{"id":2349,"date":"2019-05-10T11:00:10","date_gmt":"2019-05-10T09:00:10","guid":{"rendered":"https:\/\/blog.zhaw.ch\/humancapital\/?p=2349"},"modified":"2019-05-10T11:00:10","modified_gmt":"2019-05-10T09:00:10","slug":"warum-niemand-podcasts-von-schweizer-firmen-hoeren-will","status":"publish","type":"post","link":"https:\/\/blog.zhaw.ch\/organizationalviability\/2019\/05\/10\/warum-niemand-podcasts-von-schweizer-firmen-hoeren-will\/","title":{"rendered":"Warum niemand Podcasts von Schweizer Firmen h\u00f6ren will"},"content":{"rendered":"\n<p><a href=\"https:\/\/www.zhaw.ch\/de\/ueber-uns\/person\/muan\/\">Prof. Dr. Andrea M\u00fcller<\/a><\/p>\n\n\n\n<p>ABB, Julius B\u00e4r oder Pharmafirmen experimentieren mit dem hippen Podcast-Format. Der Erfolg der Audio-Angebote ist \u00fcberschaubar. <\/p>\n\n\n\n<p>Prof. Dr. Andrea M\u00fcller nimmt in einem Beitrag der Handelszeitung Stellung zum neuen Trend. Ein paar einsame Videos oder einen Podcast-Kanal, bei dem seit einem Jahr nichts passiert sei wirkungslos. Sie k\u00f6nnen aber ein gut abgestimmtes HR-Marketing Konzept erg\u00e4nzen und aufwerten. <\/p>\n\n\n\n<p>Den gesamten Artikel zum Thema finden Sie <a href=\"https:\/\/www.handelszeitung.ch\/management\/warum-niemand-podcasts-von-schweizer-firmen-horen-will\">hier<\/a>. Viel Spass beim Lesen!<\/p>\n<div class=\"pt-sm\">Schlagw\u00f6rter: <a href=\"https:\/\/blog.zhaw.ch\/organizationalviability\/tag\/podcasts\/\">Podcasts<\/a><br><\/div>","protected":false},"excerpt":{"rendered":"<p>Prof. Dr. Andrea M\u00fcller ABB, Julius B\u00e4r oder Pharmafirmen experimentieren mit dem hippen Podcast-Format. Der Erfolg der Audio-Angebote ist \u00fcberschaubar. Prof. Dr. Andrea M\u00fcller nimmt in einem Beitrag der Handelszeitung Stellung zum neuen Trend. Ein paar einsame Videos oder einen Podcast-Kanal, bei dem seit einem Jahr nichts passiert sei wirkungslos. Sie k\u00f6nnen aber ein gut [&hellip;]<\/p>\n","protected":false},"author":357,"featured_media":2350,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[1],"tags":[661],"features":[],"class_list":["post-2349","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-allgemein","tag-podcasts"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Warum niemand Podcasts von Schweizer Firmen h\u00f6ren will - Organizational Viability@ZHAW<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.zhaw.ch\/organizationalviability\/2019\/05\/10\/warum-niemand-podcasts-von-schweizer-firmen-hoeren-will\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Warum niemand Podcasts von Schweizer Firmen h\u00f6ren will\" \/>\n<meta property=\"og:description\" content=\"Prof. Dr. Andrea M\u00fcller ABB, Julius B\u00e4r oder Pharmafirmen experimentieren mit dem hippen Podcast-Format. Der Erfolg der Audio-Angebote ist \u00fcberschaubar. Prof. Dr. Andrea M\u00fcller nimmt in einem Beitrag der Handelszeitung Stellung zum neuen Trend. Ein paar einsame Videos oder einen Podcast-Kanal, bei dem seit einem Jahr nichts passiert sei wirkungslos. Sie k\u00f6nnen aber ein gut [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.zhaw.ch\/organizationalviability\/2019\/05\/10\/warum-niemand-podcasts-von-schweizer-firmen-hoeren-will\/\" \/>\n<meta property=\"og:site_name\" content=\"Organizational Viability@ZHAW\" \/>\n<meta property=\"article:published_time\" content=\"2019-05-10T09:00:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog.zhaw.ch\/organizationalviability\/files\/2019\/05\/Handelszeitung.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1132\" \/>\n\t<meta property=\"og:image:height\" content=\"627\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Human Capital @ZHAW\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"Human Capital @ZHAW\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/blog.zhaw.ch\/organizationalviability\/2019\/05\/10\/warum-niemand-podcasts-von-schweizer-firmen-hoeren-will\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/blog.zhaw.ch\/organizationalviability\/2019\/05\/10\/warum-niemand-podcasts-von-schweizer-firmen-hoeren-will\/\"},\"author\":{\"name\":\"Human Capital @ZHAW\",\"@id\":\"https:\/\/blog.zhaw.ch\/organizationalviability\/#\/schema\/person\/7a67498a489efdb04e277441d05af569\"},\"headline\":\"Warum niemand Podcasts von Schweizer Firmen h\u00f6ren will\",\"datePublished\":\"2019-05-10T09:00:10+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/blog.zhaw.ch\/organizationalviability\/2019\/05\/10\/warum-niemand-podcasts-von-schweizer-firmen-hoeren-will\/\"},\"wordCount\":87,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/blog.zhaw.ch\/organizationalviability\/2019\/05\/10\/warum-niemand-podcasts-von-schweizer-firmen-hoeren-will\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blog.zhaw.ch\/organizationalviability\/files\/2019\/05\/Handelszeitung.jpg\",\"keywords\":[\"Podcasts\"],\"inLanguage\":\"de\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/blog.zhaw.ch\/organizationalviability\/2019\/05\/10\/warum-niemand-podcasts-von-schweizer-firmen-hoeren-will\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/blog.zhaw.ch\/organizationalviability\/2019\/05\/10\/warum-niemand-podcasts-von-schweizer-firmen-hoeren-will\/\",\"url\":\"https:\/\/blog.zhaw.ch\/organizationalviability\/2019\/05\/10\/warum-niemand-podcasts-von-schweizer-firmen-hoeren-will\/\",\"name\":\"Warum niemand Podcasts von Schweizer Firmen h\u00f6ren will - Organizational Viability@ZHAW\",\"isPartOf\":{\"@id\":\"https:\/\/blog.zhaw.ch\/organizationalviability\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/blog.zhaw.ch\/organizationalviability\/2019\/05\/10\/warum-niemand-podcasts-von-schweizer-firmen-hoeren-will\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/blog.zhaw.ch\/organizationalviability\/2019\/05\/10\/warum-niemand-podcasts-von-schweizer-firmen-hoeren-will\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blog.zhaw.ch\/organizationalviability\/files\/2019\/05\/Handelszeitung.jpg\",\"datePublished\":\"2019-05-10T09:00:10+00:00\",\"author\":{\"@id\":\"https:\/\/blog.zhaw.ch\/organizationalviability\/#\/schema\/person\/7a67498a489efdb04e277441d05af569\"},\"breadcrumb\":{\"@id\":\"https:\/\/blog.zhaw.ch\/organizationalviability\/2019\/05\/10\/warum-niemand-podcasts-von-schweizer-firmen-hoeren-will\/#breadcrumb\"},\"inLanguage\":\"de\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/blog.zhaw.ch\/organizationalviability\/2019\/05\/10\/warum-niemand-podcasts-von-schweizer-firmen-hoeren-will\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\/\/blog.zhaw.ch\/organizationalviability\/2019\/05\/10\/warum-niemand-podcasts-von-schweizer-firmen-hoeren-will\/#primaryimage\",\"url\":\"https:\/\/blog.zhaw.ch\/organizationalviability\/files\/2019\/05\/Handelszeitung.jpg\",\"contentUrl\":\"https:\/\/blog.zhaw.ch\/organizationalviability\/files\/2019\/05\/Handelszeitung.jpg\",\"width\":1132,\"height\":627},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/blog.zhaw.ch\/organizationalviability\/2019\/05\/10\/warum-niemand-podcasts-von-schweizer-firmen-hoeren-will\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\/\/blog.zhaw.ch\/organizationalviability\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Warum niemand Podcasts von Schweizer Firmen h\u00f6ren will\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/blog.zhaw.ch\/organizationalviability\/#website\",\"url\":\"https:\/\/blog.zhaw.ch\/organizationalviability\/\",\"name\":\"Organizational Viability@ZHAW\",\"description\":\"Ein Blog der ZHAW Z\u00fcrcher Hochschule f\u00fcr Angewandte Wissenschaften\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/blog.zhaw.ch\/organizationalviability\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"de\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/blog.zhaw.ch\/organizationalviability\/#\/schema\/person\/7a67498a489efdb04e277441d05af569\",\"name\":\"Human Capital @ZHAW\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/4384c13fccf645044e867563580b90e07dffb35593035fae16886b8977d9cd17?s=96&d=mm&r=g\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/4384c13fccf645044e867563580b90e07dffb35593035fae16886b8977d9cd17?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/4384c13fccf645044e867563580b90e07dffb35593035fae16886b8977d9cd17?s=96&d=mm&r=g\",\"caption\":\"Human Capital @ZHAW\"},\"url\":\"https:\/\/blog.zhaw.ch\/organizationalviability\/author\/grbl\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Warum niemand Podcasts von Schweizer Firmen h\u00f6ren will - Organizational Viability@ZHAW","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/blog.zhaw.ch\/organizationalviability\/2019\/05\/10\/warum-niemand-podcasts-von-schweizer-firmen-hoeren-will\/","og_locale":"de_DE","og_type":"article","og_title":"Warum niemand Podcasts von Schweizer Firmen h\u00f6ren will","og_description":"Prof. Dr. Andrea M\u00fcller ABB, Julius B\u00e4r oder Pharmafirmen experimentieren mit dem hippen Podcast-Format. Der Erfolg der Audio-Angebote ist \u00fcberschaubar. Prof. Dr. Andrea M\u00fcller nimmt in einem Beitrag der Handelszeitung Stellung zum neuen Trend. Ein paar einsame Videos oder einen Podcast-Kanal, bei dem seit einem Jahr nichts passiert sei wirkungslos. Sie k\u00f6nnen aber ein gut [&hellip;]","og_url":"https:\/\/blog.zhaw.ch\/organizationalviability\/2019\/05\/10\/warum-niemand-podcasts-von-schweizer-firmen-hoeren-will\/","og_site_name":"Organizational Viability@ZHAW","article_published_time":"2019-05-10T09:00:10+00:00","og_image":[{"width":1132,"height":627,"url":"https:\/\/blog.zhaw.ch\/organizationalviability\/files\/2019\/05\/Handelszeitung.jpg","type":"image\/jpeg"}],"author":"Human Capital @ZHAW","twitter_card":"summary_large_image","twitter_misc":{"Verfasst von":"Human Capital @ZHAW"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/blog.zhaw.ch\/organizationalviability\/2019\/05\/10\/warum-niemand-podcasts-von-schweizer-firmen-hoeren-will\/#article","isPartOf":{"@id":"https:\/\/blog.zhaw.ch\/organizationalviability\/2019\/05\/10\/warum-niemand-podcasts-von-schweizer-firmen-hoeren-will\/"},"author":{"name":"Human Capital @ZHAW","@id":"https:\/\/blog.zhaw.ch\/organizationalviability\/#\/schema\/person\/7a67498a489efdb04e277441d05af569"},"headline":"Warum niemand Podcasts von Schweizer Firmen h\u00f6ren will","datePublished":"2019-05-10T09:00:10+00:00","mainEntityOfPage":{"@id":"https:\/\/blog.zhaw.ch\/organizationalviability\/2019\/05\/10\/warum-niemand-podcasts-von-schweizer-firmen-hoeren-will\/"},"wordCount":87,"commentCount":0,"image":{"@id":"https:\/\/blog.zhaw.ch\/organizationalviability\/2019\/05\/10\/warum-niemand-podcasts-von-schweizer-firmen-hoeren-will\/#primaryimage"},"thumbnailUrl":"https:\/\/blog.zhaw.ch\/organizationalviability\/files\/2019\/05\/Handelszeitung.jpg","keywords":["Podcasts"],"inLanguage":"de","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/blog.zhaw.ch\/organizationalviability\/2019\/05\/10\/warum-niemand-podcasts-von-schweizer-firmen-hoeren-will\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/blog.zhaw.ch\/organizationalviability\/2019\/05\/10\/warum-niemand-podcasts-von-schweizer-firmen-hoeren-will\/","url":"https:\/\/blog.zhaw.ch\/organizationalviability\/2019\/05\/10\/warum-niemand-podcasts-von-schweizer-firmen-hoeren-will\/","name":"Warum niemand Podcasts von Schweizer Firmen h\u00f6ren will - Organizational Viability@ZHAW","isPartOf":{"@id":"https:\/\/blog.zhaw.ch\/organizationalviability\/#website"},"primaryImageOfPage":{"@id":"https:\/\/blog.zhaw.ch\/organizationalviability\/2019\/05\/10\/warum-niemand-podcasts-von-schweizer-firmen-hoeren-will\/#primaryimage"},"image":{"@id":"https:\/\/blog.zhaw.ch\/organizationalviability\/2019\/05\/10\/warum-niemand-podcasts-von-schweizer-firmen-hoeren-will\/#primaryimage"},"thumbnailUrl":"https:\/\/blog.zhaw.ch\/organizationalviability\/files\/2019\/05\/Handelszeitung.jpg","datePublished":"2019-05-10T09:00:10+00:00","author":{"@id":"https:\/\/blog.zhaw.ch\/organizationalviability\/#\/schema\/person\/7a67498a489efdb04e277441d05af569"},"breadcrumb":{"@id":"https:\/\/blog.zhaw.ch\/organizationalviability\/2019\/05\/10\/warum-niemand-podcasts-von-schweizer-firmen-hoeren-will\/#breadcrumb"},"inLanguage":"de","potentialAction":[{"@type":"ReadAction","target":["https:\/\/blog.zhaw.ch\/organizationalviability\/2019\/05\/10\/warum-niemand-podcasts-von-schweizer-firmen-hoeren-will\/"]}]},{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/blog.zhaw.ch\/organizationalviability\/2019\/05\/10\/warum-niemand-podcasts-von-schweizer-firmen-hoeren-will\/#primaryimage","url":"https:\/\/blog.zhaw.ch\/organizationalviability\/files\/2019\/05\/Handelszeitung.jpg","contentUrl":"https:\/\/blog.zhaw.ch\/organizationalviability\/files\/2019\/05\/Handelszeitung.jpg","width":1132,"height":627},{"@type":"BreadcrumbList","@id":"https:\/\/blog.zhaw.ch\/organizationalviability\/2019\/05\/10\/warum-niemand-podcasts-von-schweizer-firmen-hoeren-will\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Startseite","item":"https:\/\/blog.zhaw.ch\/organizationalviability\/"},{"@type":"ListItem","position":2,"name":"Warum niemand Podcasts von Schweizer Firmen h\u00f6ren will"}]},{"@type":"WebSite","@id":"https:\/\/blog.zhaw.ch\/organizationalviability\/#website","url":"https:\/\/blog.zhaw.ch\/organizationalviability\/","name":"Organizational Viability@ZHAW","description":"Ein Blog der ZHAW Z\u00fcrcher Hochschule f\u00fcr Angewandte Wissenschaften","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/blog.zhaw.ch\/organizationalviability\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"de"},{"@type":"Person","@id":"https:\/\/blog.zhaw.ch\/organizationalviability\/#\/schema\/person\/7a67498a489efdb04e277441d05af569","name":"Human Capital @ZHAW","image":{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/secure.gravatar.com\/avatar\/4384c13fccf645044e867563580b90e07dffb35593035fae16886b8977d9cd17?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/4384c13fccf645044e867563580b90e07dffb35593035fae16886b8977d9cd17?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/4384c13fccf645044e867563580b90e07dffb35593035fae16886b8977d9cd17?s=96&d=mm&r=g","caption":"Human Capital @ZHAW"},"url":"https:\/\/blog.zhaw.ch\/organizationalviability\/author\/grbl\/"}]}},"_links":{"self":[{"href":"https:\/\/blog.zhaw.ch\/organizationalviability\/wp-json\/wp\/v2\/posts\/2349","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.zhaw.ch\/organizationalviability\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.zhaw.ch\/organizationalviability\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.zhaw.ch\/organizationalviability\/wp-json\/wp\/v2\/users\/357"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.zhaw.ch\/organizationalviability\/wp-json\/wp\/v2\/comments?post=2349"}],"version-history":[{"count":1,"href":"https:\/\/blog.zhaw.ch\/organizationalviability\/wp-json\/wp\/v2\/posts\/2349\/revisions"}],"predecessor-version":[{"id":2351,"href":"https:\/\/blog.zhaw.ch\/organizationalviability\/wp-json\/wp\/v2\/posts\/2349\/revisions\/2351"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.zhaw.ch\/organizationalviability\/wp-json\/wp\/v2\/media\/2350"}],"wp:attachment":[{"href":"https:\/\/blog.zhaw.ch\/organizationalviability\/wp-json\/wp\/v2\/media?parent=2349"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.zhaw.ch\/organizationalviability\/wp-json\/wp\/v2\/categories?post=2349"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.zhaw.ch\/organizationalviability\/wp-json\/wp\/v2\/tags?post=2349"},{"taxonomy":"features","embeddable":true,"href":"https:\/\/blog.zhaw.ch\/organizationalviability\/wp-json\/wp\/v2\/features?post=2349"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}