{"id":6295,"date":"2019-03-24T13:17:39","date_gmt":"2019-03-24T11:17:39","guid":{"rendered":"https:\/\/blog.zhaw.ch\/sml-international\/?p=6295"},"modified":"2025-07-25T11:54:38","modified_gmt":"2025-07-25T09:54:38","slug":"pierogis-a-polish-food-truck-in-brussels","status":"publish","type":"post","link":"https:\/\/blog.zhaw.ch\/sml-international\/pierogis-a-polish-food-truck-in-brussels\/","title":{"rendered":"Pierogi\u2019s \u2013 A Polish Food Truck in Brussels"},"content":{"rendered":"\n

Pierogi\u00b4s is a Polish food truck offering vegetarian varieties of the traditional Polish dumplings called pierogi. Brussels is a multicultural city and residence to various foreign communities. Polish inhabitants constitute the sixth largest foreign group in the city. In addition to this population, Pierogi\u00b4s can also take advantage of and target the Eurocrats as they are always willing to try different cultures\u00b4 gastronomy. Furthermore, food trucks are very common in the city as they offer convenience and most of the international people working in Brussels get their daily lunch in the form of take away food.<\/p>\n\n\n\n

\"\"
Pierogis, a traditional Polish dumpling<\/em><\/figcaption><\/figure>\n\n\n\n

A food truck is the optimal way to enter the market as it requires low initial investment and operation costs and involves low risk. Due to mobility, the food truck can also attend events (e.g. conferences, exhibitions, and Brussels Food Truck Festival \u2013 the biggest food truck festival in the world) to reach more customers.<\/p>\n\n\n\n

\"\"
Food trucks in Brussels<\/em><\/figcaption><\/figure>\n\n\n\n

Market Environment<\/strong>
<\/p>\n\n\n\n

Belgium is rather conservative when it comes to food. Traditional Belgian dishes revolve around meat or fish. Belgium has only recently begun to embrace the idea of vegetarianism, reflected by an increasing number of vegetarian options (i.e. restaurants, quick foods, and cafes). Because it is a relatively new concept in Belgium, it would be advisable for Pierogi\u2019s not to sell the offer as \u201cvegetarian,\u201d but rather as the pierogi dish itself. The potential for Pierogi\u2019s is high however since there is only one Polish restaurant in Brussels and moreover, one vegetarian food truck.<\/p>\n\n\n\n

Because a big target group are the so-called Eurocrats working around the European district, the food truck should operate within that area (indicated in the graphic below). The truck will operate Monday to Friday at the locations Porte de Namur metro station, Tr\u00f4ne metro station, Square Fr\u00e8re Orban, Boulevard de l\u2019Imp\u00e9ratrice and Square De Mee\u00fbs. Moreover, the city of Brussels provides a monthly updated schedule<\/a>with food tracks circulating around Brussels.<\/p>\n\n\n\n

\"\"
Locations to position the food truck<\/em><\/figcaption><\/figure>\n\n\n\n

The main competitors will not be the other food trucks since there is always only one truck at each spot, but more the local restaurants around each spot. Nevertheless, the city of Brussels does not accept an endless number of food trucks, to limit competition with local businesses.<\/p>\n\n\n\n

Logistics<\/strong><\/p>\n\n\n\n

Permits, License and Insurance \u2013 approx. costs 3100 \u2013 6900 euros<\/strong><\/p>\n\n\n\n

In\u00a0order to start a food truck business in Brussels, the entrepreneur has to obtain a license from the\u00a0Foodstuffs Inspection Department which is the part of the Federal Agency for the Safety of the Food Chain (FASFC). Other required license and permits include: a business license which tests the legal\u00a0right to operate the food provider in the particular location; food-handler\u2019s permit which ensures that employees\u2019 safety in the cooking environment. Liability insurance is also required.
<\/p>\n\n\n\n

Operational costs \u2013 Monthly<\/strong><\/p>\n\n\n\n

Operational costs include costs such as parking, food inventory and labor. These costs can vary every month. The average operational costs are around $30\u2019000 per month depending on the expenses. The labor costs constitute 25-35% of the operational costs.<\/p>\n\n\n\n

Expansion Possibilities<\/strong><\/p>\n\n\n\n

Having experimented in different locations throughout Brussels in its first two years, Pierogi\u2019s can open a permanent restaurant in what it experienced to be the most lucrative. Upon doing so, Pierogi\u2019s will need to register the restaurant, as well as consider the size and potentially expanding its menu offering.<\/p>\n\n\n\n

\"\"
Potential concept for Pierogi\u2019s restaurant<\/em><\/figcaption><\/figure>\n\n\n\n
\"\"
Employees of Pierogi\u2019s<\/em><\/figcaption><\/figure>\n
Schlagw\u00f6rter: Brussels<\/a>, foodtruck<\/a>
<\/div>","protected":false},"excerpt":{"rendered":"

Pierogi\u00b4s is a Polish food truck offering vegetarian varieties of the traditional Polish dumplings called pierogi. Brussels is a multicultural city and residence to various foreign communities. Polish inhabitants constitute the sixth largest foreign group in the city. In addition to this population, Pierogi\u00b4s can also take advantage of and target the Eurocrats as they […]<\/p>\n","protected":false},"author":457,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[1560,5],"tags":[159,1562],"features":[],"class_list":["post-6295","post","type-post","status-publish","format-standard","hentry","category-msc-ib-study-trip-brussels-2019","category-international-business","tag-brussels","tag-foodtruck"],"yoast_head":"\nPierogi\u2019s \u2013 A Polish Food Truck in Brussels - SML International Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.zhaw.ch\/sml-international\/pierogis-a-polish-food-truck-in-brussels\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pierogi\u2019s \u2013 A Polish Food Truck in Brussels\" \/>\n<meta property=\"og:description\" content=\"Pierogi\u00b4s is a Polish food truck offering vegetarian varieties of the traditional Polish dumplings called pierogi. Brussels is a multicultural city and residence to various foreign communities. Polish inhabitants constitute the sixth largest foreign group in the city. In addition to this population, Pierogi\u00b4s can also take advantage of and target the Eurocrats as they […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.zhaw.ch\/sml-international\/pierogis-a-polish-food-truck-in-brussels\/\" \/>\n<meta property=\"og:site_name\" content=\"SML International Blog\" \/>\n<meta property=\"article:published_time\" content=\"2019-03-24T11:17:39+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-25T09:54:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog.zhaw.ch\/sml-international\/files\/2019\/03\/Picture1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"743\" \/>\n\t<meta property=\"og:image:height\" content=\"556\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"casutram\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"casutram\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/blog.zhaw.ch\/sml-international\/pierogis-a-polish-food-truck-in-brussels\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/blog.zhaw.ch\/sml-international\/pierogis-a-polish-food-truck-in-brussels\/\"},\"author\":{\"name\":\"casutram\",\"@id\":\"https:\/\/blog.zhaw.ch\/sml-international\/#\/schema\/person\/2f35d92bef7a2c10c5ccf62955974f9e\"},\"headline\":\"Pierogi\u2019s \u2013 A Polish Food Truck in Brussels\",\"datePublished\":\"2019-03-24T11:17:39+00:00\",\"dateModified\":\"2025-07-25T09:54:38+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/blog.zhaw.ch\/sml-international\/pierogis-a-polish-food-truck-in-brussels\/\"},\"wordCount\":588,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/blog.zhaw.ch\/sml-international\/pierogis-a-polish-food-truck-in-brussels\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blog.zhaw.ch\/sml-international\/files\/2019\/03\/Picture1.png\",\"keywords\":[\"Brussels\",\"foodtruck\"],\"articleSection\":[\"MSc IB Study Trip Brussels 2019\",\"International Business\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/blog.zhaw.ch\/sml-international\/pierogis-a-polish-food-truck-in-brussels\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/blog.zhaw.ch\/sml-international\/pierogis-a-polish-food-truck-in-brussels\/\",\"url\":\"https:\/\/blog.zhaw.ch\/sml-international\/pierogis-a-polish-food-truck-in-brussels\/\",\"name\":\"Pierogi\u2019s \u2013 A Polish Food Truck in Brussels - SML International Blog\",\"isPartOf\":{\"@id\":\"https:\/\/blog.zhaw.ch\/sml-international\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/blog.zhaw.ch\/sml-international\/pierogis-a-polish-food-truck-in-brussels\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/blog.zhaw.ch\/sml-international\/pierogis-a-polish-food-truck-in-brussels\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blog.zhaw.ch\/sml-international\/files\/2019\/03\/Picture1.png\",\"datePublished\":\"2019-03-24T11:17:39+00:00\",\"dateModified\":\"2025-07-25T09:54:38+00:00\",\"author\":{\"@id\":\"https:\/\/blog.zhaw.ch\/sml-international\/#\/schema\/person\/2f35d92bef7a2c10c5ccf62955974f9e\"},\"breadcrumb\":{\"@id\":\"https:\/\/blog.zhaw.ch\/sml-international\/pierogis-a-polish-food-truck-in-brussels\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/blog.zhaw.ch\/sml-international\/pierogis-a-polish-food-truck-in-brussels\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/blog.zhaw.ch\/sml-international\/pierogis-a-polish-food-truck-in-brussels\/#primaryimage\",\"url\":\"https:\/\/blog.zhaw.ch\/sml-international\/files\/2019\/03\/Picture1.png\",\"contentUrl\":\"https:\/\/blog.zhaw.ch\/sml-international\/files\/2019\/03\/Picture1.png\",\"width\":743,\"height\":556},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/blog.zhaw.ch\/sml-international\/pierogis-a-polish-food-truck-in-brussels\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\/\/blog.zhaw.ch\/sml-international\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Pierogi\u2019s \u2013 A Polish Food Truck in Brussels\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/blog.zhaw.ch\/sml-international\/#website\",\"url\":\"https:\/\/blog.zhaw.ch\/sml-international\/\",\"name\":\"SML International Blog\",\"description\":\"Ein Blog der ZHAW Z\u00fcrcher Hochschule f\u00fcr Angewandte Wissenschaften\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/blog.zhaw.ch\/sml-international\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/blog.zhaw.ch\/sml-international\/#\/schema\/person\/2f35d92bef7a2c10c5ccf62955974f9e\",\"name\":\"casutram\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/bc3dad1810bc620ee848cdd86a61727ad825d7a5184e654409bbe850b674509d?s=96&d=mm&r=g\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/bc3dad1810bc620ee848cdd86a61727ad825d7a5184e654409bbe850b674509d?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/bc3dad1810bc620ee848cdd86a61727ad825d7a5184e654409bbe850b674509d?s=96&d=mm&r=g\",\"caption\":\"casutram\"},\"url\":\"https:\/\/blog.zhaw.ch\/sml-international\/author\/casutram\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Pierogi\u2019s \u2013 A Polish Food Truck in Brussels - SML International Blog","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/blog.zhaw.ch\/sml-international\/pierogis-a-polish-food-truck-in-brussels\/","og_locale":"en_US","og_type":"article","og_title":"Pierogi\u2019s \u2013 A Polish Food Truck in Brussels","og_description":"Pierogi\u00b4s is a Polish food truck offering vegetarian varieties of the traditional Polish dumplings called pierogi. Brussels is a multicultural city and residence to various foreign communities. Polish inhabitants constitute the sixth largest foreign group in the city. In addition to this population, Pierogi\u00b4s can also take advantage of and target the Eurocrats as they […]","og_url":"https:\/\/blog.zhaw.ch\/sml-international\/pierogis-a-polish-food-truck-in-brussels\/","og_site_name":"SML International Blog","article_published_time":"2019-03-24T11:17:39+00:00","article_modified_time":"2025-07-25T09:54:38+00:00","og_image":[{"width":743,"height":556,"url":"https:\/\/blog.zhaw.ch\/sml-international\/files\/2019\/03\/Picture1.png","type":"image\/png"}],"author":"casutram","twitter_card":"summary_large_image","twitter_misc":{"Written by":"casutram","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/blog.zhaw.ch\/sml-international\/pierogis-a-polish-food-truck-in-brussels\/#article","isPartOf":{"@id":"https:\/\/blog.zhaw.ch\/sml-international\/pierogis-a-polish-food-truck-in-brussels\/"},"author":{"name":"casutram","@id":"https:\/\/blog.zhaw.ch\/sml-international\/#\/schema\/person\/2f35d92bef7a2c10c5ccf62955974f9e"},"headline":"Pierogi\u2019s \u2013 A Polish Food Truck in Brussels","datePublished":"2019-03-24T11:17:39+00:00","dateModified":"2025-07-25T09:54:38+00:00","mainEntityOfPage":{"@id":"https:\/\/blog.zhaw.ch\/sml-international\/pierogis-a-polish-food-truck-in-brussels\/"},"wordCount":588,"commentCount":0,"image":{"@id":"https:\/\/blog.zhaw.ch\/sml-international\/pierogis-a-polish-food-truck-in-brussels\/#primaryimage"},"thumbnailUrl":"https:\/\/blog.zhaw.ch\/sml-international\/files\/2019\/03\/Picture1.png","keywords":["Brussels","foodtruck"],"articleSection":["MSc IB Study Trip Brussels 2019","International Business"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/blog.zhaw.ch\/sml-international\/pierogis-a-polish-food-truck-in-brussels\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/blog.zhaw.ch\/sml-international\/pierogis-a-polish-food-truck-in-brussels\/","url":"https:\/\/blog.zhaw.ch\/sml-international\/pierogis-a-polish-food-truck-in-brussels\/","name":"Pierogi\u2019s \u2013 A Polish Food Truck in Brussels - SML International Blog","isPartOf":{"@id":"https:\/\/blog.zhaw.ch\/sml-international\/#website"},"primaryImageOfPage":{"@id":"https:\/\/blog.zhaw.ch\/sml-international\/pierogis-a-polish-food-truck-in-brussels\/#primaryimage"},"image":{"@id":"https:\/\/blog.zhaw.ch\/sml-international\/pierogis-a-polish-food-truck-in-brussels\/#primaryimage"},"thumbnailUrl":"https:\/\/blog.zhaw.ch\/sml-international\/files\/2019\/03\/Picture1.png","datePublished":"2019-03-24T11:17:39+00:00","dateModified":"2025-07-25T09:54:38+00:00","author":{"@id":"https:\/\/blog.zhaw.ch\/sml-international\/#\/schema\/person\/2f35d92bef7a2c10c5ccf62955974f9e"},"breadcrumb":{"@id":"https:\/\/blog.zhaw.ch\/sml-international\/pierogis-a-polish-food-truck-in-brussels\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/blog.zhaw.ch\/sml-international\/pierogis-a-polish-food-truck-in-brussels\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/blog.zhaw.ch\/sml-international\/pierogis-a-polish-food-truck-in-brussels\/#primaryimage","url":"https:\/\/blog.zhaw.ch\/sml-international\/files\/2019\/03\/Picture1.png","contentUrl":"https:\/\/blog.zhaw.ch\/sml-international\/files\/2019\/03\/Picture1.png","width":743,"height":556},{"@type":"BreadcrumbList","@id":"https:\/\/blog.zhaw.ch\/sml-international\/pierogis-a-polish-food-truck-in-brussels\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Startseite","item":"https:\/\/blog.zhaw.ch\/sml-international\/"},{"@type":"ListItem","position":2,"name":"Pierogi\u2019s \u2013 A Polish Food Truck in Brussels"}]},{"@type":"WebSite","@id":"https:\/\/blog.zhaw.ch\/sml-international\/#website","url":"https:\/\/blog.zhaw.ch\/sml-international\/","name":"SML International Blog","description":"Ein Blog der ZHAW Z\u00fcrcher Hochschule f\u00fcr Angewandte Wissenschaften","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/blog.zhaw.ch\/sml-international\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/blog.zhaw.ch\/sml-international\/#\/schema\/person\/2f35d92bef7a2c10c5ccf62955974f9e","name":"casutram","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/bc3dad1810bc620ee848cdd86a61727ad825d7a5184e654409bbe850b674509d?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/bc3dad1810bc620ee848cdd86a61727ad825d7a5184e654409bbe850b674509d?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/bc3dad1810bc620ee848cdd86a61727ad825d7a5184e654409bbe850b674509d?s=96&d=mm&r=g","caption":"casutram"},"url":"https:\/\/blog.zhaw.ch\/sml-international\/author\/casutram\/"}]}},"_links":{"self":[{"href":"https:\/\/blog.zhaw.ch\/sml-international\/wp-json\/wp\/v2\/posts\/6295","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.zhaw.ch\/sml-international\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.zhaw.ch\/sml-international\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.zhaw.ch\/sml-international\/wp-json\/wp\/v2\/users\/457"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.zhaw.ch\/sml-international\/wp-json\/wp\/v2\/comments?post=6295"}],"version-history":[{"count":4,"href":"https:\/\/blog.zhaw.ch\/sml-international\/wp-json\/wp\/v2\/posts\/6295\/revisions"}],"predecessor-version":[{"id":6379,"href":"https:\/\/blog.zhaw.ch\/sml-international\/wp-json\/wp\/v2\/posts\/6295\/revisions\/6379"}],"wp:attachment":[{"href":"https:\/\/blog.zhaw.ch\/sml-international\/wp-json\/wp\/v2\/media?parent=6295"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.zhaw.ch\/sml-international\/wp-json\/wp\/v2\/categories?post=6295"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.zhaw.ch\/sml-international\/wp-json\/wp\/v2\/tags?post=6295"},{"taxonomy":"features","embeddable":true,"href":"https:\/\/blog.zhaw.ch\/sml-international\/wp-json\/wp\/v2\/features?post=6295"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}