{"version":"1.0","provider_name":"Organizational Viability@ZHAW","provider_url":"https:\/\/blog.zhaw.ch\/organizationalviability","author_name":"Human Capital @ZHAW","author_url":"https:\/\/blog.zhaw.ch\/organizationalviability\/author\/rusc\/","title":"Employer Brand \u2013 systematisch Fakten erheben","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"JJjaMhUmZx\"><a href=\"https:\/\/blog.zhaw.ch\/organizationalviability\/2016\/08\/24\/employer-brand-systematisch-fakten-erheben\/\">Employer Brand \u2013 systematisch Fakten erheben<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/blog.zhaw.ch\/organizationalviability\/2016\/08\/24\/employer-brand-systematisch-fakten-erheben\/embed\/#?secret=JJjaMhUmZx\" width=\"600\" height=\"338\" title=\"&#8222;Employer Brand \u2013 systematisch Fakten erheben&#8220; &#8211; Organizational Viability@ZHAW\" data-secret=\"JJjaMhUmZx\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script>\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/blog.zhaw.ch\/organizationalviability\/wp-includes\/js\/wp-embed.min.js\n<\/script>\n","thumbnail_url":"https:\/\/blog.zhaw.ch\/organizationalviability\/files\/2016\/08\/24082016_Employer-Brand.jpg","thumbnail_width":587,"thumbnail_height":358,"description":"Hans Willi Damit das \u201eProjekt Employer Brand\u201c am Ende nicht den illustrierten Comic- Effekt hervorruft, haben das Zentrum f\u00fcr Human Capital Management (ZHCM) und das Institut f\u00fcr Marketing Management (IMM) der ZHAW mit einem bekannten Unternehmen der Assekuranz ein Verfahren entwickelt, das folgende Fragen beantwortet: Haben alle Befragten unter den Mitarbeitenden dasselbe Verst\u00e4ndnis dessen, was [&hellip;]"}