{"id":4688,"date":"2013-06-21T10:30:54","date_gmt":"2013-06-21T08:30:54","guid":{"rendered":"http:\/\/ianus.zhaw.ch\/marketingmanagement\/?p=4688"},"modified":"2013-06-21T10:30:54","modified_gmt":"2013-06-21T08:30:54","slug":"ruckblick-swiss-crm-forum-2013","status":"publish","type":"post","link":"https:\/\/blog.zhaw.ch\/marketingmanagement\/ruckblick-swiss-crm-forum-2013\/","title":{"rendered":"R\u00fcckblick Swiss CRM Forum 2013"},"content":{"rendered":"<p>Rund 900 Besucher fanden den Weg ins ausverkaufte Hallenstadion ans<a title=\"Swiss CRM Forum\" href=\"http:\/\/swisscrmforum.com\/\" target=\"_blank\"> Swiss CRM Forum<\/a> 2013. Das <a title=\"IMM\" href=\"http:\/\/www.imm.zhaw.ch\/\" target=\"_blank\">Institut f\u00fcr Marketing Management<\/a> der ZHAW pr\u00e4sentierte sich neben knapp 50 Anbietern von CRM- und Marketing-Dienstleistungen in frischem Glanz und neuem Design.<\/p>\n<figure id=\"attachment_4695\" aria-describedby=\"caption-attachment-4695\" style=\"width: 300px\" class=\"wp-caption alignright\"><a href=\"http:\/\/blog.zhaw.ch\/marketingmanagement\/files\/2013\/06\/crm2.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-4695     \" title=\"crm2\" src=\"http:\/\/blog.zhaw.ch\/marketingmanagement\/files\/2013\/06\/crm2-300x199.jpg\" alt=\"\" width=\"300\" height=\"199\" \/><\/a><figcaption id=\"caption-attachment-4695\" class=\"wp-caption-text\">swisscrmforum.com<\/figcaption><\/figure>\n<p>Neben spannenden Referaten geh\u00f6rte auch in diesem Jahr die Ver\u00f6ffentlichung der <a title=\"Swiss CRM Studie\" href=\"http:\/\/www.sml.zhaw.ch\/de\/management\/imm\/forschung\/studien\/swiss-crm-2013.html\" target=\"_blank\">Swiss CRM Studie<\/a> zu den Highlights des Forums. <a title=\"Brian R\u00fceger\" href=\"http:\/\/www.zhaw.ch\/fileadmin\/php_includes\/popup\/person-detail.php?kurzz=rubn\" target=\"_blank\">Brian R\u00fceger<\/a>, Leiter des Instituts f\u00fcr Marketing Management, stellte sich au\u00dferdem den kritischen Fragen von Moderator Rainer-Maria Salzgeber und beeindruckte die Zuh\u00f6rer mit den neu erforschten CRM-Trends.<\/p>\n<p>Ein weiterer H\u00f6hepunkt des Forums war die Vergabe des Swiss CRM Awards. Bereits zum dritten Mal durfte Brian R\u00fceger als Pr\u00e4sident der Jury den Award \u00fcbergeben. Die Auszeichnung ging dieses Jahr an das junge Unternehmen <a title=\"Poinz\" href=\"http:\/\/www.poinz.ch\/\" target=\"_blank\">Poinz GmbH<\/a> aus Z\u00fcrich.<\/p>\n<figure id=\"attachment_4703\" aria-describedby=\"caption-attachment-4703\" style=\"width: 500px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/blog.zhaw.ch\/marketingmanagement\/files\/2013\/06\/crm3.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-4703 \" title=\"crm3\" src=\"http:\/\/blog.zhaw.ch\/marketingmanagement\/files\/2013\/06\/crm3.jpg\" alt=\"\" width=\"500\" height=\"350\" \/><\/a><figcaption id=\"caption-attachment-4703\" class=\"wp-caption-text\">Siegerfoto von links: Jury Pr\u00e4sident Brian R\u00fceger, Fabrizio Soncini, Robert Blum und Sascha Benz (Poinz GmbH), Stephan Isenschmid (Swiss CRM Forum)<br \/>swisscrmforum.com<\/figcaption><\/figure>\n<div class=\"pt-sm\">Schlagw\u00f6rter: <a href=\"https:\/\/blog.zhaw.ch\/marketingmanagement\/tag\/hallenstadion\/\">Hallenstadion<\/a>, <a href=\"https:\/\/blog.zhaw.ch\/marketingmanagement\/tag\/swiss-crm-forum\/\">Swiss CRM Forum<\/a>, <a href=\"https:\/\/blog.zhaw.ch\/marketingmanagement\/tag\/swiss-crm-innovation-award\/\">Swiss CRM Innovation Award<\/a>, <a href=\"https:\/\/blog.zhaw.ch\/marketingmanagement\/tag\/swiss-crm-studie\/\">Swiss CRM Studie<\/a><br><\/div>","protected":false},"excerpt":{"rendered":"<p>Rund 900 Besucher fanden den Weg ins ausverkaufte Hallenstadion ans Swiss CRM Forum 2013. Das Institut f\u00fcr Marketing Management der ZHAW pr\u00e4sentierte sich neben knapp 50 Anbietern von CRM- und Marketing-Dienstleistungen in frischem Glanz und neuem Design. Neben spannenden Referaten geh\u00f6rte auch in diesem Jahr die Ver\u00f6ffentlichung der Swiss CRM Studie zu den Highlights des [&hellip;]<\/p>\n","protected":false},"author":132,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[4,8],"tags":[226,570,571,572],"features":[],"class_list":["post-4688","post","type-post","status-publish","format-standard","hentry","category-crm","category-marketing-management","tag-hallenstadion","tag-swiss-crm-forum","tag-swiss-crm-innovation-award","tag-swiss-crm-studie"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>R\u00fcckblick Swiss CRM Forum 2013 - Marketing Management-Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.zhaw.ch\/marketingmanagement\/ruckblick-swiss-crm-forum-2013\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"R\u00fcckblick Swiss CRM Forum 2013\" \/>\n<meta property=\"og:description\" content=\"Rund 900 Besucher fanden den Weg ins ausverkaufte Hallenstadion ans Swiss CRM Forum 2013. Das Institut f\u00fcr Marketing Management der ZHAW pr\u00e4sentierte sich neben knapp 50 Anbietern von CRM- und Marketing-Dienstleistungen in frischem Glanz und neuem Design. 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