{"id":6290,"date":"2014-04-24T13:25:25","date_gmt":"2014-04-24T11:25:25","guid":{"rendered":"http:\/\/ianus.zhaw.ch\/marketingmanagement\/?p=6290"},"modified":"2014-04-24T13:25:25","modified_gmt":"2014-04-24T11:25:25","slug":"innovation-ist-der-wichtigste-rohstoff-der-schweiz-kurzinterview-mit-dr-georges-haour","status":"publish","type":"post","link":"https:\/\/blog.zhaw.ch\/marketingmanagement\/innovation-ist-der-wichtigste-rohstoff-der-schweiz-kurzinterview-mit-dr-georges-haour\/","title":{"rendered":"Innovation ist der wichtigste Rohstoff der Schweiz &#8211; Kurzinterview mit Dr. Georges Haour"},"content":{"rendered":"<p><strong>Die Schweiz geh\u00f6rt zu den innovativsten L\u00e4ndern Europas. Im j\u00e4hrlichen EU-Ranking (<a href=\"http:\/\/ec.europa.eu\/enterprise\/policies\/innovation\/files\/ius\/ius-2014_en.pdf\">Innovation Union Scoreboard 2014<\/a>) rangiert die Schweiz einmal mehr auf Platz 1. Dieses Resultat ist zwar beeindruckend \u2013 aber f\u00fcr viele nicht sonderlich \u00fcberraschend. Schliesslich ist Innovation der wichtigste Rohstoff der Schweiz. Starke Hochschulen sind f\u00fcr eine hohe Innovationsleistung zentral \u2013 genauso wie deren enge Zusammenarbeit mit Unternehmen. Dr. Georges Haour, Professor f\u00fcr Innovationsmanagement am IMD und Co-Autor von \u201a<a href=\"http:\/\/www.sciencetobusiness.ch\/\">From Science to Business<\/a>\u2018, skizziert im folgenden\u00a0die Hintergr\u00fcnde der Schweizer Innovationskraft.<\/strong><\/p>\n<p><strong><a href=\"http:\/\/blog.zhaw.ch\/marketingmanagement\/files\/2014\/04\/Georges-e1398338238819.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-6299\" title=\"Georges\" src=\"http:\/\/blog.zhaw.ch\/marketingmanagement\/files\/2014\/04\/Georges-e1398338238819.png\" alt=\"\" width=\"200\" height=\"237\" \/><\/a>Switzerland does the best job of transferring technology to the private sector.<em> <\/em>Figures show that, in license deals and number of start-ups, per unit of research money invested, Switzerland is doing exceptionally well. What is the reason to this best kept secret?<\/strong><\/p>\n<p>Fifteen years ago, the Swiss government decided to put in place\u00a0technology transfer offices in the main Universities (all are public). In a typical Swiss way, this was done by staffing these offices with suitable people. The human factor is indeed particularly crucial, when it comes to innovation and the extremely complex function of bridging academic research and market success.<\/p>\n<p>This was done in a non-bureaucratic way, with a sensible time horizon. These offices are staffed with only small teams. Quality, not quantity, is of the essence.<\/p>\n<p>Besides the effective technology transfer from public research to the private sector, excellence in research and education, particularly at the graduate level, and sound entrepreneurial orientation constitute less well known characteristics of the Swiss scene that are its high ratio of Nobel prizes and of patents per inhabitant.<\/p>\n<p><strong>This portrays the picture of an innovative country \u2018punching well above its weight\u2019. However, what can still be improved?<\/strong><\/p>\n<p>Although Switzerland is excellent at technology transfer; it has to become much better at business growth.<\/p>\n<p>One area of improvement is for the government to provide stronger incentives for more effective inter-institutional work. In this area, Swiss business schools must become more diligent in effectively boosting the emergence and growth of job-creating, new activities. Switzerland is excellent at technology transfer; it has to become much better at business growth. \u00a0A caricature of this situation is the fact it took Nestl\u00e9 thirty five years to turn Battelle-Geneva\u2019s invention (in the late 1960s) of Nespresso into a commercial success\u2026<\/p>\n<p><strong><em>About the author<br \/>\n<\/em><\/strong><em>Dr Georges Haour is Professor at IMD. He also acts as an adviser to companies on effectively managing innovation. Born and raised in Lyon, France, he holds a PhD in Chemistry from the University of Toronto, Canada. Prior to IMD, for nine years, he managed a 35 staff business unit at Battelle, in Geneva, carrying out innovation projects funded by firms. He has 8 patents and 110 publications. His most recent books are: Resolving the Innovation Paradox (2004) and From Science to Business (2011), both with Palgrave, London.<\/em><\/p>\n<p>A detailed article by Prof. Georges Haour has been published on <a href=\"http:\/\/www.innovationmanagement.se\/\">http:\/\/www.innovationmanagement.se\/<\/a>.<\/p>\n<div class=\"pt-sm\">Schlagw\u00f6rter: <a href=\"https:\/\/blog.zhaw.ch\/marketingmanagement\/tag\/innovation\/\">Innovation<\/a>, <a href=\"https:\/\/blog.zhaw.ch\/marketingmanagement\/tag\/innovation-management\/\">Innovation Management<\/a>, <a href=\"https:\/\/blog.zhaw.ch\/marketingmanagement\/tag\/newsletter-22014\/\">Newsletter 2\/2014<\/a>, <a href=\"https:\/\/blog.zhaw.ch\/marketingmanagement\/tag\/science-to-business\/\">Science-to-Business<\/a><br><\/div>","protected":false},"excerpt":{"rendered":"<p>Die Schweiz geh\u00f6rt zu den innovativsten L\u00e4ndern Europas. Im j\u00e4hrlichen EU-Ranking (Innovation Union Scoreboard 2014) rangiert die Schweiz einmal mehr auf Platz 1. Dieses Resultat ist zwar beeindruckend \u2013 aber f\u00fcr viele nicht sonderlich \u00fcberraschend. Schliesslich ist Innovation der wichtigste Rohstoff der Schweiz. Starke Hochschulen sind f\u00fcr eine hohe Innovationsleistung zentral \u2013 genauso wie deren [&hellip;]<\/p>\n","protected":false},"author":132,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[6,8],"tags":[251,252,403,496],"features":[],"class_list":["post-6290","post","type-post","status-publish","format-standard","hentry","category-forschung-entwicklung","category-marketing-management","tag-innovation","tag-innovation-management","tag-newsletter-22014","tag-science-to-business"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Innovation ist der wichtigste Rohstoff der Schweiz - Kurzinterview mit Dr. Georges Haour - Marketing Management-Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.zhaw.ch\/marketingmanagement\/innovation-ist-der-wichtigste-rohstoff-der-schweiz-kurzinterview-mit-dr-georges-haour\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Innovation ist der wichtigste Rohstoff der Schweiz - Kurzinterview mit Dr. Georges Haour\" \/>\n<meta property=\"og:description\" content=\"Die Schweiz geh\u00f6rt zu den innovativsten L\u00e4ndern Europas. Im j\u00e4hrlichen EU-Ranking (Innovation Union Scoreboard 2014) rangiert die Schweiz einmal mehr auf Platz 1. Dieses Resultat ist zwar beeindruckend \u2013 aber f\u00fcr viele nicht sonderlich \u00fcberraschend. Schliesslich ist Innovation der wichtigste Rohstoff der Schweiz. Starke Hochschulen sind f\u00fcr eine hohe Innovationsleistung zentral \u2013 genauso wie deren [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.zhaw.ch\/marketingmanagement\/innovation-ist-der-wichtigste-rohstoff-der-schweiz-kurzinterview-mit-dr-georges-haour\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing Management-Blog\" \/>\n<meta property=\"article:published_time\" content=\"2014-04-24T11:25:25+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/blog.zhaw.ch\/marketingmanagement\/files\/2014\/04\/Georges-e1398338238819.png\" \/>\n<meta name=\"author\" content=\"Patricia Gwerder\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"Patricia Gwerder\" \/>\n\t<meta name=\"twitter:label2\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data2\" content=\"2\u00a0Minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/blog.zhaw.ch\/marketingmanagement\/innovation-ist-der-wichtigste-rohstoff-der-schweiz-kurzinterview-mit-dr-georges-haour\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/blog.zhaw.ch\/marketingmanagement\/innovation-ist-der-wichtigste-rohstoff-der-schweiz-kurzinterview-mit-dr-georges-haour\/\"},\"author\":{\"name\":\"Patricia Gwerder\",\"@id\":\"https:\/\/blog.zhaw.ch\/marketingmanagement\/#\/schema\/person\/11d705f947b58f8054dc5b3276ab8569\"},\"headline\":\"Innovation ist der wichtigste Rohstoff der Schweiz &#8211; 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