{"id":2952,"date":"2012-09-24T15:46:24","date_gmt":"2012-09-24T13:46:24","guid":{"rendered":"http:\/\/ianus.zhaw.ch\/marketingmanagement\/?p=2952"},"modified":"2012-09-24T15:46:24","modified_gmt":"2012-09-24T13:46:24","slug":"workshop-an-der-blue-tech-2012","status":"publish","type":"post","link":"https:\/\/blog.zhaw.ch\/marketingmanagement\/workshop-an-der-blue-tech-2012\/","title":{"rendered":"Workshop an der Blue-Tech 2012"},"content":{"rendered":"<p><strong>Im Rahmen der Blue-Tech wurden verschiedene Workshops in Zusammenarbeit mit der Internationalen Bodenseehochschule IBH, dem WWF, The Natural Step und der ZHAW angeboten mit der M\u00f6glichkeit sich das n\u00f6tige R\u00fcstzeug f\u00fcr die Praxis von morgen zu verschaffen. <\/strong><\/p>\n<p>Das <a title=\"ZMM\" href=\"http:\/\/www.zmm.zhaw.ch\/\" target=\"_blank\">Zentrum f\u00fcr Marketing Management<\/a> hat in Zusammenarbeit mit S2 Sustainability Strategies (The Natural Step Schweiz) und dem Gesch\u00e4ftsf\u00fchrer der Briner AG Herr Weber in Winterthur einen spannenden Workshop zum Thema Strategieentwicklung durchgef\u00fchrt.<\/p>\n<p>Im Workshop \u00abDie 4 Kriterien f\u00fcr den Erfolg in der Zukunft \u2013 wirkungsvolle Strategien f\u00fcr Unternehmer\u00bb wurde das erprobte Rahmenwerk von The Natural Step als Basis f\u00fcr die Entwicklung von nachhaltigen Gesch\u00e4ftsstrategien vorgestellt. The Natural Step gibt vier Systembedingungen vor, die auch als Definition von Nachhaltigkeit angesehen werden k\u00f6nnen und ein einheitliches Verst\u00e4ndnis von Nachhaltigkeit schaffen. Auf dieser Basis haben die 24 Teilnehmer eine Vision f\u00fcr verschiedene Unternehmen aus den Bereichen Abfallwirtschaft, Sanit\u00e4r und Mobilit\u00e4t definiert, die als Grundlage f\u00fcr die Strategieentwicklung gilt.<\/p>\n<p>Nach einer kurzen Input-Pr\u00e4sentation zum Business Model Canvas (Osterwalder &amp; Pigneur, 2010) und dem Praxisbeispiel der Briner AG, konnten die Teilnehmenden in Kleingruppen ihr Business Model entwickeln und sich zum Schluss nach einer 10-Minutigen Pr\u00e4sentation wertvolles Feedback von den Teilnehmenden und den Experten aus der Praxis und der ZHAW abholen.<\/p>\n<p>Pr\u00e4sentation zum Teil 1 des Workshops: Strategien f\u00fcr Nachhaltigkeit<\/p>\n<div style=\"margin-bottom:5px\"> <strong> <a href=\"http:\/\/de.slideshare.net\/bergever\/strategieentwicklung-workshop-bluetech\" title=\"Strategieentwicklung Workshop Blue-Tech, Winterthur\" target=\"_blank\">Strategieentwicklung Workshop Blue-Tech, Winterthur<\/a> <\/strong> from <strong><a href=\"http:\/\/de.slideshare.net\/bergever\" target=\"_blank\">bergever<\/a><\/strong> <\/div>\n<p>Pr\u00e4sentation\u00a0zum Teil 2 des Workshops: Business Model Canvas<\/p>\n<div style=\"margin-bottom:5px\"> <strong> <a href=\"http:\/\/de.slideshare.net\/bergever\/workshop-blue-techbusiness-model-canvassshare\" title=\"Workshop Blue-Tech_Business Model Canvas\" target=\"_blank\">Workshop Blue-Tech_Business Model Canvas<\/a> <\/strong> from <strong><a href=\"http:\/\/de.slideshare.net\/bergever\" target=\"_blank\">bergever<\/a><\/strong> <\/div>\n<div class=\"pt-sm\">Schlagw\u00f6rter: <a href=\"https:\/\/blog.zhaw.ch\/marketingmanagement\/tag\/blue-tech\/\">Blue-Tech<\/a>, <a href=\"https:\/\/blog.zhaw.ch\/marketingmanagement\/tag\/the-natural-step\/\">the natural step<\/a>, <a href=\"https:\/\/blog.zhaw.ch\/marketingmanagement\/tag\/workshop\/\">Workshop<\/a><br><\/div>","protected":false},"excerpt":{"rendered":"<p>Im Rahmen der Blue-Tech wurden verschiedene Workshops in Zusammenarbeit mit der Internationalen Bodenseehochschule IBH, dem WWF, The Natural Step und der ZHAW angeboten mit der M\u00f6glichkeit sich das n\u00f6tige R\u00fcstzeug f\u00fcr die Praxis von morgen zu verschaffen. Das Zentrum f\u00fcr Marketing Management hat in Zusammenarbeit mit S2 Sustainability Strategies (The Natural Step Schweiz) und dem [&hellip;]<\/p>\n","protected":false},"author":133,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[8,12],"tags":[72,595,664],"features":[],"class_list":["post-2952","post","type-post","status-publish","format-standard","hentry","category-marketing-management","category-sustainability-marketing","tag-blue-tech","tag-the-natural-step","tag-workshop"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Workshop an der Blue-Tech 2012 - Marketing Management-Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.zhaw.ch\/marketingmanagement\/workshop-an-der-blue-tech-2012\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Workshop an der Blue-Tech 2012\" \/>\n<meta property=\"og:description\" content=\"Im Rahmen der Blue-Tech wurden verschiedene Workshops in Zusammenarbeit mit der Internationalen Bodenseehochschule IBH, dem WWF, The Natural Step und der ZHAW angeboten mit der M\u00f6glichkeit sich das n\u00f6tige R\u00fcstzeug f\u00fcr die Praxis von morgen zu verschaffen. 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