Largest Swiss Private Banks (2024)

Our new study features 66 Swiss Private Banks in detail and compares their performance according to 12 well-known and transparent KPIs. This article presents the largest Swiss Private Banks by AUM.

AUM Leaders

The top-ranking Swiss private bank UBS, boasting a staggering CHF 5,253 billion in AUM, outshines its peers, demonstrating a 45.2% increase. It also leads with CHF 80 billion in NNM, reflecting its strong client trust and market positioning. However, performance metrics like the return on AUM (1.52%) and cost-to-income ratio (57.5%) reveal room for efficiency gains.

Mid-Tier Performers

Banks ranked 2nd to 10th represent a diverse mix of growth trajectories. For example, the 2nd largest bank Pictet, with CHF 633.3 billion in AUM, recorded a modest 4.2% growth, emphasizing stability over rapid expansion. On the other hand, lower-ranked banks like the 10th ranked HSBC exhibited remarkable growth of 9.2%, driven by CHF 5.984 billion in NNM.

Challenges and Opportunities

Not all players experienced positive outcomes. Some institutions faced negative growth in both AUM and NNM, highlighting the challenge of retaining client assets in a competitive market. Banks with declining AUM percentages underscore the need for innovative client engagement strategies and operational efficiency.

Key Takeaways from our latest Swiss Wealth Management Study

1. Growth Leaders: Banks with strong NNM inflows demonstrate the importance of tailored offerings and exceptional client service.
2. Efficiency Matters: AUM performance seems to correlate with cost-to-income ratios, pointing to operational efficiency as a critical success factor.
3. Resilience Through Diversification: Private banks showing stable or rising AUM often have diversified their income streams.

As Swiss private banking evolves, balancing growth with efficiency will define the leaders of tomorrow. Download the full study for an in-depth analysis of the trends shaping this prestigious industry.