{"id":9316,"date":"2017-09-28T05:20:29","date_gmt":"2017-09-28T03:20:29","guid":{"rendered":"https:\/\/blog.zhaw.ch\/marketingmanagement\/?p=9316"},"modified":"2017-09-28T05:20:29","modified_gmt":"2017-09-28T03:20:29","slug":"swiss-crm-forum-veroeffentlichung-der-swiss-marketing-leadership-studie-2017","status":"publish","type":"post","link":"https:\/\/blog.zhaw.ch\/marketingmanagement\/swiss-crm-forum-veroeffentlichung-der-swiss-marketing-leadership-studie-2017\/","title":{"rendered":"Swiss CRM Forum \u2013 Ver\u00f6ffentlichung der Swiss Marketing Leadership Studie 2017"},"content":{"rendered":"<p>Das <a href=\"http:\/\/www.swisscrm.ch\/default.shtml\" target=\"_blank\" rel=\"noopener\"><strong>Swiss CRM Forum, die Marketing Leadership Konferenz<\/strong><\/a>, brachte am 27. September mehr als 500 F\u00fchrungskr\u00e4fte und Trendsetter in den Bereichen Marketing, Product Management und Kundenbeziehungsmanagement im <a href=\"https:\/\/www.thedoldergrand.com\/\" target=\"_blank\" rel=\"noopener\">Dolder Grand<\/a> in Z\u00fcrich zusammen. Nebst spannenden Key-Notes und Workshops konnten sich die Teilnehmenden auch an den Infost\u00e4nden einiger Anbieter von L\u00f6sungen und Beratern, wie am Stand des <a href=\"http:\/\/www.zhaw.ch\/imm\" target=\"_blank\" rel=\"noopener\">IMM<\/a>, \u00fcber die neuesten Trends in den jeweiligen Bereichen informieren.<\/p>\n<figure id=\"attachment_9320\" aria-describedby=\"caption-attachment-9320\" style=\"width: 584px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/blog.zhaw.ch\/marketingmanagement\/files\/2017\/09\/IMG_2295.jpg\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-9320 size-large\" src=\"https:\/\/blog.zhaw.ch\/marketingmanagement\/files\/2017\/09\/IMG_2295-e1506568699452-1024x768.jpg\" alt=\"\" width=\"584\" height=\"438\" srcset=\"https:\/\/blog.zhaw.ch\/marketingmanagement\/files\/2017\/09\/IMG_2295-e1506568699452-1024x768.jpg 1024w, https:\/\/blog.zhaw.ch\/marketingmanagement\/files\/2017\/09\/IMG_2295-e1506568699452-300x225.jpg 300w, https:\/\/blog.zhaw.ch\/marketingmanagement\/files\/2017\/09\/IMG_2295-e1506568699452-768x576.jpg 768w, https:\/\/blog.zhaw.ch\/marketingmanagement\/files\/2017\/09\/IMG_2295-e1506568699452-400x300.jpg 400w\" sizes=\"auto, (max-width: 584px) 100vw, 584px\" \/><\/a><figcaption id=\"caption-attachment-9320\" class=\"wp-caption-text\">Das IMM Team am Swiss CRM Forum<\/figcaption><\/figure>\n<p>Ein H\u00f6hepunkt des Forums war die exklusive Pr\u00e4sentation der <a href=\"http:\/\/www.zhaw.ch\/imm\/smls\" target=\"_blank\" rel=\"noopener\"><strong>Swiss Marketing Leadership Studie 2017<\/strong><\/a>. Dieses Jahr konnte sie bereits zum dritten Mal erfolgreich durchgef\u00fchrt werden. Das <a href=\"http:\/\/www.zhaw.ch\/imm\" target=\"_blank\" rel=\"noopener\">Institut f\u00fcr Marketing Management<\/a> hat dazu 1&#8217;978 mittlere und grosse Unternehmen zuf\u00e4llig ausgew\u00e4hlt, von denen 402 an der Umfrage teilgenommen haben. Die Studie hat sich mit dem Trendthema \u201eEmotionen im digitalen Marketing\u201c befasst. Die Befragung bei Inhabern, Gesch\u00e4ftsf\u00fchrern und Marketingverantwortlichen zeigt, dass die Generierung positiver Kundenemotionen bei Schweizer Unternehmen ein brennendes Thema ist. <a href=\"http:\/\/www.zhaw.ch\/imm\/smls\" target=\"_blank\" rel=\"noopener\">Hier<\/a> k\u00f6nnen Sie unsere Studie abrufen.<\/p>\n<p><a href=\"https:\/\/blog.zhaw.ch\/marketingmanagement\/files\/2017\/09\/Swiss_Marketing_Leadership_Studie_2017_Summary-1.jpg\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-9317 size-large\" src=\"https:\/\/blog.zhaw.ch\/marketingmanagement\/files\/2017\/09\/Swiss_Marketing_Leadership_Studie_2017_Summary-1-714x1024.jpg\" alt=\"\" width=\"584\" height=\"838\"><\/a><\/p>\n<p>Ein weiteres Highlight war die Vergabe des Customer Excellence Award. Institutsleiter Prof. Dr. Brian R\u00fceger durfte als Pr\u00e4sident der Jury den <strong>\u00abCustomer Excellence Award 2017\u00bb<\/strong> an <a href=\"https:\/\/www.nespresso.com\/ch\/de\/\" target=\"_blank\" rel=\"noopener\">Nespresso Schweiz<\/a> verleihen. Das Gewinnerprojekt tr\u00e4gt den Titel: <strong>\u00abNespresso Schweiz \u2013 Maximaler Kundenfokus statt Saleszielen im Customer Center\u00bb<\/strong>. Das Projekt \u00fcberzeugt durch eine konsequente Kunden- und Mitarbeiterorientierung und einen nachweislich herausragenden Kundenservice.<\/p>\n<figure id=\"attachment_9319\" aria-describedby=\"caption-attachment-9319\" style=\"width: 584px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/blog.zhaw.ch\/marketingmanagement\/files\/2017\/09\/IMG_2337.jpg\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-9319 size-large\" src=\"https:\/\/blog.zhaw.ch\/marketingmanagement\/files\/2017\/09\/IMG_2337-1024x768.jpg\" alt=\"\" width=\"584\" height=\"438\"><\/a><figcaption id=\"caption-attachment-9319\" class=\"wp-caption-text\">Prof. Dr. Brian R\u00fceger an der Preis\u00fcbergabe<\/figcaption><\/figure>\n<p>Haben Sie Fragen zur Studie? Dann k\u00f6nnen Sie sich an Marcel H\u00fcttermann unter 058 934 76 98 oder per E-Mail an: <a href=\"mailto:marcel.huettermann@zhaw.ch\">marcel.huettermann@zhaw.ch<\/a> wenden.<\/p>\n<div class=\"pt-sm\">Schlagw\u00f6rter: <a href=\"https:\/\/blog.zhaw.ch\/marketingmanagement\/tag\/2017\/\">2017<\/a>, <a href=\"https:\/\/blog.zhaw.ch\/marketingmanagement\/tag\/customer-excellence-award\/\">Customer Excellence Award<\/a>, <a href=\"https:\/\/blog.zhaw.ch\/marketingmanagement\/tag\/dolder-grand\/\">Dolder Grand<\/a>, <a href=\"https:\/\/blog.zhaw.ch\/marketingmanagement\/tag\/imm\/\">IMM<\/a>, <a href=\"https:\/\/blog.zhaw.ch\/marketingmanagement\/tag\/institut-fuer-marketing-managemen\/\">Institut f\u00fcr Marketing Managemen<\/a>, <a href=\"https:\/\/blog.zhaw.ch\/marketingmanagement\/tag\/jury\/\">Jury<\/a>, <a href=\"https:\/\/blog.zhaw.ch\/marketingmanagement\/tag\/konferenz\/\">Konferenz<\/a>, <a href=\"https:\/\/blog.zhaw.ch\/marketingmanagement\/tag\/kundenservice\/\">Kundenservice<\/a>, <a href=\"https:\/\/blog.zhaw.ch\/marketingmanagement\/tag\/leadership\/\">Leadership<\/a>, <a href=\"https:\/\/blog.zhaw.ch\/marketingmanagement\/tag\/marcel-huettermann\/\">Marcel H\u00fcttermann<\/a>, <a href=\"https:\/\/blog.zhaw.ch\/marketingmanagement\/tag\/mitarbeiterorientierung\/\">Mitarbeiterorientierung<\/a>, <a href=\"https:\/\/blog.zhaw.ch\/marketingmanagement\/tag\/nespresso\/\">Nespresso<\/a>, <a href=\"https:\/\/blog.zhaw.ch\/marketingmanagement\/tag\/praesident\/\">Pr\u00e4sident<\/a>, <a href=\"https:\/\/blog.zhaw.ch\/marketingmanagement\/tag\/prof-dr-brian-rueeger\/\">Prof. Dr. Brian R\u00fceger<\/a>, <a href=\"https:\/\/blog.zhaw.ch\/marketingmanagement\/tag\/studie\/\">Studie<\/a>, <a href=\"https:\/\/blog.zhaw.ch\/marketingmanagement\/tag\/swiss-crm-forum\/\">Swiss CRM Forum<\/a>, <a href=\"https:\/\/blog.zhaw.ch\/marketingmanagement\/tag\/swiss-marketing-leadership-studie\/\">Swiss Marketing Leadership Studie<\/a>, <a href=\"https:\/\/blog.zhaw.ch\/marketingmanagement\/tag\/zuerich\/\">Z\u00fcrich<\/a><br><\/div>","protected":false},"excerpt":{"rendered":"<p>Das Swiss CRM Forum, die Marketing Leadership Konferenz, brachte am 27. September mehr als 500 F\u00fchrungskr\u00e4fte und Trendsetter in den Bereichen Marketing, Product Management und Kundenbeziehungsmanagement im Dolder Grand in Z\u00fcrich zusammen. Nebst spannenden Key-Notes und Workshops konnten sich die Teilnehmenden auch an den Infost\u00e4nden einiger Anbieter von L\u00f6sungen und Beratern, wie am Stand des [&hellip;]<\/p>\n","protected":false},"author":312,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[1,855],"tags":[1521,1961,1960,246,1404,1957,286,1294,1959,1874,1962,1955,1958,1956,553,570,837,1046],"features":[],"class_list":["post-9316","post","type-post","status-publish","format-standard","hentry","category-allgemein","category-dialog-marketing","tag-1521","tag-customer-excellence-award","tag-dolder-grand","tag-imm","tag-institut-fuer-marketing-managemen","tag-jury","tag-konferenz","tag-kundenservice","tag-leadership","tag-marcel-huettermann","tag-mitarbeiterorientierung","tag-nespresso","tag-praesident","tag-prof-dr-brian-rueeger","tag-studie","tag-swiss-crm-forum","tag-swiss-marketing-leadership-studie","tag-zuerich"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Swiss CRM Forum \u2013 Ver\u00f6ffentlichung der Swiss Marketing Leadership Studie 2017 - Marketing Management-Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.zhaw.ch\/marketingmanagement\/swiss-crm-forum-veroeffentlichung-der-swiss-marketing-leadership-studie-2017\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Swiss CRM Forum \u2013 Ver\u00f6ffentlichung der Swiss Marketing Leadership Studie 2017\" \/>\n<meta property=\"og:description\" content=\"Das Swiss CRM Forum, die Marketing Leadership Konferenz, brachte am 27. 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