{"id":2591,"date":"2012-08-10T11:30:23","date_gmt":"2012-08-10T09:30:23","guid":{"rendered":"http:\/\/ianus.zhaw.ch\/marketingmanagement\/?p=2591"},"modified":"2012-08-10T11:30:23","modified_gmt":"2012-08-10T09:30:23","slug":"social-in-plain-business","status":"publish","type":"post","link":"https:\/\/blog.zhaw.ch\/marketingmanagement\/social-in-plain-business\/","title":{"rendered":"Social. In Plain Business."},"content":{"rendered":"
\"\"<\/a>
Thomas A. Bryner<\/figcaption><\/figure>\n

Das Thema Social Business wird am diesj\u00e4hrigen Swiss New Marketing Forum<\/a> am 12. September\u00a0von\u00a0Thomas A. Bryner genauer beleuchtet. Neben ihm werden weitere \u00a0Top Referentinnen und Referenten<\/a> \u00fcber die Bereiche\u00a0Brand Aesthetics, Neuro\u00f6konomie und das Gruppenverhalten in sozialen Medien diskutieren. In diesem Beitrag stellen wir Thomas A. Bryner kurz vor und geben ein Vorgeschmack auf sein Referat.<\/strong><\/p>\n

Thomas A. Bryner<\/a> ist Mitglied im weltweiten „Social Business Tiger Team“ der IBM<\/a>. Er ber\u00e4t Kunden und Partner bei der Strategieentwicklung, Umsetzung und Adaption von Social Business und Enterprise 2.0. Neue Technologien wie Social Media, Social Collbaoration, Cloud Computing und Mobile bilden dabei seine Schwerpunktthemen.<\/p>\n

Social Business –\u00a0Wirkungspotenzial<\/strong><\/p>\n

Social Media ist f\u00fcr viele ein Begriff und wird von vielen mehr oder weniger weit gehend angewendet. Was aber ist ein Social Business und was braucht es dazu? Welche Wirkungspotenziale k\u00f6nnen sich entfalten und wie lassen sich Social Management Systeme und Unternehmensgewinn kausal verkn\u00fcpfen? Diese Fragestellungen sind aber f\u00fcr viele noch gedankliches Neuland; jedoch dass eine Diskussion dringend Not tut ist erkannt. In diesem Referat werden gerade diese Themen beleuchtet.<\/p>\n

Am Swiss New Marketing Forum finden zus\u00e4tzlich f\u00fcnf thematische Workshops<\/a> statt. Die Themen Customer Experience Management, Branding & Kommunikation, Konsumentenverhalten, Social Business und Sustainability Marketing, werden hier im Austausch mit Fachspezialisten diskutiert.<\/p>\n

Weitere Informationen und Anmeldung unter: www.swiss-new-marketing-forum.ch<\/a><\/p>\n

Schlagw\u00f6rter: IBM<\/a>, Referent<\/a>, snmf12<\/a>, Social Business<\/a>, Social Media<\/a>, Swiss New Marketing Forum<\/a>, Thomas A. Bryner<\/a>
<\/div>","protected":false},"excerpt":{"rendered":"

Das Thema Social Business wird am diesj\u00e4hrigen Swiss New Marketing Forum am 12. September\u00a0von\u00a0Thomas A. Bryner genauer beleuchtet. Neben ihm werden weitere \u00a0Top Referentinnen und Referenten \u00fcber die Bereiche\u00a0Brand Aesthetics, Neuro\u00f6konomie und das Gruppenverhalten in sozialen Medien diskutieren. In diesem Beitrag stellen wir Thomas A. Bryner kurz vor und geben ein Vorgeschmack auf sein Referat. […]<\/p>\n","protected":false},"author":113,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[8],"tags":[240,460,515,517,519,574,597],"features":[],"class_list":["post-2591","post","type-post","status-publish","format-standard","hentry","category-marketing-management","tag-ibm","tag-referent","tag-snmf12","tag-social-business","tag-social-media","tag-swiss-new-marketing-forum","tag-thomas-a-bryner"],"yoast_head":"\nSocial. 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