{"id":1569,"date":"2017-08-03T15:39:16","date_gmt":"2017-08-03T13:39:16","guid":{"rendered":"https:\/\/blog.zhaw.ch\/humancapital\/?p=1569"},"modified":"2017-08-10T06:10:20","modified_gmt":"2017-08-10T04:10:20","slug":"human-capital-marketing-quo-vadis","status":"publish","type":"post","link":"https:\/\/blog.zhaw.ch\/organizationalviability\/2017\/08\/03\/human-capital-marketing-quo-vadis\/","title":{"rendered":"Human Capital Marketing \u2013 quo vadis!"},"content":{"rendered":"<p><a href=\"https:\/\/www.zhaw.ch\/de\/ueber-uns\/person\/wilh\/\" target=\"_blank\" rel=\"noopener\">Hans Willi<\/a><\/p>\n<h4><strong>Schein-Wissenschaftlichkeit<\/strong><\/h4>\n<ul>\n<li>Employer Brand(ing)<\/li>\n<li>Employer Brand Management (strategisch und operativ)<\/li>\n<li>Employer Value Proposition<\/li>\n<li>Employee Value Proposition<\/li>\n<li>Umbrella Proposition<\/li>\n<li>Employer of Choice<\/li>\n<li>Employer Reputation<\/li>\n<li>Differenzierung Employer Branding und Employer Reputation<\/li>\n<li>Employer Behaviour<\/li>\n<li>Corporate Branding \/ Consumer Branding \/ Employer Branding<\/li>\n<li>Great Place to Work-Ansatz<\/li>\n<li>Behaviour Branding<\/li>\n<li>Brand Behaviour<\/li>\n<li>Internal Branding<\/li>\n<li>\u2026<\/li>\n<\/ul>\n<p>Dies eine Auswahl von Begriffen, die in einer ausgezeichneten Abschlussarbeit (nicht \u00f6ffentlich, da auf ein Unternehmen bezogen), auf Basis einschl\u00e4giger Literatur, sorgf\u00e4ltig erl\u00e4utert werden. Als Beobachter der Szene stelle ich fest, dass \u2013 bei durchaus \u00fcberblickbarem Umfang der Thematik Employer Branding \u2013 eine ungeheure Kreativit\u00e4t bei der Bildung immer neuer Schlagw\u00f6rter, selbstverst\u00e4ndlich alles Anglizismen, an den Tag gelegt wird. Viel L\u00e4rm.<\/p>\n<p><!--more--><\/p>\n<p>Wohl verstanden, es handelt sich beim Employer Branding &#8211; in unserem Verst\u00e4ndnis &#8211; um lediglich einen von insgesamt elf Teil-Prozessen des strategischen Handlungsfelds Human Capital Marketing. An sich w\u00fcrde die Definition des Begriffs Employer Brand, wonach dieser ein konkretes, realistisches Erlebnisversprechen an die Mitarbeitenden enth\u00e4lt, ausreichen. Die Herausforderung besteht doch darin, die Erwartungen der Zielgruppen an einen Employer of Choice mit den M\u00f6glichkeiten und dem Willen der Organisation, diese Erwartungen auch zu erf\u00fcllen, in Einklang zu bringen.<\/p>\n<h4><strong>Euphemismus<\/strong><\/h4>\n<p>Eigentlich sollte es selbstverst\u00e4ndlich sein, dass eine Organisation, welche ernsthaft die Bed\u00fcrfnisse der Mitarbeitenden kennen und &#8211; wenn m\u00f6glich &#8211; befriedigen m\u00f6chte, erst einmal diese Erwartungen des Zielpublikums in Erfahrung bringt. In der Praxis l\u00e4uft es hingegen oft anders: Das Management ertr\u00e4umt sich, was es f\u00fcr eine Arbeitgeber-Markenbotschaft in den Arbeitsmarkt kommunizieren m\u00f6chte \u2013 oft unter Einbezug einer handverlesenen Schar von eh schon hoch motivierten, jedenfalls eher unkritischen Mitarbeitenden. Eine derart intern begeistert und feierlich verabschiedete Employer Value Proposition hat oft zum Resultat, dass \u2013 wie im vorliegenden Fall \u2013 rund 80% der Befragten best\u00e4tigen, die vom Unternehmen pr\u00e4sentierte Arbeitgebermarke und die tats\u00e4chlich am Arbeitsplatz erlebte Realit\u00e4t h\u00e4tten sehr wenig miteinander gemeinsam! Weniger Phrasendrescherei \u2013 mehr ehrliches Ringen um Rahmenbedingungen, welche f\u00fcr die Zielgruppe wichtig sind.<\/p>\n<div class=\"pt-sm\">Schlagw\u00f6rter: <a href=\"https:\/\/blog.zhaw.ch\/organizationalviability\/tag\/brand-behavoiur\/\">brand behavoiur<\/a>, <a href=\"https:\/\/blog.zhaw.ch\/organizationalviability\/tag\/corporate-branding\/\">corporate Branding<\/a>, <a href=\"https:\/\/blog.zhaw.ch\/organizationalviability\/tag\/employer-branding\/\">Employer Branding<\/a><br><\/div>","protected":false},"excerpt":{"rendered":"<p>Hans Willi Schein-Wissenschaftlichkeit Employer Brand(ing) Employer Brand Management (strategisch und operativ) Employer Value Proposition Employee Value Proposition Umbrella Proposition Employer of Choice Employer Reputation Differenzierung Employer Branding und Employer Reputation Employer Behaviour Corporate Branding \/ Consumer Branding \/ Employer Branding Great Place to Work-Ansatz Behaviour Branding Brand Behaviour Internal Branding \u2026 Dies eine Auswahl von [&hellip;]<\/p>\n","protected":false},"author":229,"featured_media":1568,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[1,242],"tags":[477,478,239],"features":[],"class_list":["post-1569","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-allgemein","category-hr-marketing","tag-brand-behavoiur","tag-corporate-branding","tag-employer-branding"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Human Capital Marketing \u2013 quo vadis! - Organizational Viability@ZHAW<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.zhaw.ch\/organizationalviability\/2017\/08\/03\/human-capital-marketing-quo-vadis\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Human Capital Marketing \u2013 quo vadis!\" \/>\n<meta property=\"og:description\" content=\"Hans Willi Schein-Wissenschaftlichkeit Employer Brand(ing) Employer Brand Management (strategisch und operativ) Employer Value Proposition Employee Value Proposition Umbrella Proposition Employer of Choice Employer Reputation Differenzierung Employer Branding und Employer Reputation Employer Behaviour Corporate Branding \/ Consumer Branding \/ Employer Branding Great Place to Work-Ansatz Behaviour Branding Brand Behaviour Internal Branding \u2026 Dies eine Auswahl von [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.zhaw.ch\/organizationalviability\/2017\/08\/03\/human-capital-marketing-quo-vadis\/\" \/>\n<meta property=\"og:site_name\" content=\"Organizational Viability@ZHAW\" \/>\n<meta property=\"article:published_time\" content=\"2017-08-03T13:39:16+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2017-08-10T04:10:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog.zhaw.ch\/organizationalviability\/files\/2017\/08\/employer-brand.-2jpg.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"709\" \/>\n\t<meta property=\"og:image:height\" content=\"283\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Human Capital @ZHAW\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"Human Capital @ZHAW\" \/>\n\t<meta name=\"twitter:label2\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data2\" content=\"2\u00a0Minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/blog.zhaw.ch\/organizationalviability\/2017\/08\/03\/human-capital-marketing-quo-vadis\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/blog.zhaw.ch\/organizationalviability\/2017\/08\/03\/human-capital-marketing-quo-vadis\/\"},\"author\":{\"name\":\"Human Capital @ZHAW\",\"@id\":\"https:\/\/blog.zhaw.ch\/organizationalviability\/#\/schema\/person\/ab749b4b4445d76b5d575582a85edd09\"},\"headline\":\"Human Capital Marketing \u2013 quo vadis!\",\"datePublished\":\"2017-08-03T13:39:16+00:00\",\"dateModified\":\"2017-08-10T04:10:20+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/blog.zhaw.ch\/organizationalviability\/2017\/08\/03\/human-capital-marketing-quo-vadis\/\"},\"wordCount\":338,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/blog.zhaw.ch\/organizationalviability\/2017\/08\/03\/human-capital-marketing-quo-vadis\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blog.zhaw.ch\/organizationalviability\/files\/2017\/08\/employer-brand.-2jpg.jpg\",\"keywords\":[\"brand behavoiur\",\"corporate Branding\",\"Employer Branding\"],\"articleSection\":{\"1\":\"HR-Marketing\"},\"inLanguage\":\"de\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/blog.zhaw.ch\/organizationalviability\/2017\/08\/03\/human-capital-marketing-quo-vadis\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/blog.zhaw.ch\/organizationalviability\/2017\/08\/03\/human-capital-marketing-quo-vadis\/\",\"url\":\"https:\/\/blog.zhaw.ch\/organizationalviability\/2017\/08\/03\/human-capital-marketing-quo-vadis\/\",\"name\":\"Human Capital Marketing \u2013 quo vadis! - Organizational Viability@ZHAW\",\"isPartOf\":{\"@id\":\"https:\/\/blog.zhaw.ch\/organizationalviability\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/blog.zhaw.ch\/organizationalviability\/2017\/08\/03\/human-capital-marketing-quo-vadis\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/blog.zhaw.ch\/organizationalviability\/2017\/08\/03\/human-capital-marketing-quo-vadis\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blog.zhaw.ch\/organizationalviability\/files\/2017\/08\/employer-brand.-2jpg.jpg\",\"datePublished\":\"2017-08-03T13:39:16+00:00\",\"dateModified\":\"2017-08-10T04:10:20+00:00\",\"author\":{\"@id\":\"https:\/\/blog.zhaw.ch\/organizationalviability\/#\/schema\/person\/ab749b4b4445d76b5d575582a85edd09\"},\"breadcrumb\":{\"@id\":\"https:\/\/blog.zhaw.ch\/organizationalviability\/2017\/08\/03\/human-capital-marketing-quo-vadis\/#breadcrumb\"},\"inLanguage\":\"de\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/blog.zhaw.ch\/organizationalviability\/2017\/08\/03\/human-capital-marketing-quo-vadis\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\/\/blog.zhaw.ch\/organizationalviability\/2017\/08\/03\/human-capital-marketing-quo-vadis\/#primaryimage\",\"url\":\"https:\/\/blog.zhaw.ch\/organizationalviability\/files\/2017\/08\/employer-brand.-2jpg.jpg\",\"contentUrl\":\"https:\/\/blog.zhaw.ch\/organizationalviability\/files\/2017\/08\/employer-brand.-2jpg.jpg\",\"width\":709,\"height\":283},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/blog.zhaw.ch\/organizationalviability\/2017\/08\/03\/human-capital-marketing-quo-vadis\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\/\/blog.zhaw.ch\/organizationalviability\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Human Capital Marketing \u2013 quo vadis!\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/blog.zhaw.ch\/organizationalviability\/#website\",\"url\":\"https:\/\/blog.zhaw.ch\/organizationalviability\/\",\"name\":\"Organizational Viability@ZHAW\",\"description\":\"Ein Blog der ZHAW Z\u00fcrcher Hochschule f\u00fcr Angewandte Wissenschaften\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/blog.zhaw.ch\/organizationalviability\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"de\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/blog.zhaw.ch\/organizationalviability\/#\/schema\/person\/ab749b4b4445d76b5d575582a85edd09\",\"name\":\"Human Capital @ZHAW\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/962a55a322346eca1f7c408809b34bc1e8026dee60e88b12837d99f12f985edb?s=96&d=mm&r=g\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/962a55a322346eca1f7c408809b34bc1e8026dee60e88b12837d99f12f985edb?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/962a55a322346eca1f7c408809b34bc1e8026dee60e88b12837d99f12f985edb?s=96&d=mm&r=g\",\"caption\":\"Human Capital @ZHAW\"},\"url\":\"https:\/\/blog.zhaw.ch\/organizationalviability\/author\/bisa\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Human Capital Marketing \u2013 quo vadis! - Organizational Viability@ZHAW","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/blog.zhaw.ch\/organizationalviability\/2017\/08\/03\/human-capital-marketing-quo-vadis\/","og_locale":"de_DE","og_type":"article","og_title":"Human Capital Marketing \u2013 quo vadis!","og_description":"Hans Willi Schein-Wissenschaftlichkeit Employer Brand(ing) Employer Brand Management (strategisch und operativ) Employer Value Proposition Employee Value Proposition Umbrella Proposition Employer of Choice Employer Reputation Differenzierung Employer Branding und Employer Reputation Employer Behaviour Corporate Branding \/ Consumer Branding \/ Employer Branding Great Place to Work-Ansatz Behaviour Branding Brand Behaviour Internal Branding \u2026 Dies eine Auswahl von [&hellip;]","og_url":"https:\/\/blog.zhaw.ch\/organizationalviability\/2017\/08\/03\/human-capital-marketing-quo-vadis\/","og_site_name":"Organizational Viability@ZHAW","article_published_time":"2017-08-03T13:39:16+00:00","article_modified_time":"2017-08-10T04:10:20+00:00","og_image":[{"width":709,"height":283,"url":"https:\/\/blog.zhaw.ch\/organizationalviability\/files\/2017\/08\/employer-brand.-2jpg.jpg","type":"image\/jpeg"}],"author":"Human Capital @ZHAW","twitter_card":"summary_large_image","twitter_misc":{"Verfasst von":"Human Capital @ZHAW","Gesch\u00e4tzte Lesezeit":"2\u00a0Minuten"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/blog.zhaw.ch\/organizationalviability\/2017\/08\/03\/human-capital-marketing-quo-vadis\/#article","isPartOf":{"@id":"https:\/\/blog.zhaw.ch\/organizationalviability\/2017\/08\/03\/human-capital-marketing-quo-vadis\/"},"author":{"name":"Human Capital @ZHAW","@id":"https:\/\/blog.zhaw.ch\/organizationalviability\/#\/schema\/person\/ab749b4b4445d76b5d575582a85edd09"},"headline":"Human Capital Marketing \u2013 quo vadis!","datePublished":"2017-08-03T13:39:16+00:00","dateModified":"2017-08-10T04:10:20+00:00","mainEntityOfPage":{"@id":"https:\/\/blog.zhaw.ch\/organizationalviability\/2017\/08\/03\/human-capital-marketing-quo-vadis\/"},"wordCount":338,"commentCount":0,"image":{"@id":"https:\/\/blog.zhaw.ch\/organizationalviability\/2017\/08\/03\/human-capital-marketing-quo-vadis\/#primaryimage"},"thumbnailUrl":"https:\/\/blog.zhaw.ch\/organizationalviability\/files\/2017\/08\/employer-brand.-2jpg.jpg","keywords":["brand behavoiur","corporate Branding","Employer Branding"],"articleSection":{"1":"HR-Marketing"},"inLanguage":"de","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/blog.zhaw.ch\/organizationalviability\/2017\/08\/03\/human-capital-marketing-quo-vadis\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/blog.zhaw.ch\/organizationalviability\/2017\/08\/03\/human-capital-marketing-quo-vadis\/","url":"https:\/\/blog.zhaw.ch\/organizationalviability\/2017\/08\/03\/human-capital-marketing-quo-vadis\/","name":"Human Capital Marketing \u2013 quo vadis! - Organizational Viability@ZHAW","isPartOf":{"@id":"https:\/\/blog.zhaw.ch\/organizationalviability\/#website"},"primaryImageOfPage":{"@id":"https:\/\/blog.zhaw.ch\/organizationalviability\/2017\/08\/03\/human-capital-marketing-quo-vadis\/#primaryimage"},"image":{"@id":"https:\/\/blog.zhaw.ch\/organizationalviability\/2017\/08\/03\/human-capital-marketing-quo-vadis\/#primaryimage"},"thumbnailUrl":"https:\/\/blog.zhaw.ch\/organizationalviability\/files\/2017\/08\/employer-brand.-2jpg.jpg","datePublished":"2017-08-03T13:39:16+00:00","dateModified":"2017-08-10T04:10:20+00:00","author":{"@id":"https:\/\/blog.zhaw.ch\/organizationalviability\/#\/schema\/person\/ab749b4b4445d76b5d575582a85edd09"},"breadcrumb":{"@id":"https:\/\/blog.zhaw.ch\/organizationalviability\/2017\/08\/03\/human-capital-marketing-quo-vadis\/#breadcrumb"},"inLanguage":"de","potentialAction":[{"@type":"ReadAction","target":["https:\/\/blog.zhaw.ch\/organizationalviability\/2017\/08\/03\/human-capital-marketing-quo-vadis\/"]}]},{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/blog.zhaw.ch\/organizationalviability\/2017\/08\/03\/human-capital-marketing-quo-vadis\/#primaryimage","url":"https:\/\/blog.zhaw.ch\/organizationalviability\/files\/2017\/08\/employer-brand.-2jpg.jpg","contentUrl":"https:\/\/blog.zhaw.ch\/organizationalviability\/files\/2017\/08\/employer-brand.-2jpg.jpg","width":709,"height":283},{"@type":"BreadcrumbList","@id":"https:\/\/blog.zhaw.ch\/organizationalviability\/2017\/08\/03\/human-capital-marketing-quo-vadis\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Startseite","item":"https:\/\/blog.zhaw.ch\/organizationalviability\/"},{"@type":"ListItem","position":2,"name":"Human Capital Marketing \u2013 quo vadis!"}]},{"@type":"WebSite","@id":"https:\/\/blog.zhaw.ch\/organizationalviability\/#website","url":"https:\/\/blog.zhaw.ch\/organizationalviability\/","name":"Organizational Viability@ZHAW","description":"Ein Blog der ZHAW Z\u00fcrcher Hochschule f\u00fcr Angewandte Wissenschaften","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/blog.zhaw.ch\/organizationalviability\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"de"},{"@type":"Person","@id":"https:\/\/blog.zhaw.ch\/organizationalviability\/#\/schema\/person\/ab749b4b4445d76b5d575582a85edd09","name":"Human Capital @ZHAW","image":{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/secure.gravatar.com\/avatar\/962a55a322346eca1f7c408809b34bc1e8026dee60e88b12837d99f12f985edb?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/962a55a322346eca1f7c408809b34bc1e8026dee60e88b12837d99f12f985edb?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/962a55a322346eca1f7c408809b34bc1e8026dee60e88b12837d99f12f985edb?s=96&d=mm&r=g","caption":"Human Capital @ZHAW"},"url":"https:\/\/blog.zhaw.ch\/organizationalviability\/author\/bisa\/"}]}},"_links":{"self":[{"href":"https:\/\/blog.zhaw.ch\/organizationalviability\/wp-json\/wp\/v2\/posts\/1569","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.zhaw.ch\/organizationalviability\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.zhaw.ch\/organizationalviability\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.zhaw.ch\/organizationalviability\/wp-json\/wp\/v2\/users\/229"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.zhaw.ch\/organizationalviability\/wp-json\/wp\/v2\/comments?post=1569"}],"version-history":[{"count":3,"href":"https:\/\/blog.zhaw.ch\/organizationalviability\/wp-json\/wp\/v2\/posts\/1569\/revisions"}],"predecessor-version":[{"id":1576,"href":"https:\/\/blog.zhaw.ch\/organizationalviability\/wp-json\/wp\/v2\/posts\/1569\/revisions\/1576"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.zhaw.ch\/organizationalviability\/wp-json\/wp\/v2\/media\/1568"}],"wp:attachment":[{"href":"https:\/\/blog.zhaw.ch\/organizationalviability\/wp-json\/wp\/v2\/media?parent=1569"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.zhaw.ch\/organizationalviability\/wp-json\/wp\/v2\/categories?post=1569"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.zhaw.ch\/organizationalviability\/wp-json\/wp\/v2\/tags?post=1569"},{"taxonomy":"features","embeddable":true,"href":"https:\/\/blog.zhaw.ch\/organizationalviability\/wp-json\/wp\/v2\/features?post=1569"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}