{"id":1855,"date":"2012-06-15T11:00:35","date_gmt":"2012-06-15T10:00:35","guid":{"rendered":"http:\/\/ianus.zhaw.ch\/marketingmanagement\/?p=1855"},"modified":"2012-06-15T11:00:35","modified_gmt":"2012-06-15T10:00:35","slug":"das-zentrum-fur-marketing-management-am-swiss-crm-forum-2012-28-juni-2012","status":"publish","type":"post","link":"https:\/\/blog.zhaw.ch\/marketingmanagement\/das-zentrum-fur-marketing-management-am-swiss-crm-forum-2012-28-juni-2012\/","title":{"rendered":"Das Zentrum f\u00fcr Marketing Management am Swiss CRM Forum 2012 \u2013 28. Juni 2012"},"content":{"rendered":"<p><strong><a href=\"http:\/\/blog.zhaw.ch\/marketingmanagement\/files\/2012\/06\/CRM-e1341408136153.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-1857 alignleft\" title=\"CRM\" src=\"http:\/\/ianus.zhaw.ch\/marketingmanagement\/wp-content\/uploads\/2012\/06\/CRM-300x171.jpg\" alt=\"Swiss CRM Forum\" width=\"144\" height=\"82\" \/><\/a>Das Zentrum f\u00fcr Marketing Management ist auch am diesj\u00e4hrigen Swiss CRM Forum im Z\u00fcrcher Hallenstadion umfangreich vertreten.<\/strong><\/p>\n<p>Als akademischer Partner des Forums stellt Brian R\u00fceger im Interview mit Susanne Wille die diesj\u00e4hrige Ausgabe der j\u00e4hrlichen <a title=\"Swiss CRM Studie\" href=\"http:\/\/www.sml.zhaw.ch\/management\/zmm\/ forschung\/studien\/swiss-crm.html\" target=\"_blank\">Swiss CRM Studie<\/a> vor. Er spricht vom aktuellen Umsetzungsstand von CRM in der Schweiz, den wichtigsten Erfolgsfaktoren und Herausforderungen in CRM-Projekten und erkl\u00e4rt, wie stark die aktuell diskutierten CRM-Trendthemen auch tats\u00e4chliche Umsetzung in den Unternehmen finden. Die aktuellen Schwerpunkthemen Customer Experience Management und Datenschutz werden Hauptthema des Interviews sein.<\/p>\n<p>Gemeinsam mit <a title=\"ec4u\" href=\"http:\/\/www.ec4u.de\" target=\"_blank\">ec4u expert consulting ag<\/a> und unter der Schirmherrschaft von Erik Neumann, Leiter des Swiss CRM Forum, k\u00fcrt das Zentrum f\u00fcr Marketing Management den <a title=\"CRM Champion\" href=\"http:\/\/www.crmchampion.ch\" target=\"_blank\">Schweizer CRM Champion 2012<\/a>. Das Finale der CRM-Meisterschaft findet um 13.00 Uhr am Stand der ec4u statt. Wir w\u00fcnschen den Kandidaten viel Gl\u00fcck.<\/p>\n<p>Zus\u00e4tzlich wird Brian R\u00fceger als Jury-Pr\u00e4sident den diesj\u00e4hrigen <a title=\"Innovation-Award\" href=\"http:\/\/www.swisscrmforum.com\/innovationaward\" target=\"_blank\">Innovation-Award<\/a> vergeben. Ausgezeichnet werden innovative CRM-Projekte, die im 2011 erfolgreich abgeschlossen wurden. Wir sind schon jetzt gespannt auf den Gewinner.<\/p>\n<p>Und nicht zuletzt freuen sich Mitarbeitende des Zentrums \u00fcber einen regen Besuch des ZHAW-Standes in der Ausstellung (Stand 48).<\/p>\n<div class=\"pt-sm\">Schlagw\u00f6rter: <a href=\"https:\/\/blog.zhaw.ch\/marketingmanagement\/tag\/newsletter\/\">Newsletter<\/a>, <a href=\"https:\/\/blog.zhaw.ch\/marketingmanagement\/tag\/swiss-crm-forum\/\">Swiss CRM Forum<\/a>, <a href=\"https:\/\/blog.zhaw.ch\/marketingmanagement\/tag\/swiss-crm-studie\/\">Swiss CRM Studie<\/a><br><\/div>","protected":false},"excerpt":{"rendered":"<p>Das Zentrum f\u00fcr Marketing Management ist auch am diesj\u00e4hrigen Swiss CRM Forum im Z\u00fcrcher Hallenstadion umfangreich vertreten. Als akademischer Partner des Forums stellt Brian R\u00fceger im Interview mit Susanne Wille die diesj\u00e4hrige Ausgabe der j\u00e4hrlichen Swiss CRM Studie vor. Er spricht vom aktuellen Umsetzungsstand von CRM in der Schweiz, den wichtigsten Erfolgsfaktoren und Herausforderungen in [&hellip;]<\/p>\n","protected":false},"author":113,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[4,8],"tags":[900,570,572],"features":[],"class_list":["post-1855","post","type-post","status-publish","format-standard","hentry","category-crm","category-marketing-management","tag-newsletter","tag-swiss-crm-forum","tag-swiss-crm-studie"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Das Zentrum f\u00fcr Marketing Management am Swiss CRM Forum 2012 \u2013 28. Juni 2012 - Marketing Management-Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.zhaw.ch\/marketingmanagement\/das-zentrum-fur-marketing-management-am-swiss-crm-forum-2012-28-juni-2012\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Das Zentrum f\u00fcr Marketing Management am Swiss CRM Forum 2012 \u2013 28. Juni 2012\" \/>\n<meta property=\"og:description\" content=\"Das Zentrum f\u00fcr Marketing Management ist auch am diesj\u00e4hrigen Swiss CRM Forum im Z\u00fcrcher Hallenstadion umfangreich vertreten. Als akademischer Partner des Forums stellt Brian R\u00fceger im Interview mit Susanne Wille die diesj\u00e4hrige Ausgabe der j\u00e4hrlichen Swiss CRM Studie vor. 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