{"id":6352,"date":"2019-03-24T15:48:23","date_gmt":"2019-03-24T13:48:23","guid":{"rendered":"https:\/\/blog.zhaw.ch\/sml-international\/?p=6352"},"modified":"2025-07-25T11:53:14","modified_gmt":"2025-07-25T09:53:14","slug":"swiss-high-end-watches-in-brussels","status":"publish","type":"post","link":"https:\/\/blog.zhaw.ch\/sml-international\/swiss-high-end-watches-in-brussels\/","title":{"rendered":"Swiss High-End Watches in Brussels"},"content":{"rendered":"\n

Brussels is famous for its market place and\nthe \u201cGaleries Royals St Hubert\u201d. Luxury goods such as jewelry, diamonds,\nwatches and chocolate are sold all around this place. Rue Neuve is the most\nfamous and prestigious shopping street in Brussels with 43\u2019000 visitors every\nday. However, luxury brands must share the street with more casual and low-priced\nbrands such as H&M, Zara and Uniqlo; hence, the luxurious and glamourous\nflair is compromised and not as dominant as in the \u201cGaleries Royals St.\nHubert\u201d. Based on our observations, Swiss watch brands seem to be present in\nBrussels mainly through high-end retail stores and jewelers. We did not find\nany mono brand stores of luxury watch brands. Consequently, to establish a\nstrong market presence and perception among potential customers and to\ndifferentiate from already established competitors, a mono brand store could be\nopened. Preferably in the \u201cGaleries Royals St. Hubert\u201d as it is one of the most\nvisited places for luxury products in Brussels. Even though there is no space\navailable now and the rents are immense, it is still concluded that it is the\nmain place to position a Swiss high-end watch brand in Brussels. <\/p>\n\n\n\n

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Already established partnerships with\nretailers do not need to be terminated, since it is recommended to the Swiss\nwatch company to open a mono brand store. The store could function as a\nflagship store and marketing tool to attract new customers. It should offer a\nsmall and exquisite assortment of watches that complements the offering of\nretail stores and does not compromise it. Furthermore, through the mono brand\nstore the watch brand can offer the ever-important customer experience that is\nessential to the majority of high-end watch buyers. Through own stores the\ncompany can better communicate its values and understanding of the meaning of\nluxury. Additionally, it is easier to build and foster relationships with\nclients. Particularly in the high-end watch industry, where customer loyalty is\ncomparably high, a strong bond between the brand and the client can lead to\nlong-lasting relationships. Mono brand stores allow a certain brand to offer\ncomplementary after sales services. An additional benefit to the customer and\nchance to improve the customer-brand relationship for the company. <\/p>\n\n\n\n

\n
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\"\"<\/figure>\n<\/figure>\n\n\n\n

Competition in this area is existing since\nmainly Yvan\u2019s Jewelry store is located thereby too and sells various luxurious\nwatches such as Rolex, Longines, Vacherin Constantin and Tudor. In general,\ncompetition is relatively high. The usual suspects when it comes to luxury\nwatches such as Rolex, IWC, Omega, Hublot and Patek Philippe are all present.\nHowever, the domestic high-end watch industry is basically nonexistent. To\nfurther establish a strong position in the market and increase brand\nrecognition and customer experience, cooperations with existing companies such\nas luxurious chocolate stores could be established in the early phase of the\nmarket entry efforts. <\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

\n\nTo summarize our findings, we can definitely say that there is room and potential for further luxury watch stores. Even though the competition is rather high, the lack of mono brand stores opens up opportunities for new concepts to convince new possible customers. \n\n<\/p>\n","protected":false},"excerpt":{"rendered":"

Brussels is famous for its market place and the \u201cGaleries Royals St Hubert\u201d. Luxury goods such as jewelry, diamonds, watches and chocolate are sold all around this place. Rue Neuve is the most famous and prestigious shopping street in Brussels with 43\u2019000 visitors every day. However, luxury brands must share the street with more casual […]<\/p>\n","protected":false},"author":446,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[1560],"tags":[],"features":[],"class_list":["post-6352","post","type-post","status-publish","format-standard","hentry","category-msc-ib-study-trip-brussels-2019"],"yoast_head":"\nSwiss High-End Watches in Brussels - SML International Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.zhaw.ch\/sml-international\/swiss-high-end-watches-in-brussels\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Swiss High-End Watches in Brussels\" \/>\n<meta property=\"og:description\" content=\"Brussels is famous for its market place and the \u201cGaleries Royals St Hubert\u201d. Luxury goods such as jewelry, diamonds, watches and chocolate are sold all around this place. Rue Neuve is the most famous and prestigious shopping street in Brussels with 43\u2019000 visitors every day. 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