{"id":2632,"date":"2020-06-18T15:50:18","date_gmt":"2020-06-18T13:50:18","guid":{"rendered":"https:\/\/blog.zhaw.ch\/humancapital\/?p=2632"},"modified":"2020-07-09T15:57:50","modified_gmt":"2020-07-09T13:57:50","slug":"hr-marketing-reloaded","status":"publish","type":"post","link":"https:\/\/blog.zhaw.ch\/organizationalviability\/2020\/06\/18\/hr-marketing-reloaded\/","title":{"rendered":"HR-Marketing Reloaded"},"content":{"rendered":"\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"480\" height=\"320\" src=\"https:\/\/blog.zhaw.ch\/humancapital\/files\/2020\/06\/HR-Marketing-reloaded.jpg\" alt=\"\" class=\"wp-image-2635\" srcset=\"https:\/\/blog.zhaw.ch\/organizationalviability\/files\/2020\/06\/HR-Marketing-reloaded.jpg 480w, https:\/\/blog.zhaw.ch\/organizationalviability\/files\/2020\/06\/HR-Marketing-reloaded-300x200.jpg 300w\" sizes=\"auto, (max-width: 480px) 100vw, 480px\" \/><\/figure><\/div>\n\n\n\n<p>von &nbsp;<a href=\"https:\/\/www.zhaw.ch\/de\/ueber-uns\/person\/muan\/\"><strong>Prof. Dr. Andrea M\u00fcller<\/strong><\/a><\/p>\n\n\n\n<p>Die vergangenen Monate haben auch f\u00fcr das Human Capital Management, f\u00fcr Personalarbeit und das HR neue Impulse gebracht. Zudem konnte aufgezeigt werden, dass Personalarbeit Unternehmen darin unterst\u00fctzt, sich sehr kurzfristig flexibel, mobil und virtuell zu organisieren \u2013 also HRlerinnen und HRler sind in Unternehmen gerade jetzt von besonderer Bedeutung.<\/p>\n\n\n\n<p>Jetzt ist es auch an der Zeit zu beweisen, wie authentisch die Bem\u00fchungen im Rahmen des Employer Branding sind. Mit welchen Massnahmen kann gerade jetzt Ihre Arbeitgebermarke gest\u00e4rkt werden? Wie reagiert der Arbeitsmarkt? Wie holen Sie die individuellen Bed\u00fcrfnisse Ihrer Mitarbeitenden ab? Welche Rolle spielt dabei eine EVP? Welche Benefits sind modern und hilfreich? Wie kommunizieren Sie mit potenziellen neuen Mitarbeitenden? Funktioniert Remote-Recruiting und Remote-Onboarding? Welche Social Medial-Kan\u00e4le sind f\u00fcr Ihre Zielgruppe die richtigen?<br>In unserem CAS HR-Marketing vermitteln wir genau dazu Wissen und Best Practice.<\/p>\n\n\n\n<p>Als Unterst\u00fctzung haben wir das \u00abWho is Who\u00bb der Schweizer Szene des Employer Branding und Personalmarketing zu Gast.<\/p>\n\n\n\n<p>Start ist Anfang September. Alle Informationen und den Link zur Anmeldung finden Sie <a href=\"https:\/\/www.zhaw.ch\/de\/sml\/weiterbildung\/detail\/kurs\/cas-hr-marketing\/\">hier.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>von &nbsp;Prof. Dr. Andrea M\u00fcller Die vergangenen Monate haben auch f\u00fcr das Human Capital Management, f\u00fcr Personalarbeit und das HR neue Impulse gebracht. Zudem konnte aufgezeigt werden, dass Personalarbeit Unternehmen darin unterst\u00fctzt, sich sehr kurzfristig flexibel, mobil und virtuell zu organisieren \u2013 also HRlerinnen und HRler sind in Unternehmen gerade jetzt von besonderer Bedeutung. Jetzt [&hellip;]<\/p>\n","protected":false},"author":229,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[1],"tags":[],"features":[],"class_list":["post-2632","post","type-post","status-publish","format-standard","hentry","category-allgemein"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>HR-Marketing Reloaded - Organizational Viability@ZHAW<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.zhaw.ch\/organizationalviability\/2020\/06\/18\/hr-marketing-reloaded\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"HR-Marketing Reloaded\" \/>\n<meta property=\"og:description\" content=\"von &nbsp;Prof. Dr. Andrea M\u00fcller Die vergangenen Monate haben auch f\u00fcr das Human Capital Management, f\u00fcr Personalarbeit und das HR neue Impulse gebracht. Zudem konnte aufgezeigt werden, dass Personalarbeit Unternehmen darin unterst\u00fctzt, sich sehr kurzfristig flexibel, mobil und virtuell zu organisieren \u2013 also HRlerinnen und HRler sind in Unternehmen gerade jetzt von besonderer Bedeutung. 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