{"id":6163,"date":"2014-04-23T16:14:56","date_gmt":"2014-04-23T14:14:56","guid":{"rendered":"http:\/\/ianus.zhaw.ch\/marketingmanagement\/?p=6163"},"modified":"2014-04-23T16:14:56","modified_gmt":"2014-04-23T14:14:56","slug":"innovation-ohne-grenzen-13-science-to-business-marketing-konferenz-vom-2-4-juni-2014-in-winterthur","status":"publish","type":"post","link":"https:\/\/blog.zhaw.ch\/marketingmanagement\/innovation-ohne-grenzen-13-science-to-business-marketing-konferenz-vom-2-4-juni-2014-in-winterthur\/","title":{"rendered":"Innovation ohne Grenzen: 13. Science-to-Business Marketing Konferenz vom 2. \u2013 4. Juni 2014 in Winterthur"},"content":{"rendered":"<p><strong>W\u00e4hrend traditionelle Unternehmensgrenzen zunehmend verschwimmen, entstehen gleichzeitig v\u00f6llig neue M\u00f6glichkeiten kooperativer Wertsch\u00f6pfungsprozesse. Die Deutsche Bank Research sch\u00e4tzt, dass in zehn Jahren 15% der Wertsch\u00f6pfung in Deutschland aus Unternehmensnetzwerken kommen wird. Vor drei Jahren waren es noch 2%. Moderne Kooperationsbeziehungen, an denen auch wissenschaftliche Institutionen beteiligt sind, stehen im Fokus der internationalen, englischsprachigen Konferenz.<\/strong><\/p>\n<p><a href=\"http:\/\/blog.zhaw.ch\/marketingmanagement\/files\/2014\/04\/S2B_Einladung.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-6166\" title=\"S2B_Einladung\" src=\"http:\/\/blog.zhaw.ch\/marketingmanagement\/files\/2014\/04\/S2B_Einladung.jpg\" alt=\"\" width=\"497\" height=\"697\" \/><\/a><\/p>\n<p>Die Veranstaltung zeigt auf, wie Unternehmen von der Zusammenarbeit mit Hochschulen profitieren k\u00f6nnen um die eigene Innovationsf\u00e4higkeit zu verbessern. F\u00fcr Unternehmen ist es eine hervorragende Gelegenheit, m\u00f6gliche Kooperationsformen mit Hochschulen kennen zu lernen und zu erfahren, wie staatliche F\u00f6rdergelder f\u00fcr eigene Forschungszwecke am besten akquiriert werden.<\/p>\n<p>Die Konferenz bringt die zentralen Akteure im kollektiven Innovationsprozess von Wissenschaft und Praxis zusammen. Sie verleiht wichtige Impulse zu Themen wie \u201aCollaborative Innovation\u2018, \u201aDesign Thinking\u2018 und \u201aBusiness Models\u2018 und vermittelt praktische Tools im Hinblick auf die erfolgreiche Zusammenarbeit von Hochschule und Wirtschaft. Dar\u00fcber hinaus bietet sie den Teilnehmenden eine gezielte Gelegenheit zum Networking.<\/p>\n<p>Das Programm wartet auf mit hochkar\u00e4tigen Speakers, interaktiven Workshops, Podiumsdiskussionen und einem unvergesslichen Konferenzdinner.<\/p>\n<p>Auf issuu.com finden Sie die <a title=\"Einladung S2B-Konferenz\" href=\"http:\/\/issuu.com\/mktgmgt\/docs\/gzd_s2b\/1?e=3462213\/7475248\" target=\"_blank\">Einladung zu der Konferenz<\/a>.<\/p>\n<p>Zu den Keynote Speakers z\u00e4hlen:<\/p>\n<ul>\n<li>Prof. Dr. Oliver Gassmann, Professor of Technology and Innovation Management, University of St. Gallen, Switzerland<\/li>\n<li>Dr. Andy Polaine, Service and Experience Design Consultant, Writer, Educator<\/li>\n<li>Dr. Matthias Kaiserswerth, Director of the IBM Research Laboratory, Zurich, Switzerland<\/li>\n<li>Prof. Dr. Georges Haour, Professor of Technology and Innovation Management, IMD, Switzerland<\/li>\n<li>Prof. Dr. Thomas Baaken, Director of the Science-to-Business Marketing Research Centre, Germany<\/li>\n<\/ul>\n<p>Workshops werden u.a. zu den folgenden Themen angeboten:<\/p>\n<ul>\n<li>Making transnational partnering innovation work<\/li>\n<li>Potentials and challenges of multi-sided Public Private Partnerships<\/li>\n<li>Collaborative research \u2013 Learning through participatory scenarios<\/li>\n<li>The power of service design for business<\/li>\n<li>Design thinking \u2013 Show, don&#8217;t tell<\/li>\n<li>How \u2018Service Dominant Logic\u2019 enables companies to create new business<\/li>\n<li>The UBC ecosystem \u2013 Understanding university-business cooperation<\/li>\n<\/ul>\n<div class=\"pt-sm\">Schlagw\u00f6rter: <a href=\"https:\/\/blog.zhaw.ch\/marketingmanagement\/tag\/design-thinking\/\">Design Thinking<\/a>, <a href=\"https:\/\/blog.zhaw.ch\/marketingmanagement\/tag\/innovation\/\">Innovation<\/a>, <a href=\"https:\/\/blog.zhaw.ch\/marketingmanagement\/tag\/marketing\/\">Marketing<\/a>, <a href=\"https:\/\/blog.zhaw.ch\/marketingmanagement\/tag\/newsletter-22014\/\">Newsletter 2\/2014<\/a>, <a href=\"https:\/\/blog.zhaw.ch\/marketingmanagement\/tag\/s2b\/\">S2B<\/a>, <a href=\"https:\/\/blog.zhaw.ch\/marketingmanagement\/tag\/science-to-business\/\">Science-to-Business<\/a>, <a href=\"https:\/\/blog.zhaw.ch\/marketingmanagement\/tag\/winterthur\/\">Winterthur<\/a><br><\/div>","protected":false},"excerpt":{"rendered":"<p>W\u00e4hrend traditionelle Unternehmensgrenzen zunehmend verschwimmen, entstehen gleichzeitig v\u00f6llig neue M\u00f6glichkeiten kooperativer Wertsch\u00f6pfungsprozesse. Die Deutsche Bank Research sch\u00e4tzt, dass in zehn Jahren 15% der Wertsch\u00f6pfung in Deutschland aus Unternehmensnetzwerken kommen wird. Vor drei Jahren waren es noch 2%. Moderne Kooperationsbeziehungen, an denen auch wissenschaftliche Institutionen beteiligt sind, stehen im Fokus der internationalen, englischsprachigen Konferenz. Die Veranstaltung [&hellip;]<\/p>\n","protected":false},"author":132,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[6,8],"tags":[135,251,338,403,480,496,655],"features":[],"class_list":["post-6163","post","type-post","status-publish","format-standard","hentry","category-forschung-entwicklung","category-marketing-management","tag-design-thinking","tag-innovation","tag-marketing","tag-newsletter-22014","tag-s2b","tag-science-to-business","tag-winterthur"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Innovation ohne Grenzen: 13. Science-to-Business Marketing Konferenz vom 2. \u2013 4. Juni 2014 in Winterthur - Marketing Management-Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.zhaw.ch\/marketingmanagement\/innovation-ohne-grenzen-13-science-to-business-marketing-konferenz-vom-2-4-juni-2014-in-winterthur\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Innovation ohne Grenzen: 13. Science-to-Business Marketing Konferenz vom 2. \u2013 4. Juni 2014 in Winterthur\" \/>\n<meta property=\"og:description\" content=\"W\u00e4hrend traditionelle Unternehmensgrenzen zunehmend verschwimmen, entstehen gleichzeitig v\u00f6llig neue M\u00f6glichkeiten kooperativer Wertsch\u00f6pfungsprozesse. Die Deutsche Bank Research sch\u00e4tzt, dass in zehn Jahren 15% der Wertsch\u00f6pfung in Deutschland aus Unternehmensnetzwerken kommen wird. 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