{"id":7511,"date":"2015-02-12T11:38:35","date_gmt":"2015-02-12T09:38:35","guid":{"rendered":"http:\/\/blog.zhaw.ch\/marketingmanagement\/?p=7511"},"modified":"2015-02-12T11:38:35","modified_gmt":"2015-02-12T09:38:35","slug":"andreas-lucco-zum-wandel-im-handel","status":"publish","type":"post","link":"https:\/\/blog.zhaw.ch\/marketingmanagement\/andreas-lucco-zum-wandel-im-handel\/","title":{"rendered":"Andreas Lucco zum Wandel im Handel"},"content":{"rendered":"<p>Die <a href=\"http:\/\/www.tamedia.ch\/de\/pressekontakt\/medienmitteilungen\/2015\/pressrelease\/tamedia_uebernimmt_ricardo_gruppe\/\" target=\"_blank\">\u00dcbernahme von Ricardo durch die Schweizer Mediengruppe Tamedia <\/a>zeigt auf: Der Detailhandel muss umdenken. Schweizer Konsumenten kaufen immer h\u00e4ufiger im Internet ein und Unternehmen sind meist\u00a0gut beraten, einen Online Shop zu betreiben. In der <a href=\"http:\/\/www.srf.ch\/play\/tv\/10vor10\/video\/fokus-herausforderung-online-handel?id=9b16cd6f-e85c-4632-a572-bfc2bf72cd8e\" target=\"_blank\">10vor10 Sendung <\/a>vom Dienstag, 10. Februar 2015, nahm <a href=\"http:\/\/www.zhaw.ch\/fileadmin\/php_includes\/popup\/person-detail.php?kurzz=lucc\" target=\"_blank\">Andreas Lucco<\/a>, Leiter der <a href=\"http:\/\/sml.zhaw.ch\/de\/management\/institute-und-zentren\/imm\/das-institut\/fachstellen\/integrated-communication.html\" target=\"_blank\">Fachstelle Integrated Communication<\/a> zu den Herausforderungen und m\u00f6glichen Konsequenzen f\u00fcr Schweizer Unternehmen Stellung.<\/p>\n<p>Zus\u00e4tzlich diskutiert Andreas Lucco als Experte f\u00fcr digitale Medien zusammen mit Cyrill Hauser, PR-Spezialist bei Jung von Matt\/Limmat, und Moderator Tobias M\u00fcller heute Abend um 21:00 Uhr\u00a0in der <a href=\"http:\/\/www.srf.ch\/sendungen\/einstein\" target=\"_blank\">&#8222;Einstein&#8220;-Spezialsendung<\/a>\u00a0\u00fcber\u00a0<a href=\"https:\/\/www.youtube.com\/\" target=\"_blank\">Youtube <\/a>und wie die Online Plattform unser Leben ver\u00e4ndert hat.<\/p>\n<p>M\u00f6chten auch Sie Ihr Wissen im Bereich Digital Marketing vertiefen? Dann melden Sie sich f\u00fcr den <a href=\"http:\/\/www.weiterbildung.zhaw.ch\/de\/school-of-management-and-law\/programm\/cas-digital-marketing.html\" target=\"_blank\">CAS Digital Marketing <\/a>an. F\u00fcr mehr Information\u00a0steht Ihnen\u00a0Andreas Lucco unter <a href=\"mailto:andreas.lucco@zhaw.ch\" target=\"_blank\">andreas.lucco@zhaw.ch<\/a> gerne zur Verf\u00fcgung.<\/p>\n<div class=\"pt-sm\">Schlagw\u00f6rter: <a href=\"https:\/\/blog.zhaw.ch\/marketingmanagement\/tag\/cas-digital-marketing\/\">CAS Digital Marketing<\/a>, <a href=\"https:\/\/blog.zhaw.ch\/marketingmanagement\/tag\/digital-marketing\/\">Digital Marketing<\/a>, <a href=\"https:\/\/blog.zhaw.ch\/marketingmanagement\/tag\/e-commerce\/\">E-Commerce<\/a>, <a href=\"https:\/\/blog.zhaw.ch\/marketingmanagement\/tag\/youtube\/\">Youtube<\/a><br><\/div>","protected":false},"excerpt":{"rendered":"<p>Die \u00dcbernahme von Ricardo durch die Schweizer Mediengruppe Tamedia zeigt auf: Der Detailhandel muss umdenken. Schweizer Konsumenten kaufen immer h\u00e4ufiger im Internet ein und Unternehmen sind meist\u00a0gut beraten, einen Online Shop zu betreiben. In der 10vor10 Sendung vom Dienstag, 10. Februar 2015, nahm Andreas Lucco, Leiter der Fachstelle Integrated Communication zu den Herausforderungen und m\u00f6glichen [&hellip;]<\/p>\n","protected":false},"author":128,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[1,8],"tags":[98,141,154,668],"features":[],"class_list":["post-7511","post","type-post","status-publish","format-standard","hentry","category-allgemein","category-marketing-management","tag-cas-digital-marketing","tag-digital-marketing","tag-e-commerce","tag-youtube"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Andreas Lucco zum Wandel im Handel - Marketing Management-Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.zhaw.ch\/marketingmanagement\/andreas-lucco-zum-wandel-im-handel\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Andreas Lucco zum Wandel im Handel\" \/>\n<meta property=\"og:description\" content=\"Die \u00dcbernahme von Ricardo durch die Schweizer Mediengruppe Tamedia zeigt auf: Der Detailhandel muss umdenken. 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