In this interview Chris Künzle, Senior Lecturer for Banking and Finance at ZHAW, engages with Adrian Kuenzi, CEO of Union Bancaire Privée (UBP) in Zurich.
They begin by introducing Adrian Künzi and his journey to becoming CEO. Adrian then provides an overview of UBP, highlighting its USP, wealthy international clientele, and the significance of their prestigious Bahnhofstrasse 1 headquarters in Zurich.
The conversation delves deeper into private markets, discussing UBP’s broad offerings, the current client demand, especially considering the impact of rising interest rates. Adrian also explains UBP’s approach to managing offshore clients and their specific service model tailored to this demanding segment. Adrian shares insights into UBP’s strategic directions and plans for future growth, emphasizing key areas of focus. The two experts explore the attractiveness of Switzerland for new money from offshore locations, the implications of economic and geopolitical turmoil, and potential new focus markets for UBP. The interview concludes with Adrian expressing his top wish for the Swiss financial center, offering a thoughtful perspective on the future of the industry.
This is a must watch for everybody interested in Swiss wealth management!
This episode is also available on Spotify.