{"id":2300,"date":"2012-07-05T11:00:51","date_gmt":"2012-07-05T09:00:51","guid":{"rendered":"http:\/\/ianus.zhaw.ch\/marketingmanagement\/?p=2300"},"modified":"2012-07-05T11:00:51","modified_gmt":"2012-07-05T09:00:51","slug":"switzerland-as-a-brand-ein-artikel-von-cary-steinmann","status":"publish","type":"post","link":"https:\/\/blog.zhaw.ch\/marketingmanagement\/switzerland-as-a-brand-ein-artikel-von-cary-steinmann\/","title":{"rendered":"Switzerland as a brand &#8211; ein Artikel von Cary Steinmann"},"content":{"rendered":"<p>Die aktuelle (internationale) Ausgabe des Magazins &#8222;<a title=\"Competence\" href=\"http:\/\/www.sml.zhaw.ch\/fileadmin\/user_upload\/management\/ueber_uns\/publikationen\/competence\/pdf\/ZHAW_SML_COMPETENCE_International.pdf\" target=\"_blank\">Competence<\/a>&#8220; der ZHAW School of Management and Law besch\u00e4ftigt sich mit dem Thema &#8222;Swissness&#8220;. Lesen Sie den spannenden Artikel von <a title=\"Cary Steinmann\" href=\"http:\/\/www.zhaw.ch\/fileadmin\/php_includes\/popup\/person-detail.php?kurzz=stca\" target=\"_blank\">Cary Steinmann <\/a>zum Thema &#8222;Swissness as a brand&#8220; auf Seite 16.<\/p>\n<p><span style=\"color: #808080\"><strong>What signifies Switzerland as a brand? Two very distinctive faces of Switzerland coexist alongside each other, attracting not only tourists but consumers of everything Switzerland has to offer.<\/strong><\/span><\/p>\n<div>\n<div style=\"width:420px;text-align:left\"><a href=\"http:\/\/issuu.com\/sml.zhaw\/docs\/zhaw_sml_competence_international?mode=window&amp;backgroundColor=%23222222\" target=\"_blank\">Open publication<\/a> &#8211; Free <a href=\"http:\/\/issuu.com\" target=\"_blank\">publishing<\/a> &#8211; <a href=\"http:\/\/issuu.com\/search?q=competence\" target=\"_blank\">More competence<\/a><\/div>\n<\/div>\n<div class=\"pt-sm\">Schlagw\u00f6rter: <a href=\"https:\/\/blog.zhaw.ch\/marketingmanagement\/tag\/brand\/\">Brand<\/a>, <a href=\"https:\/\/blog.zhaw.ch\/marketingmanagement\/tag\/competence\/\">Competence<\/a>, <a href=\"https:\/\/blog.zhaw.ch\/marketingmanagement\/tag\/swissness\/\">Swissness<\/a><br><\/div>","protected":false},"excerpt":{"rendered":"<p>Die aktuelle (internationale) Ausgabe des Magazins &#8222;Competence&#8220; der ZHAW School of Management and Law besch\u00e4ftigt sich mit dem Thema &#8222;Swissness&#8220;. Lesen Sie den spannenden Artikel von Cary Steinmann zum Thema &#8222;Swissness as a brand&#8220; auf Seite 16. What signifies Switzerland as a brand? Two very distinctive faces of Switzerland coexist alongside each other, attracting not [&hellip;]<\/p>\n","protected":false},"author":132,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[3,8],"tags":[78,113,583],"features":[],"class_list":["post-2300","post","type-post","status-publish","format-standard","hentry","category-branding-kommunikation","category-marketing-management","tag-brand","tag-competence","tag-swissness"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Switzerland as a brand - ein Artikel von Cary Steinmann - Marketing Management-Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.zhaw.ch\/marketingmanagement\/switzerland-as-a-brand-ein-artikel-von-cary-steinmann\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Switzerland as a brand - ein Artikel von Cary Steinmann\" \/>\n<meta property=\"og:description\" content=\"Die aktuelle (internationale) Ausgabe des Magazins &#8222;Competence&#8220; der ZHAW School of Management and Law besch\u00e4ftigt sich mit dem Thema &#8222;Swissness&#8220;. 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