{"id":452,"date":"2026-05-08T08:38:27","date_gmt":"2026-05-08T06:38:27","guid":{"rendered":"https:\/\/blog.zhaw.ch\/wealth-management\/?p=452"},"modified":"2026-05-08T08:51:39","modified_gmt":"2026-05-08T06:51:39","slug":"zhaw-bestag-ceo-interview-patrice-choffat-immobilienmaklervergleich","status":"publish","type":"post","link":"https:\/\/blog.zhaw.ch\/wealth-management\/2026\/05\/08\/zhaw-bestag-ceo-interview-patrice-choffat-immobilienmaklervergleich\/","title":{"rendered":"Patrice Choffat (CEO, Bestag): &#8220;Die letzte Meile ist immer eine menschliche Verhandlung&#8221;"},"content":{"rendered":"\n<p>In dieser Folge des ZHAW Wealth Management Podcasts spricht <a href=\"https:\/\/www.linkedin.com\/in\/christophkunzle\/\" id=\"https:\/\/www.linkedin.com\/in\/christophkunzle\/\" target=\"_blank\" rel=\"noreferrer noopener\">Christoph K\u00fcnzle<\/a>, Senior Lecturer f\u00fcr Banking &amp; Finance an der <a href=\"https:\/\/www.zhaw.ch\/en\/sml\" target=\"_blank\" rel=\"noreferrer noopener\">ZHAW School of Management and Law<\/a>, mit <a href=\"https:\/\/www.linkedin.com\/in\/patricechoffat\/\" target=\"_blank\" rel=\"noreferrer noopener\">Patrice Choffat<\/a>, Gr\u00fcnder und CEO von <a href=\"https:\/\/bestag.ch\/de\" target=\"_blank\" rel=\"noreferrer noopener\">Bestag<\/a>, dem f\u00fchrenden Schweizer <strong>Immobilienmaklervergleich<\/strong>. <\/p>\n\n\n\n<div class=\"lyte-wrapper fourthree\" style=\"width:420px;max-width:100%;margin:5px;\"><div class=\"lyMe\" id=\"WYL_zKY1fFrpBuI\"><div id=\"lyte_zKY1fFrpBuI\" data-src=\"\/\/i.ytimg.com\/vi\/zKY1fFrpBuI\/hqdefault.jpg\" class=\"pL\"><div class=\"tC\"><div class=\"tT\"><\/div><\/div><div class=\"play\"><\/div><div class=\"ctrl\"><div class=\"Lctrl\"><\/div><div class=\"Rctrl\"><\/div><\/div><\/div><noscript><a href=\"https:\/\/youtu.be\/zKY1fFrpBuI\" rel=\"nofollow\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/i.ytimg.com\/vi\/zKY1fFrpBuI\/0.jpg\" alt=\"YouTube video thumbnail\" width=\"420\" height=\"295\" \/><br \/>Watch this video on YouTube<\/a><\/noscript><\/div><\/div><div class=\"lL\" style=\"max-width:100%;width:420px;margin:5px;\"><\/div><\/p>\n\n\n\n<p>Im Mittelpunkt steht der <strong>Hausverkauf <\/strong>in der Schweiz \u2013 und die Frage, wie Eigent\u00fcmer den richtigen Makler finden, bessere Konditionen erzielen und typische Fehler vermeiden k\u00f6nnen &#8211; was auch f\u00fcr den Bereich des <a href=\"https:\/\/wealthsummit.ch\/\">Wealth Management<\/a> relevant ist.<\/p>\n\n\n\n<p><a href=\"https:\/\/bestag.ch\/de\/uber-bestag\/team\">Patrice Choffat<\/a> erl\u00e4utert das <a href=\"https:\/\/bestag.ch\/de\/formel\" target=\"_blank\" rel=\"noreferrer noopener\">Gesch\u00e4ftsmodell von Bestag<\/a>, spricht \u00fcber Schw\u00e4chen des klassischen Maklermarkts und erkl\u00e4rt, welchen konkreten <strong>Mehrwert <\/strong>Bestag f\u00fcr Hausverk\u00e4ufer schafft. Zudem geht es um die Zusammenarbeit mit Maklern und Banken, um <strong>Digitalisierung <\/strong>und <strong>k\u00fcnstliche Intelligenz <\/strong>sowie um die Zukunft des <strong>Immobilienverkaufs <\/strong>in der Schweiz.<br><br>Bestag z\u00e4hlt zu den fr\u00fchen Anbietern im Bereich Immobilienmaklervergleich in der Schweiz. Das Unternehmen unterst\u00fctzt <strong>Eigent\u00fcmer <\/strong>beim Verkauf von H\u00e4usern und Wohnungen, indem es geeignete Makler anhand von Objekt, Standort und Verkaufssituation identifiziert und vergleichbar macht. Damit adressiert Bestag ein zentrales Problem im Immobilienverkauf: die oft schwierige Einsch\u00e4<strong>t<\/strong>zung von Qualit\u00e4t, Erfahrung und Konditionen einzelner Makler.<\/p>\n\n\n\n<p>Der Ansatz verbindet Immobilienbewertung, Marktkenntnis und <strong>strukturierte Maklerauswahl<\/strong>. F\u00fcr Hauseigent\u00fcmer kann dies helfen, den Verkaufsprozess transparenter zu gestalten, typische Fehler bei der Maklerwahl zu vermeiden und bessere Entscheidungsgrundlagen f\u00fcr den Hausverkauf in der Schweiz zu schaffen.<\/p>\n\n\n\n<p>Auch aus Sicht von <strong>Banken <\/strong>und <strong>Wealth Management<\/strong> ist das Thema relevant. Immobilien bilden bei vielen Privatkunden einen wesentlichen Teil des Verm\u00f6gens. Ein professionell begleiteter Immobilienverkauf ber\u00fchrt daher h\u00e4ufig Fragen der Verm\u00f6gensplanung, Nachfolge, Finanzierung und Reinvestition.<\/p>\n\n\n\n<p>Ein spannendes Interview f\u00fcr Hauseigent\u00fcmer, Immobilieninteressierte, Banken und alle, die sich f\u00fcr die Zukunft des Schweizer Immobilienmarkts interessieren.<\/p>\n\n\n\n<p>Dieser Podcast ist auch erh\u00e4ltlich auf <a href=\"https:\/\/open.spotify.com\/episode\/18nv9OSVhN9v4abhnNLIyG\" target=\"_blank\" rel=\"noreferrer noopener\">Spotify<\/a>.<\/p>\n<div class=\"pt-sm\">Schlagw\u00f6rter: <a href=\"https:\/\/blog.zhaw.ch\/wealth-management\/tag\/bestag\/\">Bestag<\/a>, <a href=\"https:\/\/blog.zhaw.ch\/wealth-management\/tag\/ceo\/\">CEO<\/a>, <a href=\"https:\/\/blog.zhaw.ch\/wealth-management\/tag\/effizienz\/\">effizienz<\/a>, <a href=\"https:\/\/blog.zhaw.ch\/wealth-management\/tag\/geschaftsmodell\/\">gesch\u00e4ftsmodell<\/a>, <a href=\"https:\/\/blog.zhaw.ch\/wealth-management\/tag\/grunder\/\">gr\u00fcnder<\/a>, <a href=\"https:\/\/blog.zhaw.ch\/wealth-management\/tag\/immobilien\/\">immobilien<\/a>, <a href=\"https:\/\/blog.zhaw.ch\/wealth-management\/tag\/kunstliche-intelligenz\/\">k\u00fcnstliche intelligenz<\/a>, <a href=\"https:\/\/blog.zhaw.ch\/wealth-management\/tag\/makler\/\">makler<\/a>, <a href=\"https:\/\/blog.zhaw.ch\/wealth-management\/tag\/podcast\/\">Podcast<\/a>, <a href=\"https:\/\/blog.zhaw.ch\/wealth-management\/tag\/portal\/\">portal<\/a>, <a href=\"https:\/\/blog.zhaw.ch\/wealth-management\/tag\/preisvergleich\/\">preisvergleich<\/a>, <a href=\"https:\/\/blog.zhaw.ch\/wealth-management\/tag\/real-estate\/\">real estate<\/a>, <a href=\"https:\/\/blog.zhaw.ch\/wealth-management\/tag\/strategy\/\">strategy<\/a>, <a href=\"https:\/\/blog.zhaw.ch\/wealth-management\/tag\/unternehmer\/\">unternehmer<\/a>, <a href=\"https:\/\/blog.zhaw.ch\/wealth-management\/tag\/wealth-management\/\">wealth management<\/a>, <a href=\"https:\/\/blog.zhaw.ch\/wealth-management\/tag\/wealthtech\/\">wealthtech<\/a><br><\/div>","protected":false},"excerpt":{"rendered":"<p>In dieser Folge des ZHAW Wealth Management Podcasts spricht Christoph K\u00fcnzle, Senior Lecturer f\u00fcr Banking &amp; Finance an der ZHAW School of Management and Law, mit Patrice Choffat, Gr\u00fcnder und CEO von Bestag, dem f\u00fchrenden Schweizer Immobilienmaklervergleich. Watch this video on YouTube Im Mittelpunkt steht der Hausverkauf in der Schweiz \u2013 und die Frage, wie [&hellip;]<\/p>\n","protected":false},"author":720,"featured_media":453,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[56],"tags":[140,150,145,147,148,142,124,141,58,146,144,143,6,149,23,32],"features":[],"class_list":["post-452","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-zhaw-wm-podcast","tag-bestag","tag-ceo","tag-effizienz","tag-geschaftsmodell","tag-grunder","tag-immobilien","tag-kunstliche-intelligenz","tag-makler","tag-podcast","tag-portal","tag-preisvergleich","tag-real-estate","tag-strategy","tag-unternehmer","tag-wealth-management","tag-wealthtech"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Patrice Choffat (CEO, Bestag): &quot;Die letzte Meile ist immer eine menschliche Verhandlung&quot; - 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