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ZHAW Wealth Management Blog

A Blog of the ZHAW Zurich University of Applied Sciences

Tag: user experience

Digital Banking For Gen Z, Millennials, Gen X

Motivated by the accelerated shift to digital banking during the COVID-19 pandemic, designing a compelling digital banking value proposition and UX has become crucial for banks. A recent article has examined the digital banking adoption and perceptions across generations, aiming to capture the differing attitudes and usage patterns of digital banking among Gen Z, Millennials and Gen X.

29.02.2024 Christoph Künzle
Kategorie: Strategy, Technology
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