{"id":8164,"date":"2015-09-18T13:15:05","date_gmt":"2015-09-18T11:15:05","guid":{"rendered":"http:\/\/blog.zhaw.ch\/marketingmanagement\/?p=8164"},"modified":"2015-10-08T10:26:30","modified_gmt":"2015-10-08T08:26:30","slug":"swiss-crm-forum-2015","status":"publish","type":"post","link":"https:\/\/blog.zhaw.ch\/marketingmanagement\/swiss-crm-forum-2015\/","title":{"rendered":"Swiss CRM Forum 2015"},"content":{"rendered":"<p>Das <a href=\"http:\/\/www.swisscrm.ch\/default.shtml\"><u>Swiss CRM Forum, die Marketing Leadership Konferenz<\/u><\/a>, vereinigte am vergangen Dienstag mehr als 500 F\u00fchrungskr\u00e4fte in den Bereichen Marketing, Product Management und CRM im Z\u00fcrcher Kongresshaus. Nebst spannenden Key-Notes, Best Practice Cases und Workshops konnten sich die Teilnehmenden auch an den Infost\u00e4nden einiger Anbieter von L\u00f6sungen und Beratern, wie am Stand des IMMs, \u00fcber die neuesten Trends in den jeweiligen Bereichen informieren.<\/p>\n<figure id=\"attachment_8168\" aria-describedby=\"caption-attachment-8168\" style=\"width: 1365px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/blog.zhaw.ch\/marketingmanagement\/files\/2015\/09\/editorial_swiss_crm_2015_150915_08_44_47_1509.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-8168 size-full\" src=\"http:\/\/blog.zhaw.ch\/marketingmanagement\/files\/2015\/09\/editorial_swiss_crm_2015_150915_08_44_47_1509.jpg\" alt=\"Swiss CRM Forum 2015 - Marketing Leadership Konferenz\" width=\"1365\" height=\"2048\" \/><\/a><figcaption id=\"caption-attachment-8168\" class=\"wp-caption-text\">Panorama-Saal des Z\u00fcrcher Kongresshauses<\/figcaption><\/figure>\n<p>Ein H\u00f6hepunkt des Forums war die Vergabe der Swiss CRM und Swiss Marketing Leadership Awards. Institutsleiter Brian R\u00fceger durfte als Pr\u00e4sident der Jury den Marketing Leadership Award \u00fcbergeben. Die Auszeichnung ging dieses Jahr an das Unternehmen CAMAG aus Muttenz. Die 1958 gegr\u00fcndete Schweizer Firma ist Spezialistin f\u00fcr D\u00fcnnschicht Chromatographie. Es gelang ihr trotz Frankenschock eindrucksvoll Kundenbeziehungen erfolgreich zu pflegen und seine Weltmarktf\u00fchrerschaft zu behaupten.<\/p>\n<figure id=\"attachment_8167\" aria-describedby=\"caption-attachment-8167\" style=\"width: 2048px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/blog.zhaw.ch\/marketingmanagement\/files\/2015\/09\/editorial_swiss_crm_2015_150915_15_03_16_3825.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-8167 size-full\" src=\"http:\/\/blog.zhaw.ch\/marketingmanagement\/files\/2015\/09\/editorial_swiss_crm_2015_150915_15_03_16_3825.jpg\" alt=\"(v.l.n.r.: Stephan Isenschmid (Gesch\u00e4ftsf\u00fchrer Swiss CRM Forum), Bernhard Egger (Gewinner Swiss CRM Award, Gesch\u00e4ftsf\u00fchrer Schweiz und \u00d6sterreich Walbusch), Dr. Markus Wyss (CEO, Head Sales &amp; Marketing CAMAG) und Dr. Brian R\u00fceger (Leiter des Instituts f\u00fcr Marketing Management))\" width=\"2048\" height=\"1365\" \/><\/a><figcaption id=\"caption-attachment-8167\" class=\"wp-caption-text\">v.l.n.r.: Stephan Isenschmid (Gesch\u00e4ftsf\u00fchrer Swiss CRM Forum), Bernhard Egger (Gewinner Swiss CRM Award, Gesch\u00e4ftsf\u00fchrer Schweiz und \u00d6sterreich Walbusch), Dr. Markus Wyss (CEO, Head Sales &amp; Marketing CAMAG) und Dr. Brian R\u00fceger (Leiter des Instituts f\u00fcr Marketing Management)<\/figcaption><\/figure>\n<p>Ein weiteres Highlight war die exklusive Pr\u00e4sentation der <a href=\"https:\/\/www.zhaw.ch\/de\/sml\/ueber-uns\/news-und-medien\/newsdetail\/news-single\/swiss-marketing-leadership-studie-2015-status-quo-und-trends\/?tx_news_pi1%5bcontroller%5d=News&amp;tx_news_pi1%5baction%5d=detail&amp;cHash=07e6a3165c67825af4d8e5f813b74478\"><u>Swiss Marketing Leadership Studie 2015<\/u><\/a> auf dem Swiss CRM Forum. Die Studie ist eine Fusion der beiden bew\u00e4hrten Studienformate \u00abSwiss CRM\u00bb und \u00abSwiss Product Management\u00bb. Das Institut f\u00fcr Marketing Management der SML hat dazu 2910 mittlere und grosse Unternehmen zuf\u00e4llig ausgew\u00e4hlt, von denen 525 den Fragebogen ausgef\u00fcllt haben. Die Befragung bei Inhabern, Gesch\u00e4ftsf\u00fchrern, Marketing-, CRM- oder Produktmarketing-Verantwortlichen hat ergeben, dass der Stellenwert des Marketings einen massgeblichen Einfluss auf die Performance von Unternehmen hat. So geben bspw. 41 Prozent der Top-Performer dem Marketing eine strategische Gewichtung innerhalb des Unternehmens. Insofern war der Untertitel des Forums \u201eDie Marketing Leadership Konferenz\u201c mehr als passend gew\u00e4hlt.<\/p>\n<p><a href=\"https:\/\/www.zhaw.ch\/storage\/sml\/institute-zentren\/imm\/studien\/Studie-Swiss-Marketing-Leadership-2015.pdf\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-8169 size-medium\" src=\"http:\/\/blog.zhaw.ch\/marketingmanagement\/files\/2015\/09\/SMLS2015-212x300.jpg\" alt=\"SMLS2015\" width=\"212\" height=\"300\" \/><\/a><\/p>\n<p><a href=\"https:\/\/www.zhaw.ch\/storage\/sml\/institute-zentren\/imm\/studien\/Studie-Swiss-Marketing-Leadership-2015.pdf\" target=\"_blank\"><span style=\"font-family: 'Arial','sans-serif'\"><u><span style=\"color: #0000ff;font-size: medium\">Studie downloaden<\/span><\/u><\/span><\/a><\/p>\n<p><span style=\"font-family: 'Arial','sans-serif'\"><span style=\"color: #000000;font-size: medium\">Haben Sie Fragen zur Studie? Dann k\u00f6nnen Sie sich an Marcel H\u00fcttermann unter 058 934 76 98 oder per E-Mail an: <\/span><\/span><a href=\"mailto:marcel.huettermann@zhaw.ch\"><span style=\"font-family: 'Arial','sans-serif'\"><u><span style=\"color: #0000ff;font-size: medium\">marcel.huettermann@zhaw.ch<\/span><\/u><\/span><\/a><span style=\"font-family: 'Arial','sans-serif'\"><span style=\"color: #000000;font-size: medium\"> wenden<\/span><\/span><\/p>\n<p>&nbsp;<\/p>\n<div class=\"pt-sm\">Schlagw\u00f6rter: <a href=\"https:\/\/blog.zhaw.ch\/marketingmanagement\/tag\/crm-2\/\">CRM<\/a>, <a href=\"https:\/\/blog.zhaw.ch\/marketingmanagement\/tag\/marketing-management\/\">Marketing Management<\/a>, <a href=\"https:\/\/blog.zhaw.ch\/marketingmanagement\/tag\/newsletter\/\">Newsletter<\/a>, <a href=\"https:\/\/blog.zhaw.ch\/marketingmanagement\/tag\/newsletter-32015\/\">Newsletter 3\/2015<\/a>, <a href=\"https:\/\/blog.zhaw.ch\/marketingmanagement\/tag\/product-management\/\">Product Management<\/a>, <a href=\"https:\/\/blog.zhaw.ch\/marketingmanagement\/tag\/swiss-crm-forum\/\">Swiss CRM Forum<\/a>, <a href=\"https:\/\/blog.zhaw.ch\/marketingmanagement\/tag\/swiss-marketing-leadership-studie\/\">Swiss Marketing Leadership Studie<\/a><br><\/div>","protected":false},"excerpt":{"rendered":"<p>Das Swiss CRM Forum, die Marketing Leadership Konferenz, vereinigte am vergangen Dienstag mehr als 500 F\u00fchrungskr\u00e4fte in den Bereichen Marketing, Product Management und CRM im Z\u00fcrcher Kongresshaus. Nebst spannenden Key-Notes, Best Practice Cases und Workshops konnten sich die Teilnehmenden auch an den Infost\u00e4nden einiger Anbieter von L\u00f6sungen und Beratern, wie am Stand des IMMs, \u00fcber [&hellip;]<\/p>\n","protected":false},"author":131,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[1,4,8,10],"tags":[120,899,900,921,441,570,837],"features":[],"class_list":["post-8164","post","type-post","status-publish","format-standard","hentry","category-allgemein","category-crm","category-marketing-management","category-smart-product-management","tag-crm-2","tag-marketing-management","tag-newsletter","tag-newsletter-32015","tag-product-management","tag-swiss-crm-forum","tag-swiss-marketing-leadership-studie"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Swiss CRM Forum 2015 - Marketing Management-Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.zhaw.ch\/marketingmanagement\/swiss-crm-forum-2015\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Swiss CRM Forum 2015\" \/>\n<meta property=\"og:description\" content=\"Das Swiss CRM Forum, die Marketing Leadership Konferenz, vereinigte am vergangen Dienstag mehr als 500 F\u00fchrungskr\u00e4fte in den Bereichen Marketing, Product Management und CRM im Z\u00fcrcher Kongresshaus. Nebst spannenden Key-Notes, Best Practice Cases und Workshops konnten sich die Teilnehmenden auch an den Infost\u00e4nden einiger Anbieter von L\u00f6sungen und Beratern, wie am Stand des IMMs, \u00fcber [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.zhaw.ch\/marketingmanagement\/swiss-crm-forum-2015\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing Management-Blog\" \/>\n<meta property=\"article:published_time\" content=\"2015-09-18T11:15:05+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2015-10-08T08:26:30+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/blog.zhaw.ch\/marketingmanagement\/files\/2015\/09\/editorial_swiss_crm_2015_150915_08_44_47_1509.jpg\" \/>\n<meta name=\"author\" content=\"Marcel H\u00fcttermann\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"Marcel H\u00fcttermann\" \/>\n\t<meta name=\"twitter:label2\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data2\" content=\"2\u00a0Minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/blog.zhaw.ch\/marketingmanagement\/swiss-crm-forum-2015\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/blog.zhaw.ch\/marketingmanagement\/swiss-crm-forum-2015\/\"},\"author\":{\"name\":\"Marcel H\u00fcttermann\",\"@id\":\"https:\/\/blog.zhaw.ch\/marketingmanagement\/#\/schema\/person\/274a21d36f07d1fa9efe7ba457302520\"},\"headline\":\"Swiss CRM Forum 2015\",\"datePublished\":\"2015-09-18T11:15:05+00:00\",\"dateModified\":\"2015-10-08T08:26:30+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/blog.zhaw.ch\/marketingmanagement\/swiss-crm-forum-2015\/\"},\"wordCount\":347,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/blog.zhaw.ch\/marketingmanagement\/swiss-crm-forum-2015\/#primaryimage\"},\"thumbnailUrl\":\"http:\/\/blog.zhaw.ch\/marketingmanagement\/files\/2015\/09\/editorial_swiss_crm_2015_150915_08_44_47_1509.jpg\",\"keywords\":[\"CRM\",\"Marketing Management\",\"Newsletter\",\"Newsletter 3\/2015\",\"Product Management\",\"Swiss CRM Forum\",\"Swiss Marketing Leadership Studie\"],\"articleSection\":{\"1\":\"Customer Relationship Management\",\"2\":\"Marketing Management\",\"3\":\"Smart Product Management\"},\"inLanguage\":\"de\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/blog.zhaw.ch\/marketingmanagement\/swiss-crm-forum-2015\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/blog.zhaw.ch\/marketingmanagement\/swiss-crm-forum-2015\/\",\"url\":\"https:\/\/blog.zhaw.ch\/marketingmanagement\/swiss-crm-forum-2015\/\",\"name\":\"Swiss CRM Forum 2015 - 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