{"id":8664,"date":"2016-10-03T09:47:09","date_gmt":"2016-10-03T07:47:09","guid":{"rendered":"https:\/\/blog.zhaw.ch\/marketingmanagement\/?p=8664"},"modified":"2016-10-25T10:51:40","modified_gmt":"2016-10-25T08:51:40","slug":"imm-auf-der-easm-european-association-for-sport-management-conference-2016","status":"publish","type":"post","link":"https:\/\/blog.zhaw.ch\/marketingmanagement\/imm-auf-der-easm-european-association-for-sport-management-conference-2016\/","title":{"rendered":"IMM auf der EASM (European Association for Sport Management) Conference 2016"},"content":{"rendered":"

Zwischen dem 7. und 10. September 2016 fand in Warschau die 24. EASM (European Association for Sport Management) Conference statt. Die Konferenz, die von der Vistula-Universit\u00e4t organisiert wurde und dieses Jahr „Memories and identities in sport management in Europe“ zum Thema hatte, war ein grosser Erfolg – auch f\u00fcr die ZHAW und das Insitut f\u00fcr Marketing Management.<\/p>\n

\"huet_biss\"<\/a><\/p>\n

Patrick Bissig und Marcel H\u00fcttermann pr\u00e4sentierten das Paper „Brand Analysis in Sports using Repertory Grid Technique: Grasshoppers Club Z\u00fcrich as a Case Study<\/strong>„, welches aus einer Masterarbeit und einem Forschungsprojekt mit dem Schweizer Rekordmeister zustande gekommen ist. Die Erkenntnisse wurden rege diskutiert und fanden grossen Anklang.<\/p>\n

Daneben konnten viele spannende Vortr\u00e4ge geh\u00f6rt und diskutiert, Kontakte gepflegt sowie neue gekn\u00fcpft und die ZHAW auf dem Feld des Sport Marketing erneut gut positioniert werden. Schwerpunktthemen waren dieses Jahr die Service-Dominant-Logic im Sport, dem immer heiss diskutierten Feld Governence im Sport und dem Beziehungsmanagement mit den Fans zu.<\/p>\n

\"praesentation-breuer\"<\/a><\/p>\n

Die ca. 400 Teilnehmer wurden durch eine gut organisierte Konferenz geleitet und genossen polnische Gastfreundschaft w\u00e4hrend der gesamten Konferenztage. Die Stadt Warschau faszinierte die Teilnehmenden, das Gala-Dinner im PGE Stadion (dem Polnischen Nationalstadion), die Social-Networking-Veranstaltungen u.a. im Polnischen Olympiazentrum, zusammen mit der gesamten Atmosph\u00e4re auf der EASM, war etwas, woran sich alle Teilnehmer gerne zur\u00fcck erinnern werden.<\/p>\n

\"pge\"<\/a><\/p>\n

 <\/p>\n

Schlagw\u00f6rter: Behavioral Branding<\/a>, Brand Analysis<\/a>, Sport Marketing<\/a>
<\/div>","protected":false},"excerpt":{"rendered":"

Zwischen dem 7. und 10. September 2016 fand in Warschau die 24. EASM (European Association for Sport Management) Conference statt. Die Konferenz, die von der Vistula-Universit\u00e4t organisiert wurde und dieses Jahr „Memories and identities in sport management in Europe“ zum Thema hatte, war ein grosser Erfolg – auch f\u00fcr die ZHAW und das Insitut f\u00fcr […]<\/p>\n","protected":false},"author":131,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[1,4,6,8,852],"tags":[927,978,841],"features":[],"class_list":["post-8664","post","type-post","status-publish","format-standard","hentry","category-allgemein","category-crm","category-forschung-entwicklung","category-marketing-management","category-sport-marketing","tag-behavioral-branding","tag-brand-analysis","tag-sport-marketing"],"yoast_head":"\nIMM auf der EASM (European Association for Sport Management) Conference 2016 - Marketing Management-Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.zhaw.ch\/marketingmanagement\/imm-auf-der-easm-european-association-for-sport-management-conference-2016\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"IMM auf der EASM (European Association for Sport Management) Conference 2016\" \/>\n<meta property=\"og:description\" content=\"Zwischen dem 7. und 10. 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