{"id":2421,"date":"2019-07-16T17:23:32","date_gmt":"2019-07-16T15:23:32","guid":{"rendered":"https:\/\/blog.zhaw.ch\/humancapital\/?p=2421"},"modified":"2019-07-18T15:20:01","modified_gmt":"2019-07-18T13:20:01","slug":"neues-lesefutter-corporate-social-responsibility","status":"publish","type":"post","link":"https:\/\/blog.zhaw.ch\/organizationalviability\/2019\/07\/16\/neues-lesefutter-corporate-social-responsibility\/","title":{"rendered":"Neues Lesefutter: Corporate Social Responsibility"},"content":{"rendered":"\n<p><a href=\"https:\/\/www.zhaw.ch\/de\/ueber-uns\/person\/risv\/\">Dr. David Risi<\/a><\/p>\n\n\n\n<p>Das neue Buch &#8222;Corporate Social Responsibility&#8220; von Dr. David Risi, Lehrbeauftragter am Zentrum f\u00fcr Human Capital Management, und Prof. Dr. Christopher Wickert, Professor an der VU University Amsterdam,  ist jetzt bei Cambridge University Press erschienen! <\/p>\n\n\n\n<p>CSR (Corporate Social Responsibility) ist inzwischen zu einem Mainstream-Managementkonzept f\u00fcr Unternehmen geworden, um ihre ethische, soziale und \u00f6kologische Verantwortung gegen\u00fcber der Gesellschaft wahrzunehmen. Der Begriff CSR ist jedoch umstritten: Unternehmen engagieren sich aus ganz verschiedenen Gr\u00fcnden f\u00fcr CSR und zeigen unterschiedliche Muster von CSR-Aktivit\u00e4ten. Diese Aktivit\u00e4ten reichen von aufrichtigem Handeln mit beachtenswerten sozialen oder \u00f6kologischen Verbesserungen \u00fcber symbolisches Impressionsmanagement bis hin zur Schaffung einer CSR-Fassade, die kaum mehr als leere Worte umfasst. <\/p>\n\n\n\n<p>Risi und Wickert beleuchten die zeitgen\u00f6ssischen Ans\u00e4tze von CSR  und hinterfragen diese kritisch. Sie regen die Leser an, dar\u00fcber nachzudenken, wie CSR in Richtung eines integrativeren Konzepts vorangebracht werden kann.\u00a0Das Buch bietet Wissenschaftlern, Managern und Entscheidungstr\u00e4gern, die an der gesellschaftlichen Rolle von Unternehmen \u00fcber die Maximierung der Rentabilit\u00e4t hinaus interessiert sind, eine neue Perspektive. Es ist bis am 25. Juli 2019 auf der <a href=\"https:\/\/www.cambridge.org\/core\/search?filters%5BauthorTerms%5D=Christopher%20Wickert&amp;eventCode=SE-AU\">Webseite der Cambridge University Press<\/a> frei zum Download erh\u00e4ltlich.<\/p>\n\n\n\n<p>Title: Corporate Social Responsibility<br>Christopher Wickert,&nbsp;<em>Vrije Universiteit Amsterdam<\/em><br>David Risi,&nbsp;<em>Universit\u00e4t St. Gallen, ZHAW School of Management and Law<\/em><br>DOI:  10.1017\/9781108775298 <\/p>\n<div class=\"pt-sm\">Schlagw\u00f6rter: <a href=\"https:\/\/blog.zhaw.ch\/organizationalviability\/tag\/cambridge-university-press\/\">Cambridge University Press<\/a>, <a href=\"https:\/\/blog.zhaw.ch\/organizationalviability\/tag\/christopher-wickert\/\">Christopher Wickert<\/a>, <a href=\"https:\/\/blog.zhaw.ch\/organizationalviability\/tag\/corporate-social-responsibility\/\">Corporate Social Responsibility<\/a>, <a href=\"https:\/\/blog.zhaw.ch\/organizationalviability\/tag\/csr\/\">CSR<\/a><br><\/div>","protected":false},"excerpt":{"rendered":"<p>Dr. David Risi Das neue Buch &#8222;Corporate Social Responsibility&#8220; von Dr. David Risi, Lehrbeauftragter am Zentrum f\u00fcr Human Capital Management, und Prof. Dr. Christopher Wickert, Professor an der VU University Amsterdam, ist jetzt bei Cambridge University Press erschienen! CSR (Corporate Social Responsibility) ist inzwischen zu einem Mainstream-Managementkonzept f\u00fcr Unternehmen geworden, um ihre ethische, soziale und [&hellip;]<\/p>\n","protected":false},"author":357,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[96],"tags":[689,690,657,658],"features":[],"class_list":["post-2421","post","type-post","status-publish","format-standard","hentry","category-ethik","tag-cambridge-university-press","tag-christopher-wickert","tag-corporate-social-responsibility","tag-csr"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Neues Lesefutter: Corporate Social Responsibility - Organizational Viability@ZHAW<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.zhaw.ch\/organizationalviability\/2019\/07\/16\/neues-lesefutter-corporate-social-responsibility\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Neues Lesefutter: Corporate Social Responsibility\" \/>\n<meta property=\"og:description\" content=\"Dr. David Risi Das neue Buch &#8222;Corporate Social Responsibility&#8220; von Dr. David Risi, Lehrbeauftragter am Zentrum f\u00fcr Human Capital Management, und Prof. Dr. Christopher Wickert, Professor an der VU University Amsterdam, ist jetzt bei Cambridge University Press erschienen! CSR (Corporate Social Responsibility) ist inzwischen zu einem Mainstream-Managementkonzept f\u00fcr Unternehmen geworden, um ihre ethische, soziale und [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.zhaw.ch\/organizationalviability\/2019\/07\/16\/neues-lesefutter-corporate-social-responsibility\/\" \/>\n<meta property=\"og:site_name\" content=\"Organizational Viability@ZHAW\" \/>\n<meta property=\"article:published_time\" content=\"2019-07-16T15:23:32+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-07-18T13:20:01+00:00\" \/>\n<meta name=\"author\" content=\"Human Capital @ZHAW\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"Human Capital @ZHAW\" \/>\n\t<meta name=\"twitter:label2\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data2\" content=\"1\u00a0Minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/blog.zhaw.ch\/organizationalviability\/2019\/07\/16\/neues-lesefutter-corporate-social-responsibility\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/blog.zhaw.ch\/organizationalviability\/2019\/07\/16\/neues-lesefutter-corporate-social-responsibility\/\"},\"author\":{\"name\":\"Human Capital @ZHAW\",\"@id\":\"https:\/\/blog.zhaw.ch\/organizationalviability\/#\/schema\/person\/7a67498a489efdb04e277441d05af569\"},\"headline\":\"Neues Lesefutter: Corporate Social Responsibility\",\"datePublished\":\"2019-07-16T15:23:32+00:00\",\"dateModified\":\"2019-07-18T13:20:01+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/blog.zhaw.ch\/organizationalviability\/2019\/07\/16\/neues-lesefutter-corporate-social-responsibility\/\"},\"wordCount\":222,\"commentCount\":0,\"keywords\":[\"Cambridge University Press\",\"Christopher Wickert\",\"Corporate Social Responsibility\",\"CSR\"],\"articleSection\":[\"Ethik\"],\"inLanguage\":\"de\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/blog.zhaw.ch\/organizationalviability\/2019\/07\/16\/neues-lesefutter-corporate-social-responsibility\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/blog.zhaw.ch\/organizationalviability\/2019\/07\/16\/neues-lesefutter-corporate-social-responsibility\/\",\"url\":\"https:\/\/blog.zhaw.ch\/organizationalviability\/2019\/07\/16\/neues-lesefutter-corporate-social-responsibility\/\",\"name\":\"Neues Lesefutter: Corporate Social Responsibility - Organizational Viability@ZHAW\",\"isPartOf\":{\"@id\":\"https:\/\/blog.zhaw.ch\/organizationalviability\/#website\"},\"datePublished\":\"2019-07-16T15:23:32+00:00\",\"dateModified\":\"2019-07-18T13:20:01+00:00\",\"author\":{\"@id\":\"https:\/\/blog.zhaw.ch\/organizationalviability\/#\/schema\/person\/7a67498a489efdb04e277441d05af569\"},\"breadcrumb\":{\"@id\":\"https:\/\/blog.zhaw.ch\/organizationalviability\/2019\/07\/16\/neues-lesefutter-corporate-social-responsibility\/#breadcrumb\"},\"inLanguage\":\"de\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/blog.zhaw.ch\/organizationalviability\/2019\/07\/16\/neues-lesefutter-corporate-social-responsibility\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/blog.zhaw.ch\/organizationalviability\/2019\/07\/16\/neues-lesefutter-corporate-social-responsibility\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\/\/blog.zhaw.ch\/organizationalviability\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Neues Lesefutter: Corporate Social Responsibility\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/blog.zhaw.ch\/organizationalviability\/#website\",\"url\":\"https:\/\/blog.zhaw.ch\/organizationalviability\/\",\"name\":\"Organizational Viability@ZHAW\",\"description\":\"Ein Blog der ZHAW Z\u00fcrcher Hochschule f\u00fcr Angewandte Wissenschaften\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/blog.zhaw.ch\/organizationalviability\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"de\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/blog.zhaw.ch\/organizationalviability\/#\/schema\/person\/7a67498a489efdb04e277441d05af569\",\"name\":\"Human Capital @ZHAW\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/4384c13fccf645044e867563580b90e07dffb35593035fae16886b8977d9cd17?s=96&d=mm&r=g\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/4384c13fccf645044e867563580b90e07dffb35593035fae16886b8977d9cd17?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/4384c13fccf645044e867563580b90e07dffb35593035fae16886b8977d9cd17?s=96&d=mm&r=g\",\"caption\":\"Human Capital @ZHAW\"},\"url\":\"https:\/\/blog.zhaw.ch\/organizationalviability\/author\/grbl\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Neues Lesefutter: Corporate Social Responsibility - Organizational Viability@ZHAW","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/blog.zhaw.ch\/organizationalviability\/2019\/07\/16\/neues-lesefutter-corporate-social-responsibility\/","og_locale":"de_DE","og_type":"article","og_title":"Neues Lesefutter: Corporate Social Responsibility","og_description":"Dr. David Risi Das neue Buch &#8222;Corporate Social Responsibility&#8220; von Dr. David Risi, Lehrbeauftragter am Zentrum f\u00fcr Human Capital Management, und Prof. Dr. Christopher Wickert, Professor an der VU University Amsterdam, ist jetzt bei Cambridge University Press erschienen! CSR (Corporate Social Responsibility) ist inzwischen zu einem Mainstream-Managementkonzept f\u00fcr Unternehmen geworden, um ihre ethische, soziale und [&hellip;]","og_url":"https:\/\/blog.zhaw.ch\/organizationalviability\/2019\/07\/16\/neues-lesefutter-corporate-social-responsibility\/","og_site_name":"Organizational Viability@ZHAW","article_published_time":"2019-07-16T15:23:32+00:00","article_modified_time":"2019-07-18T13:20:01+00:00","author":"Human Capital @ZHAW","twitter_card":"summary_large_image","twitter_misc":{"Verfasst von":"Human Capital @ZHAW","Gesch\u00e4tzte Lesezeit":"1\u00a0Minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/blog.zhaw.ch\/organizationalviability\/2019\/07\/16\/neues-lesefutter-corporate-social-responsibility\/#article","isPartOf":{"@id":"https:\/\/blog.zhaw.ch\/organizationalviability\/2019\/07\/16\/neues-lesefutter-corporate-social-responsibility\/"},"author":{"name":"Human Capital @ZHAW","@id":"https:\/\/blog.zhaw.ch\/organizationalviability\/#\/schema\/person\/7a67498a489efdb04e277441d05af569"},"headline":"Neues Lesefutter: Corporate Social Responsibility","datePublished":"2019-07-16T15:23:32+00:00","dateModified":"2019-07-18T13:20:01+00:00","mainEntityOfPage":{"@id":"https:\/\/blog.zhaw.ch\/organizationalviability\/2019\/07\/16\/neues-lesefutter-corporate-social-responsibility\/"},"wordCount":222,"commentCount":0,"keywords":["Cambridge University Press","Christopher Wickert","Corporate Social Responsibility","CSR"],"articleSection":["Ethik"],"inLanguage":"de","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/blog.zhaw.ch\/organizationalviability\/2019\/07\/16\/neues-lesefutter-corporate-social-responsibility\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/blog.zhaw.ch\/organizationalviability\/2019\/07\/16\/neues-lesefutter-corporate-social-responsibility\/","url":"https:\/\/blog.zhaw.ch\/organizationalviability\/2019\/07\/16\/neues-lesefutter-corporate-social-responsibility\/","name":"Neues Lesefutter: Corporate Social Responsibility - Organizational Viability@ZHAW","isPartOf":{"@id":"https:\/\/blog.zhaw.ch\/organizationalviability\/#website"},"datePublished":"2019-07-16T15:23:32+00:00","dateModified":"2019-07-18T13:20:01+00:00","author":{"@id":"https:\/\/blog.zhaw.ch\/organizationalviability\/#\/schema\/person\/7a67498a489efdb04e277441d05af569"},"breadcrumb":{"@id":"https:\/\/blog.zhaw.ch\/organizationalviability\/2019\/07\/16\/neues-lesefutter-corporate-social-responsibility\/#breadcrumb"},"inLanguage":"de","potentialAction":[{"@type":"ReadAction","target":["https:\/\/blog.zhaw.ch\/organizationalviability\/2019\/07\/16\/neues-lesefutter-corporate-social-responsibility\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/blog.zhaw.ch\/organizationalviability\/2019\/07\/16\/neues-lesefutter-corporate-social-responsibility\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Startseite","item":"https:\/\/blog.zhaw.ch\/organizationalviability\/"},{"@type":"ListItem","position":2,"name":"Neues Lesefutter: Corporate Social Responsibility"}]},{"@type":"WebSite","@id":"https:\/\/blog.zhaw.ch\/organizationalviability\/#website","url":"https:\/\/blog.zhaw.ch\/organizationalviability\/","name":"Organizational Viability@ZHAW","description":"Ein Blog der ZHAW Z\u00fcrcher Hochschule f\u00fcr Angewandte Wissenschaften","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/blog.zhaw.ch\/organizationalviability\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"de"},{"@type":"Person","@id":"https:\/\/blog.zhaw.ch\/organizationalviability\/#\/schema\/person\/7a67498a489efdb04e277441d05af569","name":"Human Capital @ZHAW","image":{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/secure.gravatar.com\/avatar\/4384c13fccf645044e867563580b90e07dffb35593035fae16886b8977d9cd17?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/4384c13fccf645044e867563580b90e07dffb35593035fae16886b8977d9cd17?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/4384c13fccf645044e867563580b90e07dffb35593035fae16886b8977d9cd17?s=96&d=mm&r=g","caption":"Human Capital @ZHAW"},"url":"https:\/\/blog.zhaw.ch\/organizationalviability\/author\/grbl\/"}]}},"_links":{"self":[{"href":"https:\/\/blog.zhaw.ch\/organizationalviability\/wp-json\/wp\/v2\/posts\/2421","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.zhaw.ch\/organizationalviability\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.zhaw.ch\/organizationalviability\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.zhaw.ch\/organizationalviability\/wp-json\/wp\/v2\/users\/357"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.zhaw.ch\/organizationalviability\/wp-json\/wp\/v2\/comments?post=2421"}],"version-history":[{"count":4,"href":"https:\/\/blog.zhaw.ch\/organizationalviability\/wp-json\/wp\/v2\/posts\/2421\/revisions"}],"predecessor-version":[{"id":2427,"href":"https:\/\/blog.zhaw.ch\/organizationalviability\/wp-json\/wp\/v2\/posts\/2421\/revisions\/2427"}],"wp:attachment":[{"href":"https:\/\/blog.zhaw.ch\/organizationalviability\/wp-json\/wp\/v2\/media?parent=2421"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.zhaw.ch\/organizationalviability\/wp-json\/wp\/v2\/categories?post=2421"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.zhaw.ch\/organizationalviability\/wp-json\/wp\/v2\/tags?post=2421"},{"taxonomy":"features","embeddable":true,"href":"https:\/\/blog.zhaw.ch\/organizationalviability\/wp-json\/wp\/v2\/features?post=2421"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}