Social Media and Wealth Management: Servicing NextGen Wealthy Clients
Digital transformation has significantly reshaped all banking sectors, transforming traditional banking practices into dynamic, technology-driven services. Social media’s integration into banking has been one of the more recent changes, offering new avenues for client engagement, marketing, and service delivery. For Swiss wealth management banks, known for their discretion and reliability, adapting to this digital shift has become crucial, especially with the emergence of a new generation of wealthy clients: the so-called NextGen.