{"id":7734,"date":"2015-04-09T14:00:02","date_gmt":"2015-04-09T12:00:02","guid":{"rendered":"http:\/\/blog.zhaw.ch\/marketingmanagement\/?p=7734"},"modified":"2015-04-09T16:23:32","modified_gmt":"2015-04-09T14:23:32","slug":"mas-product-management-reloaded","status":"publish","type":"post","link":"https:\/\/blog.zhaw.ch\/marketingmanagement\/mas-product-management-reloaded\/","title":{"rendered":"MAS Product Management Reloaded"},"content":{"rendered":"

Der MAS Product Management<\/a> (MAS PDM), der einzige Product Marketing Masterlehrgang im deutschsprachigem Raum, startet 2015 im neuen Format: Das Studium besteht neu aus\u00a0vier CAS Zertifikatslehrg\u00e4ngen welche die Kernkompetenzen des Product Managements behandeln.<\/p>\n

Der orientiert sich am Lebenszyklus eines Produktes und einer Dienstleistung und deckt alle Phasen von der Potentialanalyse \u00fcber die Entwicklung des Produktes bis hin zum Launch und Lifecycle Management ab.<\/p>\n

Welche Kompetenz brauchen Sie?<\/strong>
\nJeder CAS\u00a0 im MAS Product Management behandelt einen notwendigen Schritt im Produktlebenszyklus. Teilnehmende k\u00f6nnen gezielt ihre Kompetenzen mit dem geeigneten CAS erg\u00e4nzen oder alle\u00a0vier CAS zu einem Masterstudium kombinieren um eine umfassende Ausbildung in Product Management zu absolvieren.<\/p>\n

\"Der
\n<\/a><\/p>\n

Der MAS PDM bietet hohe Flexibilit\u00e4t.<\/strong> Jeder CAS kann einzeln besucht und abgeschlossen werden. Durch den modularen Aufbau wird Teilnehmenden, die bereits einzelne Zertifikatslehrg\u00e4nge besucht haben, ein sp\u00e4terer Einstieg in den Masterlehrgang erm\u00f6glicht. Jedes der vier CAS-Diplome kann f\u00fcr den MAS in Product Management angerechnet werden.<\/p>\n

Die vier Zertifikatslehrg\u00e4nge werden berufsbegleitend<\/strong> angeboten. Sie dauern in der Regel vier Monate und werden mit einem Certificate of Advanced Studies (CAS) abgeschlossen. Um den MAS PDM\u00a0zu absolvieren, m\u00fcssen alle vier CAS Lehrg\u00e4nge erfolgreich abgeschlossen und eine Masterarbeit geschrieben werden. Insgesamt haben die Teilnehmenden daf\u00fcr zwei bis vier Jahre Zeit.<\/p>\n

Der MAS PDM vermittelt praxisorientierte Inhalte<\/strong> aus den Bereichen B2B und B2C. Das \u00fcbergeordnete Ziel des Masterlehrganges besteht darin, den Teilnehmenden den sicheren Umgang mit wissenschaftlich fundierten und gleichzeitig praxiserprobten Instrumenten, Methoden, Modellen und Denkweisen des Product Managements nahe zu bringen. Die Studierende erwerben sowohl die fachlichen Grundlagen als auch die n\u00f6tigen Schnittstellen- und Managementkompetenzen, um ein attraktives Leistungsportfolio nachhaltig auf dem Markt zu etablieren, in allen Phasen des Lebenszyklus effektiv zu steuern und dessen Performance zu messen.<\/p>\n

\"TabellePDM\"
\n<\/a><\/p>\n

Der MAS PDM vernetzt.<\/strong>\u00a0 Im Austausch mit bis zu hundert anderen Marketingfachleuten und \u00fcber vierzig Dozierenden erweitern die Teilnehmenden ihren Horizont und schaffen sich neue Netzwerke. Sie erhalten Zugang zu Forschungskooperationen, Projekten mit Studierenden, Veranstaltungen und aktuellen Marketingstudien.<\/p>\n

Bei Fragen zum\u00a0MAS Product Management <\/a>oder zu den einzelnen CAS Zertifikatslehrg\u00e4ngen<\/a> k\u00f6nnen Sie sich gerne an Helen Vogt<\/a>, helen.vogt@zhaw.ch<\/span><\/a>, Programm Managerin, oder an Rainer Fuchs<\/a>, rainer.fuchs@zhaw.ch<\/span><\/a>, Studienleiter, wenden. Mehr \u00fcber die neuen Zertifikatslehrg\u00e4nge berichten wir Ihnen auch gerne an unseren\u00a0 Info-Ap\u00e9ros<\/a>.<\/p>\n

 <\/p>\n

 <\/p>\n

Schlagw\u00f6rter: Go-to-Market<\/a>, Pricing<\/a>, Product Lifecycle Management<\/a>, Product Management<\/a>, Product Marketing<\/a>, Vermarktung<\/a>
<\/div>","protected":false},"excerpt":{"rendered":"

Der MAS Product Management (MAS PDM), der einzige Product Marketing Masterlehrgang im deutschsprachigem Raum, startet 2015 im neuen Format: Das Studium besteht neu aus\u00a0vier CAS Zertifikatslehrg\u00e4ngen welche die Kernkompetenzen des Product Managements behandeln. Der orientiert sich am Lebenszyklus eines Produktes und einer Dienstleistung und deckt alle Phasen von der Potentialanalyse \u00fcber die Entwicklung des Produktes […]<\/p>\n","protected":false},"author":130,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[1,8,13],"tags":[834,817,832,441,831,833],"features":[],"class_list":["post-7734","post","type-post","status-publish","format-standard","hentry","category-allgemein","category-marketing-management","category-weiterbildung","tag-go-to-market","tag-pricing","tag-product-lifecycle-management","tag-product-management","tag-product-marketing","tag-vermarktung"],"yoast_head":"\nMAS Product Management Reloaded - Marketing Management-Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.zhaw.ch\/marketingmanagement\/mas-product-management-reloaded\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MAS Product Management Reloaded\" \/>\n<meta property=\"og:description\" content=\"Der MAS Product Management (MAS PDM), der einzige Product Marketing Masterlehrgang im deutschsprachigem Raum, startet 2015 im neuen Format: Das Studium besteht neu aus\u00a0vier CAS Zertifikatslehrg\u00e4ngen welche die Kernkompetenzen des Product Managements behandeln. 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