{"id":247,"date":"2024-06-27T09:05:23","date_gmt":"2024-06-27T07:05:23","guid":{"rendered":"https:\/\/blog.zhaw.ch\/wealth-management\/?p=247"},"modified":"2024-07-01T20:42:10","modified_gmt":"2024-07-01T18:42:10","slug":"zhaw-wm-podcast-adrian-kuenzi-ubp","status":"publish","type":"post","link":"https:\/\/blog.zhaw.ch\/wealth-management\/2024\/06\/27\/zhaw-wm-podcast-adrian-kuenzi-ubp\/","title":{"rendered":"ZHAW Wealth Management Podcast #4: Adrian Kuenzi, Union Bancaire Priv\u00e9e (UBP)"},"content":{"rendered":"\n<p>In this interview <a href=\"https:\/\/www.linkedin.com\/in\/christophkunzle\/\">Chris K\u00fcnzle<\/a>, Senior Lecturer for Banking and Finance at ZHAW, engages with <a href=\"https:\/\/www.linkedin.com\/in\/adrian-k%C3%BCnzi-54439293\/\">Adrian Kuenzi<\/a>, CEO of <a href=\"https:\/\/www.ubp.com\/en\/private-clients\/pure-play-private-banking?gad_source=1&amp;gclid=CjwKCAjw-O6zBhASEiwAOHeGxVKYgAhrbvmyeJ293UFz1aJU1lz74RkK9kwv1r1HNQxZEWlL6q7loBoCUxYQAvD_BwE\">Union Bancaire Priv\u00e9e (UBP)<\/a> in Zurich.<\/p>\n\n\n\n<p>They begin by introducing Adrian K\u00fcnzi and his journey to becoming CEO. Adrian then provides an overview of UBP, highlighting its USP, wealthy international clientele, and the significance of their prestigious Bahnhofstrasse 1 headquarters in Zurich.<\/p>\n\n\n\n<p>The conversation delves deeper into private markets, discussing UBP&#8217;s broad offerings, the current client demand, especially considering the impact of rising interest rates. Adrian also explains UBP\u2019s approach to managing offshore clients and their specific service model tailored to this demanding segment. Adrian shares insights into UBP\u2019s strategic directions and plans for future growth, emphasizing key areas of focus. The two experts explore the attractiveness of Switzerland for new money from offshore locations, the implications of economic and geopolitical turmoil, and potential new focus markets for UBP. The interview concludes with Adrian expressing his top wish for the Swiss financial center, offering a thoughtful perspective on the future of the industry.<\/p>\n\n\n\n<p>This is a must watch for everybody interested in Swiss wealth management!<\/p>\n\n\n\n<div class=\"lyte-wrapper fourthree\" style=\"width:420px;max-width:100%;margin:5px;\"><div class=\"lyMe\" id=\"WYL_eGnb93AC5MY\"><div id=\"lyte_eGnb93AC5MY\" data-src=\"\/\/i.ytimg.com\/vi\/eGnb93AC5MY\/hqdefault.jpg\" class=\"pL\"><div class=\"tC\"><div class=\"tT\"><\/div><\/div><div class=\"play\"><\/div><div class=\"ctrl\"><div class=\"Lctrl\"><\/div><div class=\"Rctrl\"><\/div><\/div><\/div><noscript><a href=\"https:\/\/youtu.be\/eGnb93AC5MY\" rel=\"nofollow\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/i.ytimg.com\/vi\/eGnb93AC5MY\/0.jpg\" alt=\"YouTube video thumbnail\" width=\"420\" height=\"295\" \/><br \/>Watch this video on YouTube<\/a><\/noscript><\/div><\/div><div class=\"lL\" style=\"max-width:100%;width:420px;margin:5px;\"><\/div><\/p>\n\n\n\n<p>This episode is also available on <a href=\"https:\/\/open.spotify.com\/episode\/3lwapEhyzla8WKaa3ouZOD\">Spotify<\/a>.<\/p>\n<div class=\"pt-sm\">Schlagw\u00f6rter: <a href=\"https:\/\/blog.zhaw.ch\/wealth-management\/tag\/podcast\/\">Podcast<\/a>, <a href=\"https:\/\/blog.zhaw.ch\/wealth-management\/tag\/strategy\/\">strategy<\/a>, <a href=\"https:\/\/blog.zhaw.ch\/wealth-management\/tag\/swiss-banking\/\">swiss banking<\/a>, <a href=\"https:\/\/blog.zhaw.ch\/wealth-management\/tag\/wealth-management\/\">wealth management<\/a><br><\/div>","protected":false},"excerpt":{"rendered":"<p>In this interview Chris K\u00fcnzle, Senior Lecturer for Banking and Finance at ZHAW, engages with Adrian Kuenzi, CEO of Union Bancaire Priv\u00e9e (UBP) in Zurich.<\/p>\n<p>They begin by introducing Adrian K\u00fcnzi and his journey to becoming CEO. Adrian then provides an overview of UBP, highlighting its USP, wealthy international clientele, and the significance of their prestigious Bahnhofstrasse 1 headquarters in Zurich.<\/p>\n<p>The conversation delves deeper into private markets, discussing UBP&#8217;s broad offerings, the current client demand, especially considering the impact of rising interest rates. Adrian also explains UBP\u2019s approach to managing offshore clients and their specific service model tailored to this demanding segment. Adrian shares insights into UBP\u2019s strategic directions and plans for future growth, emphasizing key areas of focus. The two experts explore the attractiveness of Switzerland for new money from offshore locations, the implications of economic and geopolitical turmoil, and potential new focus markets for UBP. The interview concludes with Adrian expressing his top wish for the Swiss financial center, offering a thoughtful perspective on the future of the industry.<\/p>\n","protected":false},"author":720,"featured_media":248,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[56],"tags":[58,6,36,23],"features":[],"class_list":["post-247","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-zhaw-wm-podcast","tag-podcast","tag-strategy","tag-swiss-banking","tag-wealth-management"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>ZHAW Wealth Management Podcast #4: Adrian Kuenzi, Union Bancaire Priv\u00e9e (UBP) - ZHAW Wealth Management Blog<\/title>\n<meta name=\"description\" content=\"Explore the discussion between Chris K\u00fcnzle and Adrian Kuenzi, CEO of UBP, on UBP&#039;s offerings, offshore client management, and plans for future growth.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.zhaw.ch\/wealth-management\/2024\/06\/27\/zhaw-wm-podcast-adrian-kuenzi-ubp\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ZHAW Wealth Management Podcast #4: Adrian Kuenzi, Union Bancaire Priv\u00e9e (UBP)\" \/>\n<meta property=\"og:description\" content=\"Explore the discussion between Chris K\u00fcnzle and Adrian Kuenzi, CEO of UBP, on UBP&#039;s offerings, offshore client management, and plans for future growth.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.zhaw.ch\/wealth-management\/2024\/06\/27\/zhaw-wm-podcast-adrian-kuenzi-ubp\/\" \/>\n<meta property=\"og:site_name\" content=\"ZHAW Wealth Management Blog\" \/>\n<meta property=\"article:published_time\" content=\"2024-06-27T07:05:23+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-07-01T18:42:10+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/blog.zhaw.ch\/wealth-management\/files\/2024\/06\/Adrian-Kuenzi.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1164\" \/>\n\t<meta property=\"og:image:height\" content=\"717\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Christoph K\u00fcnzle\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Christoph K\u00fcnzle\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/blog.zhaw.ch\/wealth-management\/2024\/06\/27\/zhaw-wm-podcast-adrian-kuenzi-ubp\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/blog.zhaw.ch\/wealth-management\/2024\/06\/27\/zhaw-wm-podcast-adrian-kuenzi-ubp\/\"},\"author\":{\"name\":\"Christoph K\u00fcnzle\",\"@id\":\"https:\/\/blog.zhaw.ch\/wealth-management\/#\/schema\/person\/e21e4ca45254cc9fab7d66a2e4f3c884\"},\"headline\":\"ZHAW Wealth Management Podcast #4: Adrian Kuenzi, Union Bancaire Priv\u00e9e (UBP)\",\"datePublished\":\"2024-06-27T07:05:23+00:00\",\"dateModified\":\"2024-07-01T18:42:10+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/blog.zhaw.ch\/wealth-management\/2024\/06\/27\/zhaw-wm-podcast-adrian-kuenzi-ubp\/\"},\"wordCount\":216,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/blog.zhaw.ch\/wealth-management\/#organization\"},\"image\":{\"@id\":\"https:\/\/blog.zhaw.ch\/wealth-management\/2024\/06\/27\/zhaw-wm-podcast-adrian-kuenzi-ubp\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blog.zhaw.ch\/wealth-management\/files\/2024\/06\/Adrian-Kuenzi.jpg\",\"keywords\":[\"Podcast\",\"strategy\",\"swiss banking\",\"wealth management\"],\"articleSection\":[\"ZHAW WM Podcast\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/blog.zhaw.ch\/wealth-management\/2024\/06\/27\/zhaw-wm-podcast-adrian-kuenzi-ubp\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/blog.zhaw.ch\/wealth-management\/2024\/06\/27\/zhaw-wm-podcast-adrian-kuenzi-ubp\/\",\"url\":\"https:\/\/blog.zhaw.ch\/wealth-management\/2024\/06\/27\/zhaw-wm-podcast-adrian-kuenzi-ubp\/\",\"name\":\"ZHAW Wealth Management Podcast #4: Adrian Kuenzi, Union Bancaire Priv\u00e9e (UBP) - 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