{"id":2769,"date":"2012-09-04T08:38:52","date_gmt":"2012-09-04T06:38:52","guid":{"rendered":"http:\/\/ianus.zhaw.ch\/marketingmanagement\/?p=2769"},"modified":"2012-09-04T08:38:52","modified_gmt":"2012-09-04T06:38:52","slug":"eine-pinteresting-prasentation-von-nicole-gerber","status":"publish","type":"post","link":"https:\/\/blog.zhaw.ch\/marketingmanagement\/eine-pinteresting-prasentation-von-nicole-gerber\/","title":{"rendered":"Eine pinteresting Pr\u00e4sentation von Nicole Gerber"},"content":{"rendered":"<p>Die <a title=\"SSMC\" href=\"http:\/\/www.social-media-community.ch\/\" target=\"_blank\">Swiss Social Media Community<\/a> lud gestern zum\u00a0spannenden Fachvortrag\u00a0<a title=\"Event\" href=\"http:\/\/www.social-media-community.ch\/events\" target=\"_blank\">&#8222;Pinterest,\u00a0der neue Stern am Social\u00a0Media-Firnament?&#8220;<\/a> ein. Nicole Gerber stellte die am schnellsten wachsende Social Media-Plattform kurz vor, gab spannende Inputs zu den Zahlen und Fakten, zeigte spannende Beispiele zum Einsatz von Social Media f\u00fcr Private und Unternehmen auf und stand f\u00fcr Fragen zur Verf\u00fcgung.<\/p>\n<p>Um Pinterest erfolgreich zu nutzen, hat <a title=\"Nicole Gerber on Twitter\" href=\"http:\/\/twitter.com\/nicolissa\" target=\"_blank\">@nicolissa<\/a> \u00fcber 20 Tipps zusammen gestellt, die man beim Einsatz von Pinterest beachten sollte:<\/p>\n<ul>\n<li>Produkte pinnen<\/li>\n<li>Auf Blogbeitr\u00e4ge verlinken<\/li>\n<li>&#8222;Follow me on Pinterest&#8220; &#8211; Button auf der eigenen Website<\/li>\n<li>Den richtigen Account anlegen: Unternehmen sollten sich mit dem gesch\u00e4ftlichen Twitter-Account anmelden<\/li>\n<li>Kollaboratives Arbeiten (Crowdsourcing) betreiben<\/li>\n<li>Follow-Links anbieten (Link der Zielseite hinterlassen)<\/li>\n<li>Die Netiquette wahren<\/li>\n<li>Die eigene Zielgruppe dank Pinterest besser kennenlernen<\/li>\n<li>Regelm\u00e4ssig pinnen<\/li>\n<li>An guten Beispielen orientieren<\/li>\n<li>&#8222;Pin it&#8220; im Browser installieren<\/li>\n<li>Den Chef \u00fcberzeugen, Pinterest einzusetzen<\/li>\n<li>Keywords und Hashtags verwenden bei der Beschreibung des Pins<\/li>\n<li>Unbedingt verlinken (Backlinks setzen)<\/li>\n<li>Die User sprechen lassen<\/li>\n<li>Mehrere Netzwerke verbinden<\/li>\n<li>Influencer loben<\/li>\n<li>Content Marketing betreiben<\/li>\n<li>Gute Bilder sind wichtig<\/li>\n<li>Allenfalls Preise zu den Produkten angeben<\/li>\n<li>Pinterest auf Facebook integrieren (Landingpage)<\/li>\n<\/ul>\n<p>Was ist Ihre Meinung zu Pinterest? Hype or Fad?<\/p>\n<div class=\"pt-sm\">Schlagw\u00f6rter: <a href=\"https:\/\/blog.zhaw.ch\/marketingmanagement\/tag\/fachvortrag\/\">Fachvortrag<\/a>, <a href=\"https:\/\/blog.zhaw.ch\/marketingmanagement\/tag\/nicole-gerber\/\">Nicole Gerber<\/a>, <a href=\"https:\/\/blog.zhaw.ch\/marketingmanagement\/tag\/pinterest\/\">Pinterest<\/a>, <a href=\"https:\/\/blog.zhaw.ch\/marketingmanagement\/tag\/swiss-social-media-community\/\">Swiss Social Media Community<\/a><br><\/div>","protected":false},"excerpt":{"rendered":"<p>Die Swiss Social Media Community lud gestern zum\u00a0spannenden Fachvortrag\u00a0&#8222;Pinterest,\u00a0der neue Stern am Social\u00a0Media-Firnament?&#8220; ein. Nicole Gerber stellte die am schnellsten wachsende Social Media-Plattform kurz vor, gab spannende Inputs zu den Zahlen und Fakten, zeigte spannende Beispiele zum Einsatz von Social Media f\u00fcr Private und Unternehmen auf und stand f\u00fcr Fragen zur Verf\u00fcgung. Um Pinterest erfolgreich [&hellip;]<\/p>\n","protected":false},"author":132,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[8,11],"tags":[183,408,431,577],"features":[],"class_list":["post-2769","post","type-post","status-publish","format-standard","hentry","category-marketing-management","category-social-media-marketing","tag-fachvortrag","tag-nicole-gerber","tag-pinterest","tag-swiss-social-media-community"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Eine pinteresting Pr\u00e4sentation von Nicole Gerber - Marketing Management-Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.zhaw.ch\/marketingmanagement\/eine-pinteresting-prasentation-von-nicole-gerber\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Eine pinteresting Pr\u00e4sentation von Nicole Gerber\" \/>\n<meta property=\"og:description\" content=\"Die Swiss Social Media Community lud gestern zum\u00a0spannenden Fachvortrag\u00a0&#8222;Pinterest,\u00a0der neue Stern am Social\u00a0Media-Firnament?&#8220; ein. 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