{"id":5634,"date":"2013-12-13T10:58:13","date_gmt":"2013-12-13T09:58:13","guid":{"rendered":"http:\/\/ianus.zhaw.ch\/marketingmanagement\/?p=5634"},"modified":"2014-07-03T14:37:44","modified_gmt":"2014-07-03T12:37:44","slug":"2013-was-all-about-social","status":"publish","type":"post","link":"https:\/\/blog.zhaw.ch\/marketingmanagement\/2013-was-all-about-social\/","title":{"rendered":"\u00ab2013 was all about social\u00bb"},"content":{"rendered":"<p>Gem\u00e4ss <a title=\"socialbakers\" href=\"http:\/\/www.socialbakers.com\/\" target=\"_blank\">socialbakers <\/a>war das Jahr 2013 \u201eall about social\u201c. Auch 2014 wird die Interaktion zwischen Unternehmen bzw. Mitarbeitenden und Kunden weiter an Bedeutung gewinnen. Unserer Meinung nach werden im n\u00e4chsten Jahr Themen wie <strong>Content Marketing<\/strong>, die <strong>Verkn\u00fcpfung digitaler Initiativen mit Unternehmenszielen<\/strong> und deren Messbarkeit sowie die <strong>Skalierung von Social Media<\/strong> in Unternehmen zur Erreichung von <strong>digitaler Service-Exzellenz<\/strong> weiter an Bedeutung gewinnen.<\/p>\n<div class=\"lyte-wrapper\" style=\"width:640px;max-width:100%;margin:5px;\"><div class=\"lyMe\" id=\"WYL_JEzoEuiP1-o\"><div id=\"lyte_JEzoEuiP1-o\" data-src=\"https:\/\/blog.zhaw.ch\/marketingmanagement\/wp-content\/plugins\/wp-youtube-lyte\/lyteCache.php?origThumbUrl=%2F%2Fi.ytimg.com%2Fvi%2FJEzoEuiP1-o%2Fhqdefault.jpg\" class=\"pL\"><div class=\"tC\"><div class=\"tT\"><\/div><\/div><div class=\"play\"><\/div><div class=\"ctrl\"><div class=\"Lctrl\"><\/div><div class=\"Rctrl\"><\/div><\/div><\/div><noscript><a href=\"https:\/\/youtu.be\/JEzoEuiP1-o\" rel=\"nofollow\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/blog.zhaw.ch\/marketingmanagement\/wp-content\/plugins\/wp-youtube-lyte\/lyteCache.php?origThumbUrl=https%3A%2F%2Fi.ytimg.com%2Fvi%2FJEzoEuiP1-o%2F0.jpg\" alt=\"YouTube-Video-Vorschaubild\" width=\"640\" height=\"340\" \/><br \/>Dieses Video auf YouTube ansehen<\/a><\/noscript><\/div><\/div><div class=\"lL\" style=\"max-width:100%;width:640px;margin:5px;\"><br\/><span class=\"lyte_disclaimer\">Defaulttext aus wp-youtube-lyte.php<\/span><\/div><\/p>\n<p>Sind Sie und Ihr Unternehmen f\u00fcr 2014 ger\u00fcstet? Gerne geben wir Ihnen das digitale R\u00fcstzeug im <a title=\"CAS Digital Marketing\" href=\"http:\/\/www.sml.zhaw.ch\/de\/management\/institute-und-zentren\/imm\/weiterbildung\/cas-digital-marketing.html\" target=\"_blank\">CAS Digital Marketing <\/a>mit.<\/p>\n<div class=\"pt-sm\">Schlagw\u00f6rter: <a href=\"https:\/\/blog.zhaw.ch\/marketingmanagement\/tag\/casdigmkt\/\">#casdigmkt<\/a>, <a href=\"https:\/\/blog.zhaw.ch\/marketingmanagement\/tag\/cas-digital-marketing\/\">CAS Digital Marketing<\/a>, <a href=\"https:\/\/blog.zhaw.ch\/marketingmanagement\/tag\/content-marketing\/\">Content Marketing<\/a>, <a href=\"https:\/\/blog.zhaw.ch\/marketingmanagement\/tag\/digital-marketing\/\">Digital Marketing<\/a>, <a href=\"https:\/\/blog.zhaw.ch\/marketingmanagement\/tag\/digitale-service-exzellenz\/\">digitale Service-Exzellenz<\/a>, <a href=\"https:\/\/blog.zhaw.ch\/marketingmanagement\/tag\/online-marketing\/\">Online Marketing<\/a>, <a href=\"https:\/\/blog.zhaw.ch\/marketingmanagement\/tag\/skalierung\/\">Skalierung<\/a>, <a href=\"https:\/\/blog.zhaw.ch\/marketingmanagement\/tag\/social-media-marketing\/\">Social Media Marketing<\/a>, <a href=\"https:\/\/blog.zhaw.ch\/marketingmanagement\/tag\/strategie\/\">Strategie<\/a><br><\/div>","protected":false},"excerpt":{"rendered":"<p>Gem\u00e4ss socialbakers war das Jahr 2013 \u201eall about social\u201c. Auch 2014 wird die Interaktion zwischen Unternehmen bzw. Mitarbeitenden und Kunden weiter an Bedeutung gewinnen. Unserer Meinung nach werden im n\u00e4chsten Jahr Themen wie Content Marketing, die Verkn\u00fcpfung digitaler Initiativen mit Unternehmenszielen und deren Messbarkeit sowie die Skalierung von Social Media in Unternehmen zur Erreichung von [&hellip;]<\/p>\n","protected":false},"author":109,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[11],"tags":[14,98,116,141,143,421,511,901,549],"features":[],"class_list":["post-5634","post","type-post","status-publish","format-standard","hentry","category-social-media-marketing","tag-casdigmkt","tag-cas-digital-marketing","tag-content-marketing","tag-digital-marketing","tag-digitale-service-exzellenz","tag-online-marketing","tag-skalierung","tag-social-media-marketing","tag-strategie"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>\u00ab2013 was all about social\u00bb - Marketing Management-Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.zhaw.ch\/marketingmanagement\/2013-was-all-about-social\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00ab2013 was all about social\u00bb\" \/>\n<meta property=\"og:description\" content=\"Gem\u00e4ss socialbakers war das Jahr 2013 \u201eall about social\u201c. Auch 2014 wird die Interaktion zwischen Unternehmen bzw. Mitarbeitenden und Kunden weiter an Bedeutung gewinnen. Unserer Meinung nach werden im n\u00e4chsten Jahr Themen wie Content Marketing, die Verkn\u00fcpfung digitaler Initiativen mit Unternehmenszielen und deren Messbarkeit sowie die Skalierung von Social Media in Unternehmen zur Erreichung von [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.zhaw.ch\/marketingmanagement\/2013-was-all-about-social\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing Management-Blog\" \/>\n<meta property=\"article:published_time\" content=\"2013-12-13T09:58:13+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2014-07-03T12:37:44+00:00\" \/>\n<meta name=\"author\" content=\"Armin Ledergerber\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"Armin Ledergerber\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/blog.zhaw.ch\/marketingmanagement\/2013-was-all-about-social\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/blog.zhaw.ch\/marketingmanagement\/2013-was-all-about-social\/\"},\"author\":{\"name\":\"Armin Ledergerber\",\"@id\":\"https:\/\/blog.zhaw.ch\/marketingmanagement\/#\/schema\/person\/0fd2c0fa312179d2d8e8dfdb03daadbd\"},\"headline\":\"\u00ab2013 was all about social\u00bb\",\"datePublished\":\"2013-12-13T09:58:13+00:00\",\"dateModified\":\"2014-07-03T12:37:44+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/blog.zhaw.ch\/marketingmanagement\/2013-was-all-about-social\/\"},\"wordCount\":100,\"commentCount\":0,\"keywords\":[\"#casdigmkt\",\"CAS Digital Marketing\",\"Content Marketing\",\"Digital Marketing\",\"digitale Service-Exzellenz\",\"Online Marketing\",\"Skalierung\",\"Social Media Marketing\",\"Strategie\"],\"articleSection\":[\"Social Media Marketing\"],\"inLanguage\":\"de\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/blog.zhaw.ch\/marketingmanagement\/2013-was-all-about-social\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/blog.zhaw.ch\/marketingmanagement\/2013-was-all-about-social\/\",\"url\":\"https:\/\/blog.zhaw.ch\/marketingmanagement\/2013-was-all-about-social\/\",\"name\":\"\u00ab2013 was all about social\u00bb - 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