Ein Blog der ZHAW Zürcher Hochschule für Angewandte Wissenschaften
Drew Conway´s data science Venn diagram is used by many (including me) to give a first impression of what data science is all about. And rightly so: I, for example, like it for its simplicity and “coolness”. When in a more in-depth discussion, moving from mere buzz to concrete skills and project possibilities, we at […]
In business, especially marketing, it is often necessary to perform customer selection. The typical task involves defining a set of customers for upselling, cross-selling or retention actions. Traditionally, the selection criterion is the positive response probability. While this identifies customers who are the most likely to respond, it does not necessarily provide the optimal solution […]