{"id":9282,"date":"2017-09-14T06:52:45","date_gmt":"2017-09-14T04:52:45","guid":{"rendered":"https:\/\/blog.zhaw.ch\/marketingmanagement\/?p=9282"},"modified":"2017-09-14T06:52:45","modified_gmt":"2017-09-14T04:52:45","slug":"institut-fuer-marketing-management-auf-der-easm-european-association-for-sport-management-conference-2017","status":"publish","type":"post","link":"https:\/\/blog.zhaw.ch\/marketingmanagement\/institut-fuer-marketing-management-auf-der-easm-european-association-for-sport-management-conference-2017\/","title":{"rendered":"Institut f\u00fcr Marketing Management auf der EASM (European Association for Sport Management) Conference 2017"},"content":{"rendered":"<p><strong>Zwischen dem 5. und 8. September 2017 fand in Bern die 25. <a href=\"http:\/\/www.easm.net\/\" target=\"_blank\" rel=\"noopener\">EASM<\/a> (European Association for Sport Management) Conference statt. Die Konferenz, die im diesen Jahr in der Schweiz zu Gast war, von der <a href=\"http:\/\/www.easm.net\/\" target=\"_blank\" rel=\"noopener\">Universit\u00e4t Bern<\/a> organisiert wurde und \u201eChallenges and Developments of Sport Organisations\u201c zum Thema hatte, war ein grosser Erfolg \u2013 auch f\u00fcr das <a href=\"http:\/\/www.zhaw.ch\/imm\" target=\"_blank\" rel=\"noopener\">Institut f\u00fcr Marketing Management<\/a>.<\/strong><\/p>\n<figure id=\"attachment_9283\" aria-describedby=\"caption-attachment-9283\" style=\"width: 960px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/blog.zhaw.ch\/marketingmanagement\/files\/2017\/09\/21430366_1550187375043707_1780091390503115620_n.jpg\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-9283 size-full\" src=\"https:\/\/blog.zhaw.ch\/marketingmanagement\/files\/2017\/09\/21430366_1550187375043707_1780091390503115620_n.jpg\" alt=\"\" width=\"960\" height=\"681\"><\/a><figcaption id=\"caption-attachment-9283\" class=\"wp-caption-text\">Eine spannende Konferenz im Sportbereich mit Beitr\u00e4gen vom IMM<\/figcaption><\/figure>\n<p><a href=\"https:\/\/www.zhaw.ch\/de\/ueber-uns\/person\/huet\/\" target=\"_blank\" rel=\"noopener\">Marcel H\u00fcttermann<\/a> pr\u00e4sentierte einen Auszug aus seiner Dissertation: \u201cFan Engagement Value In Team Sport: Service-Dominant Logic Informed Dimensions\u201c. Die Erkenntnisse einer qualitativen Befragung mit Managern aus Profisportvereinen aus ganz Europa aus f\u00fcnf verschiedenen publikumsstarken Sportarten (Fussball, Eishockey, Basketball, Handball und Volleyball), wurden mit den Fachleuten rege diskutiert und fanden grossen Anklang.<\/p>\n<p>Neben dem eigenen Vortrag, konnten viele spannende Vortr\u00e4ge geh\u00f6rt und diskutiert, Kontakte gepflegt sowie neue gekn\u00fcpft und die <a href=\"http:\/\/www.zhaw.ch\/\" target=\"_blank\" rel=\"noopener\">ZHAW<\/a> auf dem Feld des Sport Marketing erneut gut positioniert werden. Schwerpunktthemen waren dieses Jahr das immer h\u00e4ufiger diskutierte Thema der Fan-Aggressionen, das Feld Governence im Sport und der Bereich Fanmanagement.<\/p>\n<figure id=\"attachment_9284\" aria-describedby=\"caption-attachment-9284\" style=\"width: 960px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/blog.zhaw.ch\/marketingmanagement\/files\/2017\/09\/21369467_1550874921641619_7820835022013236584_n.jpg\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-9284 size-full\" src=\"https:\/\/blog.zhaw.ch\/marketingmanagement\/files\/2017\/09\/21369467_1550874921641619_7820835022013236584_n.jpg\" alt=\"\" width=\"960\" height=\"640\"><\/a><figcaption id=\"caption-attachment-9284\" class=\"wp-caption-text\">Spannende Vortr\u00e4ge und aktuelle Themen waren zu h\u00f6ren<\/figcaption><\/figure>\n<p>Die ca. 400 Teilnehmer wurden durch eine perfekt organisierte Konferenz geleitet und genossen Berner Gastfreundschaft w\u00e4hrend der gesamten Konferenztage. Die Sportmanagement-Forscher aus der ganzen Welt werden sich sicher gerne an das Gala-Dinner auf dem Gurten, die Social-Networking-Veranstaltung in der Postfinance-Arena und an die gute Atmosph\u00e4re an der <a href=\"http:\/\/www.easm.net\/\" target=\"_blank\" rel=\"noopener\">EASM<\/a> 2017 erinnern.<\/p>\n<p>Der Konferenzbeitrag von <a href=\"https:\/\/www.zhaw.ch\/de\/ueber-uns\/person\/huet\/\" target=\"_blank\" rel=\"noopener\">Marcel H\u00fcttermann<\/a> kann <a href=\"https:\/\/www.researchgate.net\/publication\/319631310_Fan_engagement_value_in_team_sport_Service-dominant_logic_informed_dimensions?_iepl%5BviewId%5D=3er0nkk0R1DMflPJsTC1Oqlk&amp;_iepl%5BprofilePublicationItemVariant%5D=default&amp;_iepl%5Bcontexts%5D%5B0%5D=prfpi&amp;_iepl%5BtargetEntityId%5D=PB%3A319631310&amp;_iepl%5BinteractionType%5D=publicationTitle\" target=\"_blank\" rel=\"noopener\">hier<\/a> eingesehen werden.<\/p>\n<p>Folgen Sie <a href=\"https:\/\/www.zhaw.ch\/de\/ueber-uns\/person\/huet\/\" target=\"_blank\" rel=\"noopener\">Marcel H\u00fcttermann<\/a> auf <a href=\"https:\/\/twitter.com\/SpoMa_CH\" target=\"_blank\" rel=\"noopener\">Twitter<\/a> f\u00fcr aktuelle Beitr\u00e4ge aus der Welt des Sportmanagements: <a href=\"https:\/\/twitter.com\/SpoMa_CH\" target=\"_blank\" rel=\"noopener\">https:\/\/twitter.com\/SpoMa_CH<\/a><\/p>\n<div class=\"pt-sm\">Schlagw\u00f6rter: <a href=\"https:\/\/blog.zhaw.ch\/marketingmanagement\/tag\/basketball\/\">Basketball<\/a>, <a href=\"https:\/\/blog.zhaw.ch\/marketingmanagement\/tag\/bern\/\">Bern<\/a>, <a href=\"https:\/\/blog.zhaw.ch\/marketingmanagement\/tag\/challenges-and-developments-of-sport-organisations\/\">Challenges and Developments of Sport Organisations<\/a>, <a href=\"https:\/\/blog.zhaw.ch\/marketingmanagement\/tag\/dissertation\/\">Dissertation<\/a>, <a href=\"https:\/\/blog.zhaw.ch\/marketingmanagement\/tag\/easm\/\">EASM<\/a>, <a href=\"https:\/\/blog.zhaw.ch\/marketingmanagement\/tag\/eishockey\/\">Eishockey<\/a>, <a href=\"https:\/\/blog.zhaw.ch\/marketingmanagement\/tag\/european-association-for-sport-management\/\">European Association for Sport Management<\/a>, <a href=\"https:\/\/blog.zhaw.ch\/marketingmanagement\/tag\/fan-aggression\/\">Fan Aggression<\/a>, <a href=\"https:\/\/blog.zhaw.ch\/marketingmanagement\/tag\/fan-engagement\/\">Fan Engagement<\/a>, <a href=\"https:\/\/blog.zhaw.ch\/marketingmanagement\/tag\/fan-engagement-value-in-team-sport-service-dominant-logic-informed-dimensions\/\">Fan Engagement Value In Team Sport: Service-Dominant Logic Informed Dimensions<\/a>, <a href=\"https:\/\/blog.zhaw.ch\/marketingmanagement\/tag\/fanmanagement\/\">Fanmanagement<\/a>, <a href=\"https:\/\/blog.zhaw.ch\/marketingmanagement\/tag\/fussball\/\">Fussball<\/a>, <a href=\"https:\/\/blog.zhaw.ch\/marketingmanagement\/tag\/handball\/\">Handball<\/a>, <a href=\"https:\/\/blog.zhaw.ch\/marketingmanagement\/tag\/imm\/\">IMM<\/a>, <a href=\"https:\/\/blog.zhaw.ch\/marketingmanagement\/tag\/institut-fur-marketing-management\/\">Institut f\u00fcr Marketing Management<\/a>, <a href=\"https:\/\/blog.zhaw.ch\/marketingmanagement\/tag\/marcel-huettermann\/\">Marcel H\u00fcttermann<\/a>, <a href=\"https:\/\/blog.zhaw.ch\/marketingmanagement\/tag\/sport\/\">Sport<\/a>, <a href=\"https:\/\/blog.zhaw.ch\/marketingmanagement\/tag\/sport-management\/\">Sport Management<\/a>, <a href=\"https:\/\/blog.zhaw.ch\/marketingmanagement\/tag\/sport-marketing\/\">Sport Marketing<\/a>, <a href=\"https:\/\/blog.zhaw.ch\/marketingmanagement\/tag\/universitaet-bern\/\">Universit\u00e4t Bern<\/a>, <a href=\"https:\/\/blog.zhaw.ch\/marketingmanagement\/tag\/volleyball\/\">Volleyball<\/a><br><\/div>","protected":false},"excerpt":{"rendered":"<p>Zwischen dem 5. und 8. September 2017 fand in Bern die 25. EASM (European Association for Sport Management) Conference statt. Die Konferenz, die im diesen Jahr in der Schweiz zu Gast war, von der Universit\u00e4t Bern organisiert wurde und \u201eChallenges and Developments of Sport Organisations\u201c zum Thema hatte, war ein grosser Erfolg \u2013 auch f\u00fcr [&hellip;]<\/p>\n","protected":false},"author":312,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[1,852],"tags":[1883,1875,1879,1880,1872,1882,1873,1878,1877,1881,1886,203,1884,246,255,1874,531,1887,841,1876,1885],"features":[],"class_list":["post-9282","post","type-post","status-publish","format-standard","hentry","category-allgemein","category-sport-marketing","tag-basketball","tag-bern","tag-challenges-and-developments-of-sport-organisations","tag-dissertation","tag-easm","tag-eishockey","tag-european-association-for-sport-management","tag-fan-aggression","tag-fan-engagement","tag-fan-engagement-value-in-team-sport-service-dominant-logic-informed-dimensions","tag-fanmanagement","tag-fussball","tag-handball","tag-imm","tag-institut-fur-marketing-management","tag-marcel-huettermann","tag-sport","tag-sport-management","tag-sport-marketing","tag-universitaet-bern","tag-volleyball"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Institut f\u00fcr Marketing Management auf der EASM (European Association for Sport Management) Conference 2017 - Marketing Management-Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.zhaw.ch\/marketingmanagement\/institut-fuer-marketing-management-auf-der-easm-european-association-for-sport-management-conference-2017\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Institut f\u00fcr Marketing Management auf der EASM (European Association for Sport Management) Conference 2017\" \/>\n<meta property=\"og:description\" content=\"Zwischen dem 5. und 8. 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