Ein Blog der ZHAW Zürcher Hochschule für Angewandte Wissenschaften
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Trying to recognize all the relevant contextual factors, when opening up a vegetarian restaurant in Brussels, may be very difficult – if even possible. According to LeVif 5% of the Belgian population is vegetarian and the city of Brussels was considered to be Europe`s Veggie Capital in 2017. Nonetheless, this blog will provide a concise analysis […]
Premium fashion brand for men in Brussels Giving the task to find the right setting for a premium fashion brand for men it is important to be aware of the context where they are going to operate. Therefore, the environment of Brussels has been analyzed to identify possible clusters. Furthermore, research has been done to […]
Brussels, the capital of Belgium and the European Union, is a people magnet with 1.139 million inhabitants and more than 6.78 million overnight stays of tourists per year. This leads to a high amount of car traffic on Brussels’ streets. For everyone who does not want spend time in traffic at every corner needs to use […]
How do you enjoy a park or sight in Brussels? Most of the time with calmness and sitting on a bench, at a picnic table or next to a fountain. In 1964, Jean-Claude Decaux invented the concept of “street furniture”. The main idea was to give a free access to the well – maintained street […]
Windows are one of the critical components required in constructing sustainable building designs. As most of the energy flows in and out of a building through windows, technological innovation, intelligent designs and isolation have become major criteria for window production. Windows nowadays have provided comforts in terms of heating, cooling and lighting for better indoor […]
Belgium is to beer, what Italy is to pasta, and what Switzerland is to cheese. With over 800 beer brands, the country has a well-established beer culture of its own. The Belgians are incredibly picky when it comes to beer; a personality trait that stems from being wedged in between some of the most beer-savvy […]
Brussels, the capital of Belgium, is welcoming around 5 million tourists every year. Although the region is not widely known as a watchmaking cluster, there is a yearly meeting of the Belgium Watch Club, in which more than 30 brand representatives are meeting to discuss the industry and future trends. When people buy a luxury […]
During our study trip, we received the assignment to apply the concept of Contextual Intelligence in reference to Brussels. According to HBR, Contextual Intelligence can be described as: “The ability to understand the limits of our knowledge to an environment different from the one in which it was developed.” The following subtopics will allow the […]
As contextual intelligence is an important part of the internationalization process, companies should not only rely on already available information on the Internet but also do their own research in order to gather first-hand information. Therefore, we conducted our own observation in Brussels. Exploring the city, we came across several interesting facts. Atypical Street Belgium […]