conference will provide a platform for the exchange of knowledge and ideas on new collaborative interaction. We now call for abstracts on the sub-themes of the conference:
– Science-to-Business Marketing
– Design Thinking
– Business Models
– ICT-enabled Innovation
– Cross-organizational Value Creation
– Start-ups and Spin-offs
All papers will be double-blind reviewed by a scientific or practitioners committee and will be published as conference proceedings (with ISBN). The deadline for submission of abstracts is January 17, 2014.
Further Information
- For more information on the conference, the call for abstracts or the submission templates, please visit: http://www.s2b-conference.com/
- Call_for_Paper (2)