{"id":8481,"date":"2016-05-24T13:45:29","date_gmt":"2016-05-24T11:45:29","guid":{"rendered":"https:\/\/blog.zhaw.ch\/marketingmanagement\/?p=8481"},"modified":"2019-03-20T14:56:43","modified_gmt":"2019-03-20T12:56:43","slug":"8481-2","status":"publish","type":"post","link":"https:\/\/blog.zhaw.ch\/marketingmanagement\/8481-2\/","title":{"rendered":"Neuer CAS Health Care Marketing"},"content":{"rendered":"<p>Das <a href=\"https:\/\/www.zhaw.ch\/de\/sml\/institute-zentren\/imm\/\">Institut f\u00fcr Marketing Management<\/a> und das <a href=\"https:\/\/www.zhaw.ch\/de\/sml\/institute-zentren\/wig\/\">Winterthurer Institut f\u00fcr Gesundheits\u00f6konomie<\/a> der <a href=\"https:\/\/www.zhaw.ch\/de\/sml\/\">School of Management and Law<\/a>, ZHAW, f\u00fchren regelm\u00e4ssig gemeinsame Forschungsprojekte z.B. in den Bereichen Kundenzufriedenheitsmessung in Spit\u00e4lern, Social Media Marketing im Gesundheitswesen oder im Zuweisermarketing durch. Dies zeigt die Aktualit\u00e4t und Relevanz der Schnittmenge des Gesundheitswesens und des Marketing.<\/p>\n<p><a href=\"https:\/\/weiterbildung.zhaw.ch\/de\/school-of-management-and-law\/programm\/cas-health-care-marketing.html\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"296\" class=\"size-medium wp-image-8490 aligncenter\" alt=\"01_CAS_Health Care Marketing-1\" src=\"https:\/\/blog.zhaw.ch\/marketingmanagement\/files\/2016\/05\/01_CAS_Health-Care-Marketing-1-300x296.png\"><\/a><\/p>\n<p>Der CAS Health Care Marketing ist der erste Zertifikatslehrgang in der Schweiz, welcher Marketing und Kommunikations-Kompetenzen gezielt f\u00fcr den Gesundheitsmarkt vermittelt. Der Lehrgang ber\u00fccksichtigt, dass die Akteure und Strukturen sehr komplex sind, der Markt stark reguliert wird und er auf Kundenseite viele Eigenheiten aufweist.<\/p>\n<p>Zur Gesundheitsbranche z\u00e4hlen Unternehmen aus den drei Bereichen Vorsorge, Heilung\/Medizin und Pflege: Krankenh\u00e4user, Rehabilitationskliniken, Pflegeheime und Pflegedienste, Pharma \/ Apotheken \/ Drogerien, Krankenkassen, Nahrungsmittel-(Erg\u00e4nzungs-) Hersteller, Sportartikelhersteller, Wellness-Einrichtungen, Fitness-Studio, alternative Medizin, TCM, etc.<\/p>\n<p>Der&nbsp;CAS Health Care Marketing&nbsp;richtet sich an zwei Zielgruppen:<\/p>\n<ul>\n<li>Fachspezialisten aus Gesundheitsberufen, welche in die Leitung oder ins Marketing wechseln m\u00f6chten<\/li>\n<li>Marketing- und\/oder Kommunikations-Spezialisten, die in der Gesundheitsbranche arbeiten bzw. die in die Gesundheitsbranche wechseln m\u00f6chten<\/li>\n<\/ul>\n<p>Ziel der Weiterbildung ist das Vermitteln von branchenspezifischen Marketing-Kenntnissen<br \/>\nund -Kompetenzen, welche ganz gezielt auf den Gesundheitsmarkt ausgerichtet sind. Die Teilnehmenden kennen am Ende des Lehrgangs die wichtigsten Marktakteure, deren Rollen und Interessen. Sie verstehen die Eigenheiten von Marketing und Kommunikation im Gesundheitsmarkt und k\u00f6nnen mit diesem Wissen praktische Probleme l\u00f6sen.<\/p>\n<p>Durch die breite Definition des Gesundheitsmarkts, die vielf\u00e4ltigen beruflichen Hintergr\u00fcnde der Teilnehmerinnen und Teilnehmer werden Wissenstransfers sowie Perspektivenwechsel gef\u00f6rdert, was insbesondere im stark vernetzten Gesundheitsmarkt wichtig ist.<\/p>\n<p>Das n\u00e4chste Startdatum ist am 03.03.2017.<\/p>\n<p>Interessierte k\u00f6nnen sich gerne bei der Programm Managerin <a href=\"https:\/\/www.zhaw.ch\/en\/about-us\/person\/kavc\/\">Senem Kavci<\/a> melden unter <a href=\"mailto:senem.kavci@zhaw.ch\">senem.kavci@zhaw.ch<\/a> oder unter +41 58 934 7605.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Das Institut f\u00fcr Marketing Management und das Winterthurer Institut f\u00fcr Gesundheits\u00f6konomie der School of Management and Law, ZHAW, f\u00fchren regelm\u00e4ssig gemeinsame Forschungsprojekte z.B. in den Bereichen Kundenzufriedenheitsmessung in Spit\u00e4lern, Social Media Marketing im Gesundheitswesen oder im Zuweisermarketing durch. Dies zeigt die Aktualit\u00e4t und Relevanz der Schnittmenge des Gesundheitswesens und des Marketing. Der CAS Health Care [&hellip;]<\/p>\n","protected":false},"author":176,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[1],"tags":[],"features":[],"class_list":["post-8481","post","type-post","status-publish","format-standard","hentry","category-allgemein"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Neuer CAS Health Care Marketing - Marketing Management-Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.zhaw.ch\/marketingmanagement\/8481-2\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Neuer CAS Health Care Marketing\" \/>\n<meta property=\"og:description\" content=\"Das Institut f\u00fcr Marketing Management und das Winterthurer Institut f\u00fcr Gesundheits\u00f6konomie der School of Management and Law, ZHAW, f\u00fchren regelm\u00e4ssig gemeinsame Forschungsprojekte z.B. in den Bereichen Kundenzufriedenheitsmessung in Spit\u00e4lern, Social Media Marketing im Gesundheitswesen oder im Zuweisermarketing durch. 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