{"id":6957,"date":"2014-11-13T11:04:40","date_gmt":"2014-11-13T09:04:40","guid":{"rendered":"http:\/\/blog.zhaw.ch\/marketingmanagement\/?p=6957"},"modified":"2014-11-10T18:07:26","modified_gmt":"2014-11-10T16:07:26","slug":"you-need-a-strategy-if-you-want-to-derive-benefits-from-your-social-media-activities","status":"publish","type":"post","link":"https:\/\/blog.zhaw.ch\/marketingmanagement\/you-need-a-strategy-if-you-want-to-derive-benefits-from-your-social-media-activities\/","title":{"rendered":"\u00abYou need a strategy if you want to derive benefits from your social media activities\u00bb"},"content":{"rendered":"<p>Kamales Lardi, Dozentin in Zertifikatsstudiengang <a title=\"CAS Digital Marketing\" href=\"http:\/\/www.imm.zhaw.ch\/casdigmkt\" target=\"_blank\">CAS Digital Marketing <\/a>und Mitherausgeberin des Buches <a title=\"Social Media Strategy\" href=\"http:\/\/build-your-social-business.eu\" target=\"_blank\">Social Media Strategy <\/a>erl\u00e4utert im folgenden Video unter anderem, weshalb sich Social Media-Aktivit\u00e4ten an Unternehmenszielen orientieren m\u00fcssen, um einen m\u00f6glichst hohen Nutzen aus dem Engagement im Social Web zu ziehen.<\/p>\n<p><iframe loading=\"lazy\" hcb-fetch-image-from=\"http:\/\/vimeo.com\/110230684\" title=\"Social Media Strategy: Video Interview with Kamales Lardi\" src=\"https:\/\/player.vimeo.com\/video\/110230684?dnt=1&amp;app_id=122963\" width=\"640\" height=\"353\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write\"><\/iframe><\/p>\n<p>M\u00f6chten auch Sie Ihr Unternehmen fit f\u00fcr die digitale Zukunft machen? Unser n\u00e4chster CAS Digital Marketing startet am 6. M\u00e4rz 2015. Informieren zum Studiengang erhalten Sie <a href=\"http:\/\/www.imm.zhaw.ch\/casdigmkt\" target=\"_blank\">online <\/a>oder an einem unserer n\u00e4chsten <a href=\"http:\/\/www.imm.zhaw.ch\/info-apero\" target=\"_blank\">Informations-Ap\u00e9ros<\/a>.<\/p>\n<div class=\"pt-sm\">Schlagw\u00f6rter: <a href=\"https:\/\/blog.zhaw.ch\/marketingmanagement\/tag\/casdigmkt\/\">#casdigmkt<\/a>, <a href=\"https:\/\/blog.zhaw.ch\/marketingmanagement\/tag\/cas-digital-marketing\/\">CAS Digital Marketing<\/a>, <a href=\"https:\/\/blog.zhaw.ch\/marketingmanagement\/tag\/digital-marketing\/\">Digital Marketing<\/a>, <a href=\"https:\/\/blog.zhaw.ch\/marketingmanagement\/tag\/kamales-lardi\/\">Kamales Lardi<\/a>, <a href=\"https:\/\/blog.zhaw.ch\/marketingmanagement\/tag\/social-media\/\">Social Media<\/a>, <a href=\"https:\/\/blog.zhaw.ch\/marketingmanagement\/tag\/strategy\/\">Strategy<\/a><br><\/div>","protected":false},"excerpt":{"rendered":"<p>Kamales Lardi, Dozentin in Zertifikatsstudiengang CAS Digital Marketing und Mitherausgeberin des Buches Social Media Strategy erl\u00e4utert im folgenden Video unter anderem, weshalb sich Social Media-Aktivit\u00e4ten an Unternehmenszielen orientieren m\u00fcssen, um einen m\u00f6glichst hohen Nutzen aus dem Engagement im Social Web zu ziehen. M\u00f6chten auch Sie Ihr Unternehmen fit f\u00fcr die digitale Zukunft machen? Unser n\u00e4chster [&hellip;]<\/p>\n","protected":false},"author":109,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[11],"tags":[14,98,141,740,519,551],"features":[],"class_list":["post-6957","post","type-post","status-publish","format-standard","hentry","category-social-media-marketing","tag-casdigmkt","tag-cas-digital-marketing","tag-digital-marketing","tag-kamales-lardi","tag-social-media","tag-strategy"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>\u00abYou need a strategy if you want to derive benefits from your social media activities\u00bb - Marketing Management-Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.zhaw.ch\/marketingmanagement\/you-need-a-strategy-if-you-want-to-derive-benefits-from-your-social-media-activities\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00abYou need a strategy if you want to derive benefits from your social media activities\u00bb\" \/>\n<meta property=\"og:description\" content=\"Kamales Lardi, Dozentin in Zertifikatsstudiengang CAS Digital Marketing und Mitherausgeberin des Buches Social Media Strategy erl\u00e4utert im folgenden Video unter anderem, weshalb sich Social Media-Aktivit\u00e4ten an Unternehmenszielen orientieren m\u00fcssen, um einen m\u00f6glichst hohen Nutzen aus dem Engagement im Social Web zu ziehen. M\u00f6chten auch Sie Ihr Unternehmen fit f\u00fcr die digitale Zukunft machen? Unser n\u00e4chster [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.zhaw.ch\/marketingmanagement\/you-need-a-strategy-if-you-want-to-derive-benefits-from-your-social-media-activities\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing Management-Blog\" \/>\n<meta property=\"article:published_time\" content=\"2014-11-13T09:04:40+00:00\" \/>\n<meta name=\"author\" content=\"Armin Ledergerber\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"Armin Ledergerber\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/blog.zhaw.ch\/marketingmanagement\/you-need-a-strategy-if-you-want-to-derive-benefits-from-your-social-media-activities\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/blog.zhaw.ch\/marketingmanagement\/you-need-a-strategy-if-you-want-to-derive-benefits-from-your-social-media-activities\/\"},\"author\":{\"name\":\"Armin Ledergerber\",\"@id\":\"https:\/\/blog.zhaw.ch\/marketingmanagement\/#\/schema\/person\/0fd2c0fa312179d2d8e8dfdb03daadbd\"},\"headline\":\"\u00abYou need a strategy if you want to derive benefits from your social media activities\u00bb\",\"datePublished\":\"2014-11-13T09:04:40+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/blog.zhaw.ch\/marketingmanagement\/you-need-a-strategy-if-you-want-to-derive-benefits-from-your-social-media-activities\/\"},\"wordCount\":101,\"commentCount\":0,\"keywords\":[\"#casdigmkt\",\"CAS Digital Marketing\",\"Digital Marketing\",\"Kamales Lardi\",\"Social Media\",\"Strategy\"],\"articleSection\":[\"Social Media Marketing\"],\"inLanguage\":\"de\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/blog.zhaw.ch\/marketingmanagement\/you-need-a-strategy-if-you-want-to-derive-benefits-from-your-social-media-activities\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/blog.zhaw.ch\/marketingmanagement\/you-need-a-strategy-if-you-want-to-derive-benefits-from-your-social-media-activities\/\",\"url\":\"https:\/\/blog.zhaw.ch\/marketingmanagement\/you-need-a-strategy-if-you-want-to-derive-benefits-from-your-social-media-activities\/\",\"name\":\"\u00abYou need a strategy if you want to derive benefits from your social media activities\u00bb - Marketing Management-Blog\",\"isPartOf\":{\"@id\":\"https:\/\/blog.zhaw.ch\/marketingmanagement\/#website\"},\"datePublished\":\"2014-11-13T09:04:40+00:00\",\"author\":{\"@id\":\"https:\/\/blog.zhaw.ch\/marketingmanagement\/#\/schema\/person\/0fd2c0fa312179d2d8e8dfdb03daadbd\"},\"breadcrumb\":{\"@id\":\"https:\/\/blog.zhaw.ch\/marketingmanagement\/you-need-a-strategy-if-you-want-to-derive-benefits-from-your-social-media-activities\/#breadcrumb\"},\"inLanguage\":\"de\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/blog.zhaw.ch\/marketingmanagement\/you-need-a-strategy-if-you-want-to-derive-benefits-from-your-social-media-activities\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/blog.zhaw.ch\/marketingmanagement\/you-need-a-strategy-if-you-want-to-derive-benefits-from-your-social-media-activities\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\/\/blog.zhaw.ch\/marketingmanagement\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\u00abYou need a strategy if you want to derive benefits from your social media activities\u00bb\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/blog.zhaw.ch\/marketingmanagement\/#website\",\"url\":\"https:\/\/blog.zhaw.ch\/marketingmanagement\/\",\"name\":\"Marketing Management-Blog\",\"description\":\"Ein Blog der ZHAW Z\u00fcrcher Hochschule f\u00fcr Angewandte Wissenschaften\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/blog.zhaw.ch\/marketingmanagement\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"de\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/blog.zhaw.ch\/marketingmanagement\/#\/schema\/person\/0fd2c0fa312179d2d8e8dfdb03daadbd\",\"name\":\"Armin Ledergerber\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/25e7ac2004837b625e33fcc53607ed1557ea602ca602ec6d5df45086cbf658dd?s=96&d=mm&r=g\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/25e7ac2004837b625e33fcc53607ed1557ea602ca602ec6d5df45086cbf658dd?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/25e7ac2004837b625e33fcc53607ed1557ea602ca602ec6d5df45086cbf658dd?s=96&d=mm&r=g\",\"caption\":\"Armin Ledergerber\"},\"url\":\"https:\/\/blog.zhaw.ch\/marketingmanagement\/author\/leda\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"\u00abYou need a strategy if you want to derive benefits from your social media activities\u00bb - Marketing Management-Blog","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/blog.zhaw.ch\/marketingmanagement\/you-need-a-strategy-if-you-want-to-derive-benefits-from-your-social-media-activities\/","og_locale":"de_DE","og_type":"article","og_title":"\u00abYou need a strategy if you want to derive benefits from your social media activities\u00bb","og_description":"Kamales Lardi, Dozentin in Zertifikatsstudiengang CAS Digital Marketing und Mitherausgeberin des Buches Social Media Strategy erl\u00e4utert im folgenden Video unter anderem, weshalb sich Social Media-Aktivit\u00e4ten an Unternehmenszielen orientieren m\u00fcssen, um einen m\u00f6glichst hohen Nutzen aus dem Engagement im Social Web zu ziehen. M\u00f6chten auch Sie Ihr Unternehmen fit f\u00fcr die digitale Zukunft machen? Unser n\u00e4chster [&hellip;]","og_url":"https:\/\/blog.zhaw.ch\/marketingmanagement\/you-need-a-strategy-if-you-want-to-derive-benefits-from-your-social-media-activities\/","og_site_name":"Marketing Management-Blog","article_published_time":"2014-11-13T09:04:40+00:00","author":"Armin Ledergerber","twitter_card":"summary_large_image","twitter_misc":{"Verfasst von":"Armin Ledergerber"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/blog.zhaw.ch\/marketingmanagement\/you-need-a-strategy-if-you-want-to-derive-benefits-from-your-social-media-activities\/#article","isPartOf":{"@id":"https:\/\/blog.zhaw.ch\/marketingmanagement\/you-need-a-strategy-if-you-want-to-derive-benefits-from-your-social-media-activities\/"},"author":{"name":"Armin Ledergerber","@id":"https:\/\/blog.zhaw.ch\/marketingmanagement\/#\/schema\/person\/0fd2c0fa312179d2d8e8dfdb03daadbd"},"headline":"\u00abYou need a strategy if you want to derive benefits from your social media activities\u00bb","datePublished":"2014-11-13T09:04:40+00:00","mainEntityOfPage":{"@id":"https:\/\/blog.zhaw.ch\/marketingmanagement\/you-need-a-strategy-if-you-want-to-derive-benefits-from-your-social-media-activities\/"},"wordCount":101,"commentCount":0,"keywords":["#casdigmkt","CAS Digital Marketing","Digital Marketing","Kamales Lardi","Social Media","Strategy"],"articleSection":["Social Media Marketing"],"inLanguage":"de","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/blog.zhaw.ch\/marketingmanagement\/you-need-a-strategy-if-you-want-to-derive-benefits-from-your-social-media-activities\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/blog.zhaw.ch\/marketingmanagement\/you-need-a-strategy-if-you-want-to-derive-benefits-from-your-social-media-activities\/","url":"https:\/\/blog.zhaw.ch\/marketingmanagement\/you-need-a-strategy-if-you-want-to-derive-benefits-from-your-social-media-activities\/","name":"\u00abYou need a strategy if you want to derive benefits from your social media activities\u00bb - Marketing Management-Blog","isPartOf":{"@id":"https:\/\/blog.zhaw.ch\/marketingmanagement\/#website"},"datePublished":"2014-11-13T09:04:40+00:00","author":{"@id":"https:\/\/blog.zhaw.ch\/marketingmanagement\/#\/schema\/person\/0fd2c0fa312179d2d8e8dfdb03daadbd"},"breadcrumb":{"@id":"https:\/\/blog.zhaw.ch\/marketingmanagement\/you-need-a-strategy-if-you-want-to-derive-benefits-from-your-social-media-activities\/#breadcrumb"},"inLanguage":"de","potentialAction":[{"@type":"ReadAction","target":["https:\/\/blog.zhaw.ch\/marketingmanagement\/you-need-a-strategy-if-you-want-to-derive-benefits-from-your-social-media-activities\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/blog.zhaw.ch\/marketingmanagement\/you-need-a-strategy-if-you-want-to-derive-benefits-from-your-social-media-activities\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Startseite","item":"https:\/\/blog.zhaw.ch\/marketingmanagement\/"},{"@type":"ListItem","position":2,"name":"\u00abYou need a strategy if you want to derive benefits from your social media activities\u00bb"}]},{"@type":"WebSite","@id":"https:\/\/blog.zhaw.ch\/marketingmanagement\/#website","url":"https:\/\/blog.zhaw.ch\/marketingmanagement\/","name":"Marketing Management-Blog","description":"Ein Blog der ZHAW Z\u00fcrcher Hochschule f\u00fcr Angewandte Wissenschaften","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/blog.zhaw.ch\/marketingmanagement\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"de"},{"@type":"Person","@id":"https:\/\/blog.zhaw.ch\/marketingmanagement\/#\/schema\/person\/0fd2c0fa312179d2d8e8dfdb03daadbd","name":"Armin Ledergerber","image":{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/secure.gravatar.com\/avatar\/25e7ac2004837b625e33fcc53607ed1557ea602ca602ec6d5df45086cbf658dd?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/25e7ac2004837b625e33fcc53607ed1557ea602ca602ec6d5df45086cbf658dd?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/25e7ac2004837b625e33fcc53607ed1557ea602ca602ec6d5df45086cbf658dd?s=96&d=mm&r=g","caption":"Armin Ledergerber"},"url":"https:\/\/blog.zhaw.ch\/marketingmanagement\/author\/leda\/"}]}},"_links":{"self":[{"href":"https:\/\/blog.zhaw.ch\/marketingmanagement\/wp-json\/wp\/v2\/posts\/6957","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.zhaw.ch\/marketingmanagement\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.zhaw.ch\/marketingmanagement\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.zhaw.ch\/marketingmanagement\/wp-json\/wp\/v2\/users\/109"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.zhaw.ch\/marketingmanagement\/wp-json\/wp\/v2\/comments?post=6957"}],"version-history":[{"count":2,"href":"https:\/\/blog.zhaw.ch\/marketingmanagement\/wp-json\/wp\/v2\/posts\/6957\/revisions"}],"predecessor-version":[{"id":6959,"href":"https:\/\/blog.zhaw.ch\/marketingmanagement\/wp-json\/wp\/v2\/posts\/6957\/revisions\/6959"}],"wp:attachment":[{"href":"https:\/\/blog.zhaw.ch\/marketingmanagement\/wp-json\/wp\/v2\/media?parent=6957"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.zhaw.ch\/marketingmanagement\/wp-json\/wp\/v2\/categories?post=6957"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.zhaw.ch\/marketingmanagement\/wp-json\/wp\/v2\/tags?post=6957"},{"taxonomy":"features","embeddable":true,"href":"https:\/\/blog.zhaw.ch\/marketingmanagement\/wp-json\/wp\/v2\/features?post=6957"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}