Our new study features 66 Swiss Private Banks in detail and compares their performance according to 12 well-known and transparent KPIs. This article presents the largest Swiss Private Banks by AUM.
AUM Leaders
The top-ranking Swiss private bank UBS, boasting a staggering CHF 5,253 billion in AUM, outshines its peers, demonstrating a 45.2% increase. It also leads with CHF 80 billion in NNM, reflecting its strong client trust and market positioning. However, performance metrics like the return on AUM (1.52%) and cost-to-income ratio (57.5%) reveal room for efficiency gains.
Mid-Tier Performers
Banks ranked 2nd to 10th represent a diverse mix of growth trajectories. For example, the 2nd largest bank Pictet, with CHF 633.3 billion in AUM, recorded a modest 4.2% growth, emphasizing stability over rapid expansion. On the other hand, lower-ranked banks like the 10th ranked HSBC exhibited remarkable growth of 9.2%, driven by CHF 5.984 billion in NNM.
Challenges and Opportunities
Not all players experienced positive outcomes. Some institutions faced negative growth in both AUM and NNM, highlighting the challenge of retaining client assets in a competitive market. Banks with declining AUM percentages underscore the need for innovative client engagement strategies and operational efficiency.
Key Takeaways from our latest Swiss Wealth Management Study
- Growth Leaders: Banks with strong NNM inflows demonstrate the importance of tailored offerings and exceptional client service.
- Efficiency Matters: AUM performance seems to correlate with cost-to-income ratios, pointing to operational efficiency as a critical success factor.
- Resilience Through Diversification: Private banks showing stable or rising AUM often have diversified their income streams.
As Swiss private banking evolves, balancing growth with efficiency will define the leaders of tomorrow. Download the full study for an in-depth analysis of the trends shaping this prestigious industry.
Dear autors,
First of all well done! May I kindly ask if you have any updated version with figures end of ’24 with a comparison of KPI of the major Swiss Private Banking banks?
Thank you for your kind comment, the next study will come out in November 2025 with the latest figures and many improvements – stay tuned!
Dear Authors,
Thanks for compiling this. One number stands out: you have LGT at 46 bio CHF when i think they report around 367 bio. It would be helpful to share more about any methodology used in the process.
Also you listed Citi and GS, but not JPM?
Dear Martin,
Many thanks for your thoughtful comment, this is much appreciated. In the last study edition, we had both LGT and VP Bank with their Swiss banks only.
In the next edition of the study, we will have both LGT and VP Bank at group level – therefore, the new study will be called “Wealth Management in Switzerland and Liechtenstein 2025”. It will be released for free PDF download on 7 November 2025 on our new platform: https://wealthsummit.ch/
The AUM you are referring to for LGT is most likely their overall AUM (incl. LGT Capital Partners, their sizeable asset management business). We will only feature their wealth management bank at group level.
Dear Martin,
Yes, well observed! Unfortunately, JPM still did not supply their (Swiss) annual report to us – one of the few remaining banks to do so, as we will make transparent in our next study.
Our position is very clear that this practice is not acceptable and contrary to the Swiss bank law. A recent FINMA circular (Feb 2025) confirmed our position and instructed banks to make their annual reports accessible.
Still, we have refrained from taking any action and instead continue to rely on voluntary disclosure (as has happened with a number of other banks in the meantime). The more popular our study becomes, the more banks will voluntary disclose.
Thank you!