{"id":6368,"date":"2014-06-11T11:49:47","date_gmt":"2014-06-11T09:49:47","guid":{"rendered":"http:\/\/ianus.zhaw.ch\/marketingmanagement\/?p=6368"},"modified":"2014-07-03T14:20:36","modified_gmt":"2014-07-03T12:20:36","slug":"from-transaction-to-relationship-swiss-crm-2014","status":"publish","type":"post","link":"https:\/\/blog.zhaw.ch\/marketingmanagement\/from-transaction-to-relationship-swiss-crm-2014\/","title":{"rendered":"From Transaction to Relationship &#8211; Swiss CRM 2014"},"content":{"rendered":"<p>Im Bereich des Customer Relationship Managements f\u00fchren wir j\u00e4hrlich eine umfassende Studie zum Status Quo des CRM in Schweizer Unternehmen durch. Die regelm\u00e4ssige Durchf\u00fchrung dieser Studie erm\u00f6glicht es, nicht nur ein einmaliges Bild von CRM in der Schweiz, sondern auch einen Einblick in dessen Entwicklung zu erhalten. Das Studiendesign basiert auf dem <a title=\"ZHAW CRM Framework\" href=\"http:\/\/www.sml.zhaw.ch\/de\/management\/institute-und-zentren\/imm\/das-institut\/fachstellen\/crm\/zhaw-crm-framework.html\" target=\"_blank\">ZHAW CRM Framework<\/a> und betrachtet das Kundenbeziehungsmanagement aus einer ganzheitlichen Perspektive.<\/p>\n<p>Das Konzept der Swiss CRM-Studie verfolgt drei zentrale Ziele:<\/p>\n<ul>\n<li>Darstellung des Status Quo und der Entwicklung von CRM in Schweizer Unternehmen<\/li>\n<li>Identifikation und Beobachtung der bedeutendsten Schweizer CRM-Trends<\/li>\n<li>Analyse ausgew\u00e4hlter Schwerpunktthemen<\/li>\n<\/ul>\n<p>Die Studie k\u00f6nnen Sie \u00fcber das <a title=\"Bestellung Swiss CRM Studie 2014\" href=\"http:\/\/www.sml.zhaw.ch\/de\/management\/institute-und-zentren\/imm\/forschung\/studien\/bestellung-studien.html\" target=\"_blank\">Bestellformular<\/a> kostenlos beziehen.<\/p>\n<p>Anbei eine kurze englische Zusammenfassung der Studie:<\/p>\n<div class=\"pt-sm\">Schlagw\u00f6rter: <a href=\"https:\/\/blog.zhaw.ch\/marketingmanagement\/tag\/kmu\/\">KMU<\/a>, <a href=\"https:\/\/blog.zhaw.ch\/marketingmanagement\/tag\/kooperatives-crm\/\">kooperatives CRM<\/a>, <a href=\"https:\/\/blog.zhaw.ch\/marketingmanagement\/tag\/studie\/\">Studie<\/a>, <a href=\"https:\/\/blog.zhaw.ch\/marketingmanagement\/tag\/studienbericht\/\">Studienbericht<\/a>, <a href=\"https:\/\/blog.zhaw.ch\/marketingmanagement\/tag\/study\/\">Study<\/a>, <a href=\"https:\/\/blog.zhaw.ch\/marketingmanagement\/tag\/swiss-crm-2014\/\">Swiss CRM 2014<\/a>, <a href=\"https:\/\/blog.zhaw.ch\/marketingmanagement\/tag\/zhaw-crm-framework\/\">ZHAW CRM Framework<\/a><br><\/div>","protected":false},"excerpt":{"rendered":"<p>Im Bereich des Customer Relationship Managements f\u00fchren wir j\u00e4hrlich eine umfassende Studie zum Status Quo des CRM in Schweizer Unternehmen durch. Die regelm\u00e4ssige Durchf\u00fchrung dieser Studie erm\u00f6glicht es, nicht nur ein einmaliges Bild von CRM in der Schweiz, sondern auch einen Einblick in dessen Entwicklung zu erhalten. Das Studiendesign basiert auf dem ZHAW CRM Framework [&hellip;]<\/p>\n","protected":false},"author":132,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[4,6],"tags":[281,297,553,554,559,568,671],"features":[],"class_list":["post-6368","post","type-post","status-publish","format-standard","hentry","category-crm","category-forschung-entwicklung","tag-kmu","tag-kooperatives-crm","tag-studie","tag-studienbericht","tag-study","tag-swiss-crm-2014","tag-zhaw-crm-framework"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>From Transaction to Relationship - Swiss CRM 2014 - Marketing Management-Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.zhaw.ch\/marketingmanagement\/from-transaction-to-relationship-swiss-crm-2014\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"From Transaction to Relationship - Swiss CRM 2014\" \/>\n<meta property=\"og:description\" content=\"Im Bereich des Customer Relationship Managements f\u00fchren wir j\u00e4hrlich eine umfassende Studie zum Status Quo des CRM in Schweizer Unternehmen durch. 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