{"id":365,"date":"2025-07-07T11:20:19","date_gmt":"2025-07-07T09:20:19","guid":{"rendered":"https:\/\/blog.zhaw.ch\/wealth-management\/?p=365"},"modified":"2025-07-07T11:21:38","modified_gmt":"2025-07-07T09:21:38","slug":"private-markets-swiss-wealth-management-banks","status":"publish","type":"post","link":"https:\/\/blog.zhaw.ch\/wealth-management\/2025\/07\/07\/private-markets-swiss-wealth-management-banks\/","title":{"rendered":"Private Markets Offerings in Swiss Wealth Management Banks \u2013 Update 2025"},"content":{"rendered":"\n<p><strong>Key Insights from a new Bachelor&#8217;s thesis by <a href=\"https:\/\/www.linkedin.com\/in\/subisan-suthesan-aa52941a0\/\">Subisan Suthesan<\/a><\/strong><\/p>\n\n\n\n<p><strong>Private Markets are firmly on the strategic agenda of Swiss wealth management banks.<\/strong> But how exactly do banks implement their offerings for wealthy clients? Which asset classes are offered, what structures are used, and how accessible are these solutions?<\/p>\n\n\n\n<p>These questions are addressed in a recent <strong>Bachelor\u2019s thesis at <a href=\"https:\/\/www.zhaw.ch\/en\/sml\">ZHAW School of Management and Law<\/a> <\/strong>by <strong><a href=\"https:\/\/www.linkedin.com\/in\/subisan-suthesan-aa52941a0\/\">Subisan Suthesan<\/a><\/strong>, which I had the opportunity to supervise. Subisan&#8217;s work is well-researched, clearly structured, and provides practical value for anyone working in Private Markets or wealth management.<\/p>\n\n\n\n<p>At the core of the thesis is a particularly useful <strong>summary table <\/strong>(see below). It consolidates the Private Markets offerings of 18 Swiss wealth management banks with over CHF 20 billion in assets under management and provides a concise comparison across asset classes, structures, access thresholds, and target clients. These banks were selected by the findings of my flagship &#8220;Wealth Management in Switzerland&#8221; research studies, which are available for free PDF <a href=\"https:\/\/wealthsummit.ch\/shop\/\">download<\/a>.<\/p>\n\n\n\n<p><strong>What Was Analyzed<\/strong><\/p>\n\n\n\n<p>Subisan&#8217;s Bachelor&#8217;s thesis covers:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>18 Swiss wealth management banks with AUM over CHF 20 billion<\/li>\n\n\n\n<li>A range of Private Markets asset classes (Private Equity, Private Debt, Private Real Estate, Private Infrastructure)<\/li>\n\n\n\n<li>Expert interviews with senior professionals from leading institutions such as <a href=\"https:\/\/www.ubs.com\/ch\/en.html\">UBS<\/a>, <a href=\"https:\/\/www.zkb.ch\/de\/private.html\">ZKB<\/a>, <a href=\"https:\/\/www.vontobel.com\/en-us\/private-clients\/?utm_source=google&amp;utm_medium=paidsearch&amp;utm_campaign=18584249686&amp;utm_content=145936442321&amp;utm_term=vontobel%20swiss%20wealth%20advisors_b&amp;utm_cu=wm&amp;gad_source=1&amp;gad_campaignid=18584249686&amp;gbraid=0AAAAACeJyIL0SzhjOtv8hgGHp9DznWf59&amp;gclid=CjwKCAjw4K3DBhBqEiwAYtG_9O5GuPSI770wSJFd1zfiphJVygRAUbfiui9p7YH081AGtRTk74WDABoC70IQAvD_BwE\">Vontobel<\/a>, or <a href=\"https:\/\/www.ubp.com\/en\/wealth-management\/personalised-services?gad_source=1&amp;gad_campaignid=20875855619&amp;gbraid=0AAAAADmzMtM8wwfaU7VsG6ZF0nzkTqG46&amp;gclid=CjwKCAjw4K3DBhBqEiwAYtG_9CMS9fb0DrqlSRWAYE44BsLr5mMRA65mkz335Ffpw1FGk5ngQ3o-BxoCYi4QAvD_BwE\">UBP<\/a><\/li>\n<\/ul>\n\n\n\n<p>This combination of structured desktop research and qualitative insights provides a well-rounded perspective of today\u2019s offering landscape in Switzerland.<\/p>\n\n\n\n<p><strong>The Private Markets Landscape \u2013 In One Table<\/strong><\/p>\n\n\n\n<p>The standout feature of the thesis is a <strong>summary matrix<\/strong> that presents the Private Markets offerings of each bank along the following dimensions:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Asset Classes<\/strong>: Private Equity is universally offered, while Private Debt, Private Real Estate, and Private Infrastructure are less commonly available.<\/li>\n\n\n\n<li><strong>Investment Structures<\/strong>: Closed-end funds still dominate, but feeder structures, evergreen funds, and platform-based access (e.g., via <a href=\"https:\/\/www.moonfare.com\/?kw=moonfare&amp;cpn=21058047569&amp;utm_adgroup=moonfare_ch_01sb_pure%2Bcombi&amp;utm_source=adwords&amp;utm_medium=ppc&amp;utm_campaign=moonfare_ch_01sb_pure%2Bcombi&amp;utm_term=moonfare&amp;utm_content=692119476400&amp;hsa_acc=2925157205&amp;hsa_cam=21058047569&amp;hsa_grp=159764396335&amp;hsa_ad=692119476400&amp;hsa_src=g&amp;hsa_tgt=kwd-758744203827&amp;hsa_kw=moonfare&amp;hsa_mt=e&amp;hsa_net=adwords&amp;hsa_ver=3&amp;gad_source=1&amp;gad_campaignid=21058047569&amp;gbraid=0AAAAAosmAFW0Mh-hS7PnRKqEZsDVPu6C_&amp;gclid=CjwKCAjw4K3DBhBqEiwAYtG_9JvYWtdNtaOpsrpqCBvp0_rGkBpXNeABgzF5IaoCl16PM-4ibGNadxoCkSIQAvD_BwE\">Moonfare<\/a> or <a href=\"https:\/\/icapital.com\/private-markets\/\">iCapital<\/a>) are gaining traction.<\/li>\n\n\n\n<li><strong>Target Segments<\/strong>: Nearly all banks focus on UHNWIs and family offices. Only a minority offer solutions for HNWIs or affluent clients.<\/li>\n\n\n\n<li><strong>Entry Points<\/strong>: Minimum investments typically range from CHF 100k to CHF 250k, though a few banks allow entry from CHF 25k through digital platforms.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"690\" src=\"https:\/\/blog.zhaw.ch\/wealth-management\/files\/2025\/07\/Pic1-1024x690.jpg\" alt=\"\" class=\"wp-image-366\" srcset=\"https:\/\/blog.zhaw.ch\/wealth-management\/files\/2025\/07\/Pic1-1024x690.jpg 1024w, https:\/\/blog.zhaw.ch\/wealth-management\/files\/2025\/07\/Pic1-300x202.jpg 300w, https:\/\/blog.zhaw.ch\/wealth-management\/files\/2025\/07\/Pic1-768x518.jpg 768w, https:\/\/blog.zhaw.ch\/wealth-management\/files\/2025\/07\/Pic1-1536x1035.jpg 1536w, https:\/\/blog.zhaw.ch\/wealth-management\/files\/2025\/07\/Pic1-2048x1380.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"663\" src=\"https:\/\/blog.zhaw.ch\/wealth-management\/files\/2025\/07\/Pic2-1024x663.jpg\" alt=\"\" class=\"wp-image-367\" srcset=\"https:\/\/blog.zhaw.ch\/wealth-management\/files\/2025\/07\/Pic2-1024x663.jpg 1024w, https:\/\/blog.zhaw.ch\/wealth-management\/files\/2025\/07\/Pic2-300x194.jpg 300w, https:\/\/blog.zhaw.ch\/wealth-management\/files\/2025\/07\/Pic2-768x497.jpg 768w, https:\/\/blog.zhaw.ch\/wealth-management\/files\/2025\/07\/Pic2-1536x995.jpg 1536w, https:\/\/blog.zhaw.ch\/wealth-management\/files\/2025\/07\/Pic2-2048x1327.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"301\" data-id=\"368\" src=\"https:\/\/blog.zhaw.ch\/wealth-management\/files\/2025\/07\/Pic3-1024x301.jpg\" alt=\"\" class=\"wp-image-368\" srcset=\"https:\/\/blog.zhaw.ch\/wealth-management\/files\/2025\/07\/Pic3-1024x301.jpg 1024w, https:\/\/blog.zhaw.ch\/wealth-management\/files\/2025\/07\/Pic3-300x88.jpg 300w, https:\/\/blog.zhaw.ch\/wealth-management\/files\/2025\/07\/Pic3-768x225.jpg 768w, https:\/\/blog.zhaw.ch\/wealth-management\/files\/2025\/07\/Pic3-1536x451.jpg 1536w, https:\/\/blog.zhaw.ch\/wealth-management\/files\/2025\/07\/Pic3-2048x601.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n\n\n\n<p>This summary table allows for initial <strong>visual benchmarking<\/strong> and helps identify where your institution stands in terms of product architecture, client focus, and structural innovation. Overall, the summary table appears to reveal a Swiss private markets landscape that is:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Strategically relevant<\/strong> for most wealth management banks, but still fully segmented<\/li>\n\n\n\n<li><strong>Strongly reliant<\/strong> on traditional fund structures, though open to innovation<\/li>\n\n\n\n<li><strong>Not yet fully democratized<\/strong>, though digital platforms are beginning to lower barriers<\/li>\n\n\n\n<li><strong>Operationally complex<\/strong>, requiring RM trainings, new processes, and often third-party partnerships<\/li>\n<\/ul>\n\n\n\n<p><strong>Trends to Watch<\/strong><\/p>\n\n\n\n<p>Based on Subisan&#8217;s thesis and supporting interviews, several trends appear to be emerging for 2025 and beyond:<\/p>\n\n\n\n<ol start=\"1\" class=\"wp-block-list\">\n<li><strong>Private Equity is mature \u2013 and crowded<\/strong><br>Swiss wealth management banks are looking to differentiate through niche strategies, lower ticket sizes, or co-investments.<\/li>\n\n\n\n<li><strong>New access models are evolving<\/strong><br>Digital feeder platforms and evergreen funds offer flexibility and scale. Tokenization is still early-stage but could be a long-term enabler.<\/li>\n\n\n\n<li><strong>Client segmentation is key<\/strong><br>Most solutions remain tailored for UHNWIs. Reaching broader segments will require simplified products and education (and: regulatory clarity).<\/li>\n\n\n\n<li><strong>Platform partnerships are shaping the market<\/strong><br>Swiss wealth management banks increasingly act as distributors and curators rather than manufacturers \u2013 especially in private markets.<\/li>\n<\/ol>\n\n\n\n<p><strong>Outlook<\/strong> <strong>and Contacts<\/strong><\/p>\n\n\n\n<p>Private Markets are no longer niche in Swiss wealth management \u2013 but the industry still faces key decisions:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>How far down the wealth pyramid to go?<\/li>\n\n\n\n<li>Whether to build internal capabilities or partner with external platforms?<\/li>\n\n\n\n<li>How to manage illiquidity, RM and client education, and operational complexity?<\/li>\n<\/ul>\n\n\n\n<p>The coming years may see increasing pressure to <strong>integrate <\/strong>private markets more deeply into standard advisory offerings, especially as clients look for diversification, yield, and differentiated returns.<\/p>\n\n\n\n<p>If you\u2019d like to explore the Bachelor&#8217;s thesis in more detail or discuss its findings, please reach out directly to the author, <a href=\"https:\/\/www.linkedin.com\/in\/subisan-suthesan-aa52941a0\/\">Subisan Suthesan<\/a>, via LinkedIn.<\/p>\n\n\n\n<p>Congratulations on your useful, insightful and relevant Bachelor&#8217;s thesis Subisan, well done!<\/p>\n<div class=\"pt-sm\">Schlagw\u00f6rter: <a href=\"https:\/\/blog.zhaw.ch\/wealth-management\/tag\/benchmarking\/\">benchmarking<\/a>, <a href=\"https:\/\/blog.zhaw.ch\/wealth-management\/tag\/strategy\/\">strategy<\/a>, <a href=\"https:\/\/blog.zhaw.ch\/wealth-management\/tag\/wealth-management\/\">wealth management<\/a><br><\/div>","protected":false},"excerpt":{"rendered":"<p>Key Insights from a new Bachelor&#8217;s thesis by Subisan Suthesan Private Markets are firmly on the strategic agenda of Swiss wealth management banks. But how exactly do banks implement their offerings for wealthy clients? Which asset classes are offered, what structures are used, and how accessible are these solutions? These questions are addressed in a [&hellip;]<\/p>\n","protected":false},"author":720,"featured_media":366,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[59,1],"tags":[40,6,23],"features":[],"class_list":["post-365","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-investments","category-allgemein","tag-benchmarking","tag-strategy","tag-wealth-management"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Private Markets Offerings in Swiss Wealth Management Banks \u2013 Update 2025 - ZHAW Wealth Management Blog<\/title>\n<meta name=\"description\" content=\"Discover how Swiss wealth management banks implement private markets offerings in 2025. 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