{"id":435,"date":"2011-10-28T09:15:49","date_gmt":"2011-10-28T07:15:49","guid":{"rendered":"http:\/\/ianus.zhaw.ch\/marketingmanagement\/?p=435"},"modified":"2011-10-28T09:15:49","modified_gmt":"2011-10-28T07:15:49","slug":"nachhaltigkeit-sustainability-marketing-2-0","status":"publish","type":"post","link":"https:\/\/blog.zhaw.ch\/marketingmanagement\/nachhaltigkeit-sustainability-marketing-2-0\/","title":{"rendered":"Nachhaltigkeit: Sustainability Marketing 2.0"},"content":{"rendered":"<figure id=\"attachment_440\" aria-describedby=\"caption-attachment-440\" style=\"width: 371px\" class=\"wp-caption alignnone\"><a href=\"http:\/\/blog.zhaw.ch\/marketingmanagement\/files\/2011\/11\/oekologie.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-440 \" title=\"oekologie\" src=\"http:\/\/blog.zhaw.ch\/marketingmanagement\/files\/2011\/11\/oekologie-300x76.jpg\" alt=\"\" width=\"371\" height=\"95\" \/><\/a><figcaption id=\"caption-attachment-440\" class=\"wp-caption-text\">Quelle: Handelszeitung<\/figcaption><\/figure>\n<p>Unternehmen tun gut daran, gr\u00fcne Produkte nicht nur f\u00fcr gr\u00fcne Kunden zu entwickeln, sondern f\u00fcr alle. Guido M\u00fcller, Dozent an der ZHAW School of Management an Law, und ich zeigen im Artikel der Handelszeitung auf, weshalb Sustainability Marketing f\u00fcr weit mehr als nur die Zielgruppe der LOHAS von Bedeutung ist.<\/p>\n<p>Kernaussagen des Artikels:<\/p>\n<ul>\n<li><strong>Nachhaltigkeit ist selbstverst\u00e4ndlich: <\/strong>Nachhaltigkeit im Marketing f\u00fcr gr\u00fcne Produkte l\u00e4sst sich heute nicht mehr nur auf Utopisten oder Scuppies (social conscious upwardly mobile people) beschr\u00e4nken.<\/li>\n<li><strong>Nachhaltigkeit als Innovationstreiber: <\/strong>Betriebe mit nachhaltiger Unternehmensf\u00fchrung sind klar im Wettbewerbsvorteil. Die Kunden sind auf Nachhaltikeitsthemen sensibilisiert und die rechtlichen und politischen Rahmenbedingungen werden in Zukunft wohl noch versch\u00e4rt werden.<\/li>\n<\/ul>\n<p>Den ganzen Artikel zu diesem Thema finden Sie <a title=\"Handelszeitung\" href=\"http:\/\/www.handelszeitung.ch\/unternehmen\/nachhaltigkeit-sustainability-marketing-20\" target=\"_blank\">hier<\/a>.<\/p>\n<p>Das Zentrum f\u00fcr Marketing Management der ZHAW School of Management and Law bietet neu das Certificate of Advanced Studies (CAS) in <a title=\"CAS Sustainability Marketing\" href=\"http:\/\/www.sml.zhaw.ch\/de\/management\/zmm\/weiterbildung\/cas-sustainability-marketing.html\" target=\"_blank\">Sustainability Marketing <\/a>(12 ECTS) an. Dieser sechsmonatige Weiter\u00adbildungs\u00adstudiengang befasst sich mit Instrumenten sowie Konzepten, die Unternehmen und Manager \u00addabei unterst\u00fctzen, sozial-\u00f6kologische Produkte und Dienstleistungen aussichtsreich zu vermarkten.<\/p>\n<div class=\"pt-sm\">Schlagw\u00f6rter: <a href=\"https:\/\/blog.zhaw.ch\/marketingmanagement\/tag\/lohas\/\">LOHAS<\/a>, <a href=\"https:\/\/blog.zhaw.ch\/marketingmanagement\/tag\/nachhaltigkeit\/\">Nachhaltigkeit<\/a>, <a href=\"https:\/\/blog.zhaw.ch\/marketingmanagement\/tag\/presse\/\">Presse<\/a>, <a href=\"https:\/\/blog.zhaw.ch\/marketingmanagement\/tag\/sustainability-marketing\/\">Sustainability Marketing<\/a>, <a href=\"https:\/\/blog.zhaw.ch\/marketingmanagement\/tag\/trends\/\">Trends<\/a><br><\/div>","protected":false},"excerpt":{"rendered":"<p>Unternehmen tun gut daran, gr\u00fcne Produkte nicht nur f\u00fcr gr\u00fcne Kunden zu entwickeln, sondern f\u00fcr alle. Guido M\u00fcller, Dozent an der ZHAW School of Management an Law, und ich zeigen im Artikel der Handelszeitung auf, weshalb Sustainability Marketing f\u00fcr weit mehr als nur die Zielgruppe der LOHAS von Bedeutung ist. Kernaussagen des Artikels: Nachhaltigkeit ist [&hellip;]<\/p>\n","protected":false},"author":133,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[8,12,13],"tags":[329,386,440,902,608],"features":[],"class_list":["post-435","post","type-post","status-publish","format-standard","hentry","category-marketing-management","category-sustainability-marketing","category-weiterbildung","tag-lohas","tag-nachhaltigkeit","tag-presse","tag-sustainability-marketing","tag-trends"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Nachhaltigkeit: Sustainability Marketing 2.0 - Marketing Management-Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.zhaw.ch\/marketingmanagement\/nachhaltigkeit-sustainability-marketing-2-0\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nachhaltigkeit: Sustainability Marketing 2.0\" \/>\n<meta property=\"og:description\" content=\"Unternehmen tun gut daran, gr\u00fcne Produkte nicht nur f\u00fcr gr\u00fcne Kunden zu entwickeln, sondern f\u00fcr alle. 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