{"id":4597,"date":"2013-06-14T09:30:46","date_gmt":"2013-06-14T07:30:46","guid":{"rendered":"http:\/\/ianus.zhaw.ch\/marketingmanagement\/?p=4597"},"modified":"2013-06-14T09:30:46","modified_gmt":"2013-06-14T07:30:46","slug":"marketing-ist-weiblich-swiss-new-marketing-forum","status":"publish","type":"post","link":"https:\/\/blog.zhaw.ch\/marketingmanagement\/marketing-ist-weiblich-swiss-new-marketing-forum\/","title":{"rendered":"Marketing ist weiblich &#8211; Swiss New Marketing Forum"},"content":{"rendered":"<p><strong>Verhalten sich M\u00e4nner und Frauen unterschiedlich in einem Kaufprozess? Ist der Kunde weiblich? Wie k\u00f6nnen Unternehmen ihre Angebote genderspezifisch gestalten? Und ist dies \u00fcberhaupt notwendig?<\/strong><\/p>\n<p>Diese und weitere Fragen werden am <strong>10. September 2013<\/strong> am <a title=\"Swiss New Marketing Forum\" href=\"http:\/\/www.project.zhaw.ch\/de\/management\/snmf2013.html\" target=\"_blank\">Swiss New Marketing Forum<\/a>\u00a0diskutiert. Die Marketing-Fachveranstaltung wird an der\u00a0<a title=\"SML\" href=\"http:\/\/www.sml.zhaw.ch\/\" target=\"_blank\">ZHAW School of Management and Law<\/a>\u00a0in Winterthur durchgef\u00fchrt.<\/p>\n<p><a title=\"Referenten\" href=\"http:\/\/www.project.zhaw.ch\/de\/management\/snmf2013\/speakers.html\" target=\"_blank\"><strong>Spannende Plenums-Referate erwarten die Teilnehmer<\/strong><\/a>:<\/p>\n<ul>\n<li><strong>Genderspezifisches Touchpoint-Management bei Versicherungen<\/strong>\n<ul>\n<li><strong>Dr. Carole Ackermann<\/strong>, Mitglied des Aufsichtsrates, Allianz Suisse<\/li>\n<li><strong>Dr. Teresa Valerie Mandl<\/strong>, Dozentin ZHAW School of Management and Law und T.V.T. swissconsult GmbH<\/li>\n<\/ul>\n<\/li>\n<li><strong>Die weibliche Zielgruppe neu entdecken<\/strong>\n<ul>\n<li><strong>Cindy Groenke<\/strong>, Verantwortliche Strategische Allianzen, Whirlpool<\/li>\n<\/ul>\n<\/li>\n<li><strong>Der Kunde ist weiblich<\/strong>\n<ul>\n<li><strong>Diana Jaff\u00e9<\/strong>, Expertin Gender Marketing, Gr\u00fcnderin Bluestone AG<\/li>\n<\/ul>\n<\/li>\n<li><strong>Nach dem Kauf ist vor dem Kauf &#8211; Konsumenten in der &#8222;Auswertungsfalle&#8220;<\/strong>\n<ul>\n<li><strong>Roman Meier, <\/strong>Manager f\u00fcr Business Transformation,\u00a0Accenture GmbH<\/li>\n<li><strong>Alexandra Streufert<\/strong>, Media Management, Accenture GmbH<\/li>\n<\/ul>\n<\/li>\n<li><strong>Female Employer Branding<\/strong>\n<ul>\n<li><strong>Heiner Thorborg<\/strong>, Personalberater f\u00fcr weibliche Managementtalente, Gr\u00fcnder Generation CEO<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>In der anschliessenden Diskussion-Session nehmen Cindy Groenke, Roman Meier, Diana Jaff\u00e9 und Sandra-Stella Triebl (Ladies Drive) teil. Die Teilnehmenden erhalten die Gelegenheit, ihre Fragestellungen und Sichtweise einzubringen und die aktuellen mit den Experten zu diskutieren und hinterfragen.<\/p>\n<p>Durch die Veranstaltung f\u00fchrt die bekannte Sportmoderatorin <a title=\"Steffi Buchli\" href=\"http:\/\/www.project.zhaw.ch\/de\/management\/snmf2013\/speakers.html\" target=\"_blank\">Steffi Buchli.<\/a><\/p>\n<p>Das<a title=\"IMM\" href=\"http:\/\/www.imm.zhaw.ch\/de.html\" target=\"_blank\"> Institut f\u00fcr Marketing Management<\/a> besch\u00e4ftigt sich ebenfalls mit dem Thema &#8222;Marketing ist weiblich&#8220;. In einem Interview mit dem Leiter des Instituts f\u00fcr Marketing Management erkl\u00e4rt <a title=\"Brian R\u00fceger\" href=\"http:\/\/www.zhaw.ch\/fileadmin\/php_includes\/popup\/person-detail.php?kurzz=rubn\" target=\"_blank\">Brian R\u00fceger<\/a>, wie sich das Marketing in den letzten 30 Jahren ver\u00e4ndert hat.<\/p>\n<div style=\"text-align: center\"><\/div>\n<p>&nbsp;<\/p>\n<p>Weitere Informationen und Anmeldung unter: <a title=\"Swiss New Marketing Forum\" href=\"http:\/\/www.swiss-new-marketing-forum.ch\/\" target=\"_blank\">www.swiss-new-marketing-forum.ch<\/a><\/p>\n<div class=\"pt-sm\">Schlagw\u00f6rter: <a href=\"https:\/\/blog.zhaw.ch\/marketingmanagement\/tag\/gender-marketing\/\">Gender Marketing<\/a>, <a href=\"https:\/\/blog.zhaw.ch\/marketingmanagement\/tag\/referenten\/\">Referenten<\/a>, <a href=\"https:\/\/blog.zhaw.ch\/marketingmanagement\/tag\/snmf13\/\">snmf13<\/a>, <a href=\"https:\/\/blog.zhaw.ch\/marketingmanagement\/tag\/swiss-new-marketing-forum\/\">Swiss New Marketing Forum<\/a><br><\/div>","protected":false},"excerpt":{"rendered":"<p>Verhalten sich M\u00e4nner und Frauen unterschiedlich in einem Kaufprozess? Ist der Kunde weiblich? Wie k\u00f6nnen Unternehmen ihre Angebote genderspezifisch gestalten? Und ist dies \u00fcberhaupt notwendig? Diese und weitere Fragen werden am 10. September 2013 am Swiss New Marketing Forum\u00a0diskutiert. Die Marketing-Fachveranstaltung wird an der\u00a0ZHAW School of Management and Law\u00a0in Winterthur durchgef\u00fchrt. Spannende Plenums-Referate erwarten die [&hellip;]<\/p>\n","protected":false},"author":113,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[8],"tags":[206,461,516,574],"features":[],"class_list":["post-4597","post","type-post","status-publish","format-standard","hentry","category-marketing-management","tag-gender-marketing","tag-referenten","tag-snmf13","tag-swiss-new-marketing-forum"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Marketing ist weiblich - Swiss New Marketing Forum - Marketing Management-Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.zhaw.ch\/marketingmanagement\/marketing-ist-weiblich-swiss-new-marketing-forum\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing ist weiblich - Swiss New Marketing Forum\" \/>\n<meta property=\"og:description\" content=\"Verhalten sich M\u00e4nner und Frauen unterschiedlich in einem Kaufprozess? Ist der Kunde weiblich? Wie k\u00f6nnen Unternehmen ihre Angebote genderspezifisch gestalten? Und ist dies \u00fcberhaupt notwendig? Diese und weitere Fragen werden am 10. September 2013 am Swiss New Marketing Forum\u00a0diskutiert. Die Marketing-Fachveranstaltung wird an der\u00a0ZHAW School of Management and Law\u00a0in Winterthur durchgef\u00fchrt. 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