{"id":3786,"date":"2013-01-22T09:04:40","date_gmt":"2013-01-22T08:04:40","guid":{"rendered":"http:\/\/ianus.zhaw.ch\/marketingmanagement\/?p=3786"},"modified":"2013-01-22T09:04:40","modified_gmt":"2013-01-22T08:04:40","slug":"beurteilung-pr-auftritt-lance-armstrong","status":"publish","type":"post","link":"https:\/\/blog.zhaw.ch\/marketingmanagement\/beurteilung-pr-auftritt-lance-armstrong\/","title":{"rendered":"Beurteilung PR-Auftritt Lance Armstrong"},"content":{"rendered":"<p>Lance Armstrong machte sein Dopinggest\u00e4ndnis exklusiv bei Oprah Winfrey. Ein PR-Auftritt auf den viele gespannt gewartet haben.\u00a0<a title=\"Cary Steinmann\" href=\"http:\/\/www.sml.zhaw.ch\/fileadmin\/php_includes\/popup\/person-detail.php?kurzz=stca\" target=\"_blank\">Cary Steinmann<\/a>, Dozent an der ZHAW School of Management and Law, beurteilte gestern in der Sendung <a title=\"Sportlounge\" href=\"http:\/\/www.srf.ch\/sendungen\/sportlounge\" target=\"_blank\">Sportlounge<\/a> den Auftritt von Lance Armstrong.<\/p>\n<p style=\"text-align: center\"><a title=\"Sportlounge\" href=\"http:\/\/www.srf.ch\/player\/tv\/sportlounge\/video\/wie-lance-armstrong-alle-instrumentalisiert?id=c6c1a51d-c3d1-43c0-9570-234a923a4b06\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-3791 aligncenter\" title=\"Cary Steinmann\" src=\"http:\/\/blog.zhaw.ch\/marketingmanagement\/files\/2013\/01\/sportlounge_stca.jpg\" alt=\"\" width=\"500\" height=\"277\" \/><\/a><\/p>\n<div class=\"pt-sm\">Schlagw\u00f6rter: <a href=\"https:\/\/blog.zhaw.ch\/marketingmanagement\/tag\/dopinggestandnis\/\">Dopinggest\u00e4ndnis<\/a>, <a href=\"https:\/\/blog.zhaw.ch\/marketingmanagement\/tag\/kommunikation\/\">Kommunikation<\/a>, <a href=\"https:\/\/blog.zhaw.ch\/marketingmanagement\/tag\/lance-armstrong\/\">Lance Armstrong<\/a>, <a href=\"https:\/\/blog.zhaw.ch\/marketingmanagement\/tag\/pr\/\">PR<\/a><br><\/div>","protected":false},"excerpt":{"rendered":"<p>Lance Armstrong machte sein Dopinggest\u00e4ndnis exklusiv bei Oprah Winfrey. Ein PR-Auftritt auf den viele gespannt gewartet haben.\u00a0Cary Steinmann, Dozent an der ZHAW School of Management and Law, beurteilte gestern in der Sendung Sportlounge den Auftritt von Lance Armstrong. Schlagw\u00f6rter: Dopinggest\u00e4ndnis, Kommunikation, Lance Armstrong, PR<\/p>\n","protected":false},"author":113,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[3,8],"tags":[148,284,316,436],"features":[],"class_list":["post-3786","post","type-post","status-publish","format-standard","hentry","category-branding-kommunikation","category-marketing-management","tag-dopinggestandnis","tag-kommunikation","tag-lance-armstrong","tag-pr"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Beurteilung PR-Auftritt Lance Armstrong - Marketing Management-Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.zhaw.ch\/marketingmanagement\/beurteilung-pr-auftritt-lance-armstrong\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Beurteilung PR-Auftritt Lance Armstrong\" \/>\n<meta property=\"og:description\" content=\"Lance Armstrong machte sein Dopinggest\u00e4ndnis exklusiv bei Oprah Winfrey. Ein PR-Auftritt auf den viele gespannt gewartet haben.\u00a0Cary Steinmann, Dozent an der ZHAW School of Management and Law, beurteilte gestern in der Sendung Sportlounge den Auftritt von Lance Armstrong. Schlagw\u00f6rter: Dopinggest\u00e4ndnis, Kommunikation, Lance Armstrong, PR\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.zhaw.ch\/marketingmanagement\/beurteilung-pr-auftritt-lance-armstrong\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing Management-Blog\" \/>\n<meta property=\"article:published_time\" content=\"2013-01-22T08:04:40+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/blog.zhaw.ch\/marketingmanagement\/files\/2013\/01\/sportlounge_stca.jpg\" \/>\n<meta name=\"author\" content=\"sime\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"sime\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/blog.zhaw.ch\/marketingmanagement\/beurteilung-pr-auftritt-lance-armstrong\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/blog.zhaw.ch\/marketingmanagement\/beurteilung-pr-auftritt-lance-armstrong\/\"},\"author\":{\"name\":\"sime\",\"@id\":\"https:\/\/blog.zhaw.ch\/marketingmanagement\/#\/schema\/person\/8e06c2e89a2bdd62463d0815d0239d3f\"},\"headline\":\"Beurteilung PR-Auftritt Lance Armstrong\",\"datePublished\":\"2013-01-22T08:04:40+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/blog.zhaw.ch\/marketingmanagement\/beurteilung-pr-auftritt-lance-armstrong\/\"},\"wordCount\":44,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/blog.zhaw.ch\/marketingmanagement\/beurteilung-pr-auftritt-lance-armstrong\/#primaryimage\"},\"thumbnailUrl\":\"http:\/\/blog.zhaw.ch\/marketingmanagement\/files\/2013\/01\/sportlounge_stca.jpg\",\"keywords\":[\"Dopinggest\u00e4ndnis\",\"Kommunikation\",\"Lance Armstrong\",\"PR\"],\"articleSection\":[\"Branding &amp; Kommunikation\",\"Marketing Management\"],\"inLanguage\":\"de\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/blog.zhaw.ch\/marketingmanagement\/beurteilung-pr-auftritt-lance-armstrong\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/blog.zhaw.ch\/marketingmanagement\/beurteilung-pr-auftritt-lance-armstrong\/\",\"url\":\"https:\/\/blog.zhaw.ch\/marketingmanagement\/beurteilung-pr-auftritt-lance-armstrong\/\",\"name\":\"Beurteilung PR-Auftritt Lance Armstrong - Marketing Management-Blog\",\"isPartOf\":{\"@id\":\"https:\/\/blog.zhaw.ch\/marketingmanagement\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/blog.zhaw.ch\/marketingmanagement\/beurteilung-pr-auftritt-lance-armstrong\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/blog.zhaw.ch\/marketingmanagement\/beurteilung-pr-auftritt-lance-armstrong\/#primaryimage\"},\"thumbnailUrl\":\"http:\/\/blog.zhaw.ch\/marketingmanagement\/files\/2013\/01\/sportlounge_stca.jpg\",\"datePublished\":\"2013-01-22T08:04:40+00:00\",\"author\":{\"@id\":\"https:\/\/blog.zhaw.ch\/marketingmanagement\/#\/schema\/person\/8e06c2e89a2bdd62463d0815d0239d3f\"},\"breadcrumb\":{\"@id\":\"https:\/\/blog.zhaw.ch\/marketingmanagement\/beurteilung-pr-auftritt-lance-armstrong\/#breadcrumb\"},\"inLanguage\":\"de\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/blog.zhaw.ch\/marketingmanagement\/beurteilung-pr-auftritt-lance-armstrong\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\/\/blog.zhaw.ch\/marketingmanagement\/beurteilung-pr-auftritt-lance-armstrong\/#primaryimage\",\"url\":\"\",\"contentUrl\":\"\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/blog.zhaw.ch\/marketingmanagement\/beurteilung-pr-auftritt-lance-armstrong\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\/\/blog.zhaw.ch\/marketingmanagement\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Beurteilung PR-Auftritt Lance Armstrong\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/blog.zhaw.ch\/marketingmanagement\/#website\",\"url\":\"https:\/\/blog.zhaw.ch\/marketingmanagement\/\",\"name\":\"Marketing Management-Blog\",\"description\":\"Ein Blog der ZHAW Z\u00fcrcher Hochschule f\u00fcr Angewandte Wissenschaften\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/blog.zhaw.ch\/marketingmanagement\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"de\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/blog.zhaw.ch\/marketingmanagement\/#\/schema\/person\/8e06c2e89a2bdd62463d0815d0239d3f\",\"name\":\"sime\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/7efe0f5544aaadb27799c798d2d1aeb8d9e05d4e98c542502113f54534837b15?s=96&d=mm&r=g\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/7efe0f5544aaadb27799c798d2d1aeb8d9e05d4e98c542502113f54534837b15?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/7efe0f5544aaadb27799c798d2d1aeb8d9e05d4e98c542502113f54534837b15?s=96&d=mm&r=g\",\"caption\":\"sime\"},\"url\":\"https:\/\/blog.zhaw.ch\/marketingmanagement\/author\/sime\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Beurteilung PR-Auftritt Lance Armstrong - Marketing Management-Blog","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/blog.zhaw.ch\/marketingmanagement\/beurteilung-pr-auftritt-lance-armstrong\/","og_locale":"de_DE","og_type":"article","og_title":"Beurteilung PR-Auftritt Lance Armstrong","og_description":"Lance Armstrong machte sein Dopinggest\u00e4ndnis exklusiv bei Oprah Winfrey. Ein PR-Auftritt auf den viele gespannt gewartet haben.\u00a0Cary Steinmann, Dozent an der ZHAW School of Management and Law, beurteilte gestern in der Sendung Sportlounge den Auftritt von Lance Armstrong. Schlagw\u00f6rter: Dopinggest\u00e4ndnis, Kommunikation, Lance Armstrong, PR","og_url":"https:\/\/blog.zhaw.ch\/marketingmanagement\/beurteilung-pr-auftritt-lance-armstrong\/","og_site_name":"Marketing Management-Blog","article_published_time":"2013-01-22T08:04:40+00:00","og_image":[{"url":"http:\/\/blog.zhaw.ch\/marketingmanagement\/files\/2013\/01\/sportlounge_stca.jpg","type":"","width":"","height":""}],"author":"sime","twitter_card":"summary_large_image","twitter_misc":{"Verfasst von":"sime"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/blog.zhaw.ch\/marketingmanagement\/beurteilung-pr-auftritt-lance-armstrong\/#article","isPartOf":{"@id":"https:\/\/blog.zhaw.ch\/marketingmanagement\/beurteilung-pr-auftritt-lance-armstrong\/"},"author":{"name":"sime","@id":"https:\/\/blog.zhaw.ch\/marketingmanagement\/#\/schema\/person\/8e06c2e89a2bdd62463d0815d0239d3f"},"headline":"Beurteilung PR-Auftritt Lance Armstrong","datePublished":"2013-01-22T08:04:40+00:00","mainEntityOfPage":{"@id":"https:\/\/blog.zhaw.ch\/marketingmanagement\/beurteilung-pr-auftritt-lance-armstrong\/"},"wordCount":44,"commentCount":0,"image":{"@id":"https:\/\/blog.zhaw.ch\/marketingmanagement\/beurteilung-pr-auftritt-lance-armstrong\/#primaryimage"},"thumbnailUrl":"http:\/\/blog.zhaw.ch\/marketingmanagement\/files\/2013\/01\/sportlounge_stca.jpg","keywords":["Dopinggest\u00e4ndnis","Kommunikation","Lance Armstrong","PR"],"articleSection":["Branding &amp; Kommunikation","Marketing Management"],"inLanguage":"de","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/blog.zhaw.ch\/marketingmanagement\/beurteilung-pr-auftritt-lance-armstrong\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/blog.zhaw.ch\/marketingmanagement\/beurteilung-pr-auftritt-lance-armstrong\/","url":"https:\/\/blog.zhaw.ch\/marketingmanagement\/beurteilung-pr-auftritt-lance-armstrong\/","name":"Beurteilung PR-Auftritt Lance Armstrong - Marketing Management-Blog","isPartOf":{"@id":"https:\/\/blog.zhaw.ch\/marketingmanagement\/#website"},"primaryImageOfPage":{"@id":"https:\/\/blog.zhaw.ch\/marketingmanagement\/beurteilung-pr-auftritt-lance-armstrong\/#primaryimage"},"image":{"@id":"https:\/\/blog.zhaw.ch\/marketingmanagement\/beurteilung-pr-auftritt-lance-armstrong\/#primaryimage"},"thumbnailUrl":"http:\/\/blog.zhaw.ch\/marketingmanagement\/files\/2013\/01\/sportlounge_stca.jpg","datePublished":"2013-01-22T08:04:40+00:00","author":{"@id":"https:\/\/blog.zhaw.ch\/marketingmanagement\/#\/schema\/person\/8e06c2e89a2bdd62463d0815d0239d3f"},"breadcrumb":{"@id":"https:\/\/blog.zhaw.ch\/marketingmanagement\/beurteilung-pr-auftritt-lance-armstrong\/#breadcrumb"},"inLanguage":"de","potentialAction":[{"@type":"ReadAction","target":["https:\/\/blog.zhaw.ch\/marketingmanagement\/beurteilung-pr-auftritt-lance-armstrong\/"]}]},{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/blog.zhaw.ch\/marketingmanagement\/beurteilung-pr-auftritt-lance-armstrong\/#primaryimage","url":"","contentUrl":""},{"@type":"BreadcrumbList","@id":"https:\/\/blog.zhaw.ch\/marketingmanagement\/beurteilung-pr-auftritt-lance-armstrong\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Startseite","item":"https:\/\/blog.zhaw.ch\/marketingmanagement\/"},{"@type":"ListItem","position":2,"name":"Beurteilung PR-Auftritt Lance Armstrong"}]},{"@type":"WebSite","@id":"https:\/\/blog.zhaw.ch\/marketingmanagement\/#website","url":"https:\/\/blog.zhaw.ch\/marketingmanagement\/","name":"Marketing Management-Blog","description":"Ein Blog der ZHAW Z\u00fcrcher Hochschule f\u00fcr Angewandte Wissenschaften","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/blog.zhaw.ch\/marketingmanagement\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"de"},{"@type":"Person","@id":"https:\/\/blog.zhaw.ch\/marketingmanagement\/#\/schema\/person\/8e06c2e89a2bdd62463d0815d0239d3f","name":"sime","image":{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/secure.gravatar.com\/avatar\/7efe0f5544aaadb27799c798d2d1aeb8d9e05d4e98c542502113f54534837b15?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/7efe0f5544aaadb27799c798d2d1aeb8d9e05d4e98c542502113f54534837b15?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/7efe0f5544aaadb27799c798d2d1aeb8d9e05d4e98c542502113f54534837b15?s=96&d=mm&r=g","caption":"sime"},"url":"https:\/\/blog.zhaw.ch\/marketingmanagement\/author\/sime\/"}]}},"_links":{"self":[{"href":"https:\/\/blog.zhaw.ch\/marketingmanagement\/wp-json\/wp\/v2\/posts\/3786","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.zhaw.ch\/marketingmanagement\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.zhaw.ch\/marketingmanagement\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.zhaw.ch\/marketingmanagement\/wp-json\/wp\/v2\/users\/113"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.zhaw.ch\/marketingmanagement\/wp-json\/wp\/v2\/comments?post=3786"}],"version-history":[{"count":0,"href":"https:\/\/blog.zhaw.ch\/marketingmanagement\/wp-json\/wp\/v2\/posts\/3786\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.zhaw.ch\/marketingmanagement\/wp-json\/wp\/v2\/media?parent=3786"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.zhaw.ch\/marketingmanagement\/wp-json\/wp\/v2\/categories?post=3786"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.zhaw.ch\/marketingmanagement\/wp-json\/wp\/v2\/tags?post=3786"},{"taxonomy":"features","embeddable":true,"href":"https:\/\/blog.zhaw.ch\/marketingmanagement\/wp-json\/wp\/v2\/features?post=3786"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}