Nicole Kasielke, head of communication channels at the ETH Zurich, reports from the digital campus tour in San Francisco.
Our last day of the study tour started with another trip to Berkeley where we attended a podcast workshop. The program said: podcasts are the new “gold” in digital communications. Our instructor Laura Klivans used a different expression. She gave us a historical wrap-up on radio shows and said that audio actually is the “cockroach” of communications.
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