{"id":5896,"date":"2014-03-02T09:18:25","date_gmt":"2014-03-02T07:18:25","guid":{"rendered":"http:\/\/ianus.zhaw.ch\/marketingmanagement\/?p=5896"},"modified":"2014-08-21T09:18:36","modified_gmt":"2014-08-21T07:18:36","slug":"wie-der-grand-slam-titel-den-markenwert-von-stanislas-wawrinka-veraendert","status":"publish","type":"post","link":"https:\/\/blog.zhaw.ch\/marketingmanagement\/wie-der-grand-slam-titel-den-markenwert-von-stanislas-wawrinka-veraendert\/","title":{"rendered":"Wie der Grand Slam Titel den Markenwert von Stanislas Wawrinka ver\u00e4ndert"},"content":{"rendered":"<p><a href=\"http:\/\/blog.zhaw.ch\/marketingmanagement\/files\/2014\/02\/ceb0f1841b2.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-5925\" title=\"ceb0f1841b\" src=\"http:\/\/blog.zhaw.ch\/marketingmanagement\/files\/2014\/02\/ceb0f1841b2.jpg\" alt=\"\" width=\"70\" height=\"105\" \/><\/a><a title=\"Frank Hannich\" href=\"http:\/\/www.zhaw.ch\/fileadmin\/php_includes\/popup\/person-detail.php?kurzz=hanf\">Frank Hannich<\/a>, Dozent f\u00fcr Sportmarketing\u00a0an der Z\u00fcrcher\u00a0Hochschule f\u00fcr\u00a0Angewandte Wissenschaften, erkl\u00e4rt\u00a0 gegen\u00fcber\u00a0Radio SRF 1, wie sich der Markenwert von <a title=\"Stanislas Wawrinka\" href=\"http:\/\/stanwawrinka.com\/\" target=\"_blank\">Stanislas Wawrinka<\/a> durch seinen Grand Slam Titel ver\u00e4ndert hat und warum es sich auch f\u00fcr international t\u00e4tige\u00a0Unternehmen\u00a0rechnet, den\u00a0neuen Schweizer Tennis-Helden als\u00a0Markenbotschafter zu engagieren.\u00a0Hier der Link zum Interview:<\/p>\n<p><a href=\"http:\/\/blog.zhaw.ch\/marketingmanagement\/files\/2014\/02\/Radiointerview-von-Frank-Hannich-mit-Radio-SRF1-zum-Thema-Sportmarketing.mp3\">Radiointerview von Frank Hannich mit Radio SRF1 zum Thema Sportmarketing<\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Frank Hannich, Dozent f\u00fcr Sportmarketing\u00a0an der Z\u00fcrcher\u00a0Hochschule f\u00fcr\u00a0Angewandte Wissenschaften, erkl\u00e4rt\u00a0 gegen\u00fcber\u00a0Radio SRF 1, wie sich der Markenwert von Stanislas Wawrinka durch seinen Grand Slam Titel ver\u00e4ndert hat und warum es sich auch f\u00fcr international t\u00e4tige\u00a0Unternehmen\u00a0rechnet, den\u00a0neuen Schweizer Tennis-Helden als\u00a0Markenbotschafter zu engagieren.\u00a0Hier der Link zum Interview: Radiointerview von Frank Hannich mit Radio SRF1 zum Thema Sportmarketing [&hellip;]<\/p>\n","protected":false},"author":110,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[8],"tags":[],"features":[],"class_list":["post-5896","post","type-post","status-publish","format-standard","hentry","category-marketing-management"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - 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