2014 Science-to-Business Marketing Conference: Call for Papers

Winterthur wird im nächsten Jahr Austragungsort einer renommierten wissenschaftlichen Konferenz. An der dreitägigen Veranstaltung diskutieren Experten aus Wissenschaft und Wirtschaft zu den Themen Science-to Business Marketing, Innovation, Business Model Generation und Design Thinking. Das Institut für Marketing Management (IMM) ist Co-Organisator der Konferenz. Wir sind gespannt auf die Beiträge. Details im Call for Papers (in der Konferenzsprache Englisch). Hier ein Auszug:

The Zurich University of Applied Sciences (ZHAW), in cooperation with Science-to-Business Marketing Research Centre, is delighted to host the 13th Science-to-Business Marketing Conference  in Winterthur (Zurich), Switzerland. The three day conference, from June 2 to June 4, 2014, brings together thought-leaders and experts from research institutions and industry on the topics of innovation, science-to-business marketing, business model generation and design thinking. It is expected that over 200 academics and practitioners from Europe as well as guests from Africa, Australia, North and Central America will come together to discuss the topic of Cross-organizational Value Creation.

With the concept of traditional organizational borders being put to the test and the growing need for a high level of cooperation among industry, universities and governmental agencies, the conference aims to provide new insights and concepts on the subject ‘Cross-organizational Value Creation’.

The conference will provide a platform for the exchange of knowledge and ideas on new collaborative interaction. We now call for abstracts on the sub-themes of the conference:

  • Science-to-Business Marketing
  • Design Thinking
  • Business Models
  • ICT-enabled Innovation
  • Cross-organizational Value Creation
  • Start-ups and Spin-offs

All papers will be double-blind reviewed by a scientific or practitioners committee and will be published as conference proceedings (with ISBN). The deadline for submission of abstracts is January 17, 2014. For more information on the conference, the call for abstracts or the submission templates, please visit the s2b-Website.

The conference will include several practice-oriented workshops and a PhD workshop, as well as interesting social activities, the highlight of which is a trip to the top of Mount Saentis, where you will get to enjoy a spellbinding view of six countries from a height of 2500 metres.

We look forward to welcoming you to Switzerland in June 2014.

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