By Nico Ebert (ZHAW)

translated from the original German language version published at Inside IT

A common narrative in practice sounds something like this: “people claim data protection is important to them, but in reality they give away everything on the internet anyway”. There are also some science studies that seem to prove this again and again: that we are generally careless with our and other personal data and that we consider data protection important but neglect it in everyday life. For example, a “pizza experiment” with 3,000 students at a US university in 2017 concluded that a free pizza was enough of an incentive to reveal the email addresses of three fellow students (Athey et al. 2017).