{"id":3213,"date":"2012-10-12T16:35:35","date_gmt":"2012-10-12T14:35:35","guid":{"rendered":"http:\/\/ianus.zhaw.ch\/marketingmanagement\/?p=3213"},"modified":"2012-10-12T16:35:35","modified_gmt":"2012-10-12T14:35:35","slug":"samantha-yarwood-von-starbucks-im-video-interview","status":"publish","type":"post","link":"https:\/\/blog.zhaw.ch\/marketingmanagement\/samantha-yarwood-von-starbucks-im-video-interview\/","title":{"rendered":"Samantha Yarwood von Starbucks im Video-Interview"},"content":{"rendered":"<p>Am <a href=\"http:\/\/www.swiss-new-marketing-forum.ch\" target=\"_blank\">Swiss New Marketing Forum <\/a>vom 12. September 2012 konnte <a href=\"http:\/\/project.zhaw.ch\/de\/management\/snmf2012\/programm\/speakers.html\" target=\"_blank\">Samantha Yarwood, Director Marketing CH &amp; AT von Starbucks<\/a>, leider krankheitshalber ihr Referat nicht halten. Im folgenden Video erl\u00e4utert sie nun die Kernpunkte ihres Vortrags: Worauf basiert der Erfolg von Starbucks? Was bedeutet Customer Experience Management f\u00fcr die Kaffeehaus-Kette? Wie greift das Unternehmen innovative Kunden-Ideen auf?<\/p>\n<div class=\"pt-sm\">Schlagw\u00f6rter: <a href=\"https:\/\/blog.zhaw.ch\/marketingmanagement\/tag\/ruckblick\/\">R\u00fcckblick<\/a>, <a href=\"https:\/\/blog.zhaw.ch\/marketingmanagement\/tag\/snmf12\/\">snmf12<\/a>, <a href=\"https:\/\/blog.zhaw.ch\/marketingmanagement\/tag\/swiss-new-marketing-forum\/\">Swiss New Marketing Forum<\/a>, <a href=\"https:\/\/blog.zhaw.ch\/marketingmanagement\/tag\/video\/\">Video<\/a><br><\/div>","protected":false},"excerpt":{"rendered":"<p>Am Swiss New Marketing Forum vom 12. September 2012 konnte Samantha Yarwood, Director Marketing CH &amp; AT von Starbucks, leider krankheitshalber ihr Referat nicht halten. Im folgenden Video erl\u00e4utert sie nun die Kernpunkte ihres Vortrags: Worauf basiert der Erfolg von Starbucks? Was bedeutet Customer Experience Management f\u00fcr die Kaffeehaus-Kette? Wie greift das Unternehmen innovative Kunden-Ideen [&hellip;]<\/p>\n","protected":false},"author":109,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[8,11],"tags":[479,515,574,632],"features":[],"class_list":["post-3213","post","type-post","status-publish","format-standard","hentry","category-marketing-management","category-social-media-marketing","tag-ruckblick","tag-snmf12","tag-swiss-new-marketing-forum","tag-video"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Samantha Yarwood von Starbucks im Video-Interview - Marketing Management-Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.zhaw.ch\/marketingmanagement\/samantha-yarwood-von-starbucks-im-video-interview\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Samantha Yarwood von Starbucks im Video-Interview\" \/>\n<meta property=\"og:description\" content=\"Am Swiss New Marketing Forum vom 12. September 2012 konnte Samantha Yarwood, Director Marketing CH &amp; AT von Starbucks, leider krankheitshalber ihr Referat nicht halten. Im folgenden Video erl\u00e4utert sie nun die Kernpunkte ihres Vortrags: Worauf basiert der Erfolg von Starbucks? Was bedeutet Customer Experience Management f\u00fcr die Kaffeehaus-Kette? 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