{"id":8639,"date":"2016-09-21T08:45:31","date_gmt":"2016-09-21T06:45:31","guid":{"rendered":"https:\/\/blog.zhaw.ch\/marketingmanagement\/?p=8639"},"modified":"2016-09-21T09:12:26","modified_gmt":"2016-09-21T07:12:26","slug":"das-swiss-crm-forum-2016","status":"publish","type":"post","link":"https:\/\/blog.zhaw.ch\/marketingmanagement\/das-swiss-crm-forum-2016\/","title":{"rendered":"Swiss CRM Forum 2016 &#8211; Ver\u00f6ffentlichung der Swiss Marketing Leadership Studie 2016"},"content":{"rendered":"<p><span style=\"color: #000000\">Das<\/span> <strong><a href=\"http:\/\/www.swisscrm.ch\/default.shtml\"><u>Swiss CRM Forum, die Marketing Leadership Konferenz<\/u><\/a><\/strong>, <span style=\"color: #000000\">brachte\u00a0am 8. September mehr als 500 F\u00fchrungskr\u00e4fte und Trendsetter in den Bereichen Marketing, Product Management und CRM im Z\u00fcrcher Kongresshaus zusammen. Nebst spannenden Key-Notes, Best Practice Cases und Workshops konnten sich die Teilnehmenden auch an den Infost\u00e4nden einiger Anbieter von L\u00f6sungen und Beratern, wie am Stand des <a style=\"color: #000000\" href=\"https:\/\/www.zhaw.ch\/de\/sml\/institute-zentren\/imm\/\" target=\"_blank\">IMMs<\/a>, \u00fcber die neuesten Trends in den jeweiligen Bereichen informieren.<\/span><\/p>\n<p><a href=\"https:\/\/blog.zhaw.ch\/marketingmanagement\/files\/2016\/09\/CRM2016_1398.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-8659\" src=\"https:\/\/blog.zhaw.ch\/marketingmanagement\/files\/2016\/09\/CRM2016_1398-300x201.jpg\" alt=\"crm2016_1398\" width=\"300\" height=\"201\" \/><\/a><\/p>\n<p><span style=\"color: #000000\">Ein H\u00f6hepunkt des Forums war die Vergabe der Customer Excellence\u00a0und Marketing Leadership Awards. Institutsleiter Prof. Dr. Brian R\u00fceger durfte als Pr\u00e4sident der Jury den <strong>\u00abCust\u00ado\u00admer Excel\u00adlence Award 2016\u00bb<\/strong> an die <strong>SBB<\/strong> ver\u00adlei\u00adhen. Das Gewin\u00adner\u00adpro\u00adjekt tr\u00e4gt den Titel: \u00abKun\u00adden\u00adbe\u00adgeis\u00adte\u00adrung durch Handlungsspiel\u00adraum am Touch\u00adpoint <strong>Rail\u00adClean<\/strong>\u00bb und \u00fcber\u00adzeugt durch eine vor\u00adbild\u00adli\u00adchen Kun\u00adden\u00adori\u00aden\u00adtie\u00adrung an der Peri\u00adphe\u00adrie des Gross\u00adun\u00adter\u00adneh\u00admens.<\/span><\/p>\n<p><a href=\"https:\/\/blog.zhaw.ch\/marketingmanagement\/files\/2016\/09\/Customer_Excellence_Award_2016_Gewinner_SBB-930x500.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-8660\" src=\"https:\/\/blog.zhaw.ch\/marketingmanagement\/files\/2016\/09\/Customer_Excellence_Award_2016_Gewinner_SBB-930x500-300x161.jpg\" alt=\"customer_excellence_award_2016_gewinner_sbb-930x500\" width=\"300\" height=\"161\" \/><\/a><\/p>\n<p><span style=\"color: #000000\">Den <strong>\u00abMar\u00adke\u00adting Lea\u00addership Award 2016\u00bb<\/strong> erhielt <strong>ebeam Tech\u00adno\u00adlo\u00adgies, eine Brand der COMET Group<\/strong>.\u00a0Das\u00a0Unter\u00adneh\u00admen ver\u00adf\u00fcgt \u00fcber eine\u00a0bahn\u00adbre\u00adchen\u00adden neuen Tech\u00adno\u00adlo\u00adgie, wel\u00adche Unter\u00adneh\u00admen im Fer\u00adti\u00adgungs\u00adpro\u00adzess hilft, keine oder weni\u00adger Che\u00admie ein\u00adzu\u00adset\u00adzen, Ener\u00adgie zu spa\u00adren und effi\u00adzi\u00aden\u00adter zu wer\u00adden. Unter\u00adneh\u00admen wie z.B. Tetra Pak set\u00adzen auf ebeam im Pro\u00adduk\u00adti\u00adons\u00adpro\u00adzess. Die Anwen\u00addungs\u00adfel\u00adder sind glo\u00adbal und betref\u00adfen zahl\u00adrei\u00adche unter\u00adschied\u00adlichste Bran\u00adchen.<\/span><\/p>\n<p><a href=\"https:\/\/blog.zhaw.ch\/marketingmanagement\/files\/2016\/09\/Marketing_Leadership_Award_2016_Gewinner_ebeam_Technologies-930x500.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-8661\" src=\"https:\/\/blog.zhaw.ch\/marketingmanagement\/files\/2016\/09\/Marketing_Leadership_Award_2016_Gewinner_ebeam_Technologies-930x500-300x161.jpg\" alt=\"marketing_leadership_award_2016_gewinner_ebeam_technologies-930x500\" width=\"300\" height=\"161\" \/><\/a><\/p>\n<p><span style=\"color: #000000\">Ein weiteres Highlight war die exklusive Pr\u00e4sentation und Launch der <strong>Swiss Marketing Leadership Studie 2016<\/strong>\u00a0auf dem Swiss CRM Forum. Dieses Jahr konnte sie bereits zum zweiten Mal erfolgreich durchgef\u00fchrt werden. Das Institut f\u00fcr Marketing Management hat dazu 2660\u00a0mittlere und grosse Unternehmen zuf\u00e4llig ausgew\u00e4hlt, von denen 646 an der Umfrage teilgenommen haben. Die Studie hat sich mit dem hochaktuellen Trendthema der digitalen Transformation im Marketing befasst. Die Befragung bei Inhabern, Gesch\u00e4ftsf\u00fchrern, Marketing-, CRM- oder Produktmanagement-Verantwortlichen hat ergeben, dass Schweizer Unternehmen verstanden haben, dass die digitale Transformation das Marketing grundlegend ver\u00e4ndern wird. Lesen Sie mehr zu diesem Thema in der Studie:<\/span><\/p>\n<p><a href=\"https:\/\/blog.zhaw.ch\/marketingmanagement\/files\/2016\/09\/SMLS.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-8662\" src=\"https:\/\/blog.zhaw.ch\/marketingmanagement\/files\/2016\/09\/SMLS-213x300.jpg\" alt=\"smls\" width=\"213\" height=\"300\" \/><\/a><\/p>\n<p><span style=\"font-family: 'Arial','sans-serif'\"><u><span style=\"color: #0000ff;font-size: medium\"><a href=\"https:\/\/www.zhaw.ch\/de\/sml\/ueber-uns\/publikationen\/studien\/bestellformular-studien-imm\/?tx_powermail_pi1%5Bfield%5D%5Bstudie%5D=Swiss%20Marketing%20Leadership%20Studie%202016\" target=\"_blank\">Studie downloaden<\/a><\/span><\/u><\/span><\/p>\n<p><span style=\"font-family: 'Arial','sans-serif'\"><span style=\"color: #000000;font-size: medium\">Haben Sie Fragen zur Studie? Dann k\u00f6nnen Sie sich an Marcel H\u00fcttermann unter 058 934 76 98 oder per E-Mail an: <\/span><\/span><a href=\"mailto:marcel.huettermann@zhaw.ch\"><span style=\"font-family: 'Arial','sans-serif'\"><u><span style=\"color: #0000ff;font-size: medium\">marcel.huettermann@zhaw.ch<\/span><\/u><\/span><\/a><span style=\"font-family: Arial, sans-serif;color: #000000\"><span style=\"font-size: medium\"> wenden.<\/span><\/span><\/p>\n<div class=\"pt-sm\">Schlagw\u00f6rter: <a href=\"https:\/\/blog.zhaw.ch\/marketingmanagement\/tag\/crm-2\/\">CRM<\/a>, <a href=\"https:\/\/blog.zhaw.ch\/marketingmanagement\/tag\/digitale-transformation\/\">Digitale Transformation<\/a>, <a href=\"https:\/\/blog.zhaw.ch\/marketingmanagement\/tag\/marketing-leadership\/\">Marketing Leadership<\/a>, <a href=\"https:\/\/blog.zhaw.ch\/marketingmanagement\/tag\/product-management\/\">Product Management<\/a>, <a href=\"https:\/\/blog.zhaw.ch\/marketingmanagement\/tag\/swiss-crm-forum-2016\/\">Swiss CRM Forum 2016<\/a>, <a href=\"https:\/\/blog.zhaw.ch\/marketingmanagement\/tag\/swiss-marketing-leadership-studie\/\">Swiss Marketing Leadership Studie<\/a><br><\/div>","protected":false},"excerpt":{"rendered":"<p>Das Swiss CRM Forum, die Marketing Leadership Konferenz, brachte\u00a0am 8. September mehr als 500 F\u00fchrungskr\u00e4fte und Trendsetter in den Bereichen Marketing, Product Management und CRM im Z\u00fcrcher Kongresshaus zusammen. Nebst spannenden Key-Notes, Best Practice Cases und Workshops konnten sich die Teilnehmenden auch an den Infost\u00e4nden einiger Anbieter von L\u00f6sungen und Beratern, wie am Stand des [&hellip;]<\/p>\n","protected":false},"author":131,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[1,4,6,8,10],"tags":[120,977,976,441,975,837],"features":[],"class_list":["post-8639","post","type-post","status-publish","format-standard","hentry","category-allgemein","category-crm","category-forschung-entwicklung","category-marketing-management","category-smart-product-management","tag-crm-2","tag-digitale-transformation","tag-marketing-leadership","tag-product-management","tag-swiss-crm-forum-2016","tag-swiss-marketing-leadership-studie"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Swiss CRM Forum 2016 - Ver\u00f6ffentlichung der Swiss Marketing Leadership Studie 2016 - Marketing Management-Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.zhaw.ch\/marketingmanagement\/das-swiss-crm-forum-2016\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Swiss CRM Forum 2016 - Ver\u00f6ffentlichung der Swiss Marketing Leadership Studie 2016\" \/>\n<meta property=\"og:description\" content=\"Das Swiss CRM Forum, die Marketing Leadership Konferenz, brachte\u00a0am 8. 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