{"id":6396,"date":"2014-06-19T14:15:45","date_gmt":"2014-06-19T12:15:45","guid":{"rendered":"http:\/\/ianus.zhaw.ch\/marketingmanagement\/?p=6396"},"modified":"2014-06-19T14:15:45","modified_gmt":"2014-06-19T12:15:45","slug":"swiss-crm-forum-sbb-gewinnt-swiss-crm-innovation-award-2014","status":"publish","type":"post","link":"https:\/\/blog.zhaw.ch\/marketingmanagement\/swiss-crm-forum-sbb-gewinnt-swiss-crm-innovation-award-2014\/","title":{"rendered":"Swiss CRM Forum: SBB gewinnt Swiss CRM Innovation Award 2014"},"content":{"rendered":"<p>Die SBB ist am <a title=\"Swiss CRM Forum\" href=\"http:\/\/swisscrmforum.com\/\" target=\"_blank\">Swiss CRM Forum<\/a> mit dem Swiss CRM Innovation Award 2014 ausgezeichnet worden und erntete damit die Lorbeeren f\u00fcr ihr neuartiges Gesch\u00e4ftsmodell zur Entwicklung kundenorientierter digitaler Produkte und Dienstleistungen entlang der Reisekette. Den in diesem Jahr erstmals vergebenen Swiss CRM Best Practice Award konnte die CSS Gruppe aus Luzern holen. Sie \u00fcberzeugte die Fachjury mit ihrem Kundenzufriedenheitsprogramm \u201eFit4C\u201c &#8211; Fit for Customer. Die Verleihung der vom <a title=\"IMM\" href=\"http:\/\/www.imm.zhaw.ch\" target=\"_blank\">Institut f\u00fcr Marketing Management (IMM)<\/a> an der <a title=\"SML\" href=\"http:\/\/www.sml.zhaw.ch\" target=\"_blank\">ZHAW School of Management and Law<\/a> und des Swiss CRM Forum ausgeschriebenen Awards war der H\u00f6hepunkt des 14. Swiss CRM Forum in der Maag Event Halle Z\u00fcrich. Unter dem Motto \u00abCRM ohne Grenzen \u2013 Willkommen in der sch\u00f6nen neuen Datenwelt\u00bb pr\u00e4sentierten 55 Aussteller den \u00fcber 1\u2018000 Besuchern branchen\u00fcbergreifende Produkte und Dienstleistungen f\u00fcr nachhaltiges und zukunftsweisendes Kundenbeziehungsmanagement.<\/p>\n<figure id=\"attachment_6399\" aria-describedby=\"caption-attachment-6399\" style=\"width: 500px\" class=\"wp-caption alignleft\"><a href=\"http:\/\/blog.zhaw.ch\/marketingmanagement\/files\/2014\/06\/SwissCRMForum_img_20140612-121654800x600-e1403180111431.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-6399\" title=\"SwissCRMForum_img_20140612-121654800x600\" src=\"http:\/\/blog.zhaw.ch\/marketingmanagement\/files\/2014\/06\/SwissCRMForum_img_20140612-121654800x600-e1403180111431.jpg\" alt=\"\" width=\"500\" height=\"333\" \/><\/a><figcaption id=\"caption-attachment-6399\" class=\"wp-caption-text\">Patrick Brugger, Gesamtprojektleiter und Ramona Bischoff, Projektleiterin, SBB.<\/figcaption><\/figure>\n<p>Informationen zu allen weiteren Finalisten finden Sie\u00a0auf der<a title=\"Swiss CRM Forum\" href=\"http:\/\/www.swisscrmforum.com\/deu\/nominierte-unternehmen_67487.shtml\" target=\"_blank\"> Website des Swiss CRM Forum<\/a> und auch\u00a0Fotos des Anlasses stehen <a title=\"Fotos Swiss CRM Forum\" href=\"http:\/\/www.swisscrmforum.com\/deu\/2014swiss-crm-innovation-award_51023.shtml\" target=\"_blank\">online zur Ansicht<\/a> bereit.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Die SBB ist am Swiss CRM Forum mit dem Swiss CRM Innovation Award 2014 ausgezeichnet worden und erntete damit die Lorbeeren f\u00fcr ihr neuartiges Gesch\u00e4ftsmodell zur Entwicklung kundenorientierter digitaler Produkte und Dienstleistungen entlang der Reisekette. Den in diesem Jahr erstmals vergebenen Swiss CRM Best Practice Award konnte die CSS Gruppe aus Luzern holen. Sie \u00fcberzeugte [&hellip;]<\/p>\n","protected":false},"author":132,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[8],"tags":[],"features":[],"class_list":["post-6396","post","type-post","status-publish","format-standard","hentry","category-marketing-management"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Swiss CRM Forum: SBB gewinnt Swiss CRM Innovation Award 2014  - Marketing Management-Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.zhaw.ch\/marketingmanagement\/swiss-crm-forum-sbb-gewinnt-swiss-crm-innovation-award-2014\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Swiss CRM Forum: SBB gewinnt Swiss CRM Innovation Award 2014\" \/>\n<meta property=\"og:description\" content=\"Die SBB ist am Swiss CRM Forum mit dem Swiss CRM Innovation Award 2014 ausgezeichnet worden und erntete damit die Lorbeeren f\u00fcr ihr neuartiges Gesch\u00e4ftsmodell zur Entwicklung kundenorientierter digitaler Produkte und Dienstleistungen entlang der Reisekette. Den in diesem Jahr erstmals vergebenen Swiss CRM Best Practice Award konnte die CSS Gruppe aus Luzern holen. 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