Emerging Markets Field Trip 2015 – Last Note

Without doubt was this year’s field trip to China a huge success. Not only did the participants receive a great insight to successful multinational companies, organizations and start-ups, but also explored the natural as well as cultural sites of this astonishing country.

A huge thank you goes to executives and representatives of companies and organizations who invited us to their facilities, as well as to Dr. Markus Braun and Mr. Wei Sun who organized this filed trip together students from the executive team and individual expert groups:

  • Executive Team: Tobias Huber, Kevin Mueller, Christoph Angst, Fabian Spörri, Jeannette Krummenacher and Julia Fiechter
  • Expert Group Beijing: Biggy Nguyen, David Högger, Fernando Hervas, Karin Wiesmann and Jörg Örtli
  • Expert Group Shanghai: Ischi Hung, Fabian Moser, Dino Reusser, Jakov Zrakic, Michel Lazzari and Pascal Geser
  • Expert Group Guilin / Hong Kong: Michael Krähenbühl, Florian Elger, David Franke, Remo Breitenmoser, Samuel Giese, Andreas Koch, Michael Kassowitz and Lorenzo Müller

Again, this field trip was an unforgettable experience for each and every participant. Thank you for making time to read our numerous posts.


Hello and welcome to the blog of this year’s emerging markets field trip to China which is organized by ZHAW – School of Management and Law.

The purpose of this trip is to:

  • Experience the Chinese way of life through real on-site exploration
  • Explore the cultural heritage of the country & learn how to do business in emerging markets
  • Understand the buying power of China
  • Learn the first steps to expand one’s individual business network beyond Switzerland
  • Expand the horizon for a future professional career.

The trip of our group, which consists of 25 business school students, one professor and a mandarin-speaking research associate, starts in Beijing, where the Great Wall and its Creative Street will be explored. Also the Swiss embassy, the University of International Business & Economics and a wine dealership called “Cheers Wine” will be visited. After spending 3 days in Beijing, our group travels to Hangzhou by high-speed train where Alibaba will be visited the day after. Alibaba is the world’s biggest e-commerce company. Later that day, our study group will catch a bullet-train to Shanghai, where Huawei (producer of electronic communication equipment), Autoneum (automotive industry supplier), Meyer Burger (technology, especially photovoltaic), Swissnex (aimed to connect Switzerland with big & innovative hubs) and Novartis (pharmaceutical company) will be visited. Also the students will have some time off during the weekend – the scheduled Mandarin language lesson however will have to be attended by everyone. After exploring Shanghai for 5 days, the group travels to Guilin and later to Longsheng in order to hike across the dragon back terrace fields, where ancient rice fields were discovered. Our study group continues to travel to its final destination Hong Kong, where the convention center and Credit Suisse will be visited.

This travel blog will be updated daily and we hope you enjoy reading about our experiences and discoveries during this study trip.