{"id":1506,"date":"2012-04-23T14:30:30","date_gmt":"2012-04-23T13:30:30","guid":{"rendered":"http:\/\/ianus.zhaw.ch\/marketingmanagement\/?p=1506"},"modified":"2012-04-23T14:30:30","modified_gmt":"2012-04-23T13:30:30","slug":"schwarmen-vom-schwarm","status":"publish","type":"post","link":"https:\/\/blog.zhaw.ch\/marketingmanagement\/schwarmen-vom-schwarm\/","title":{"rendered":"Schw\u00e4rmen vom Schwarm\u2026"},"content":{"rendered":"<figure id=\"attachment_1508\" aria-describedby=\"caption-attachment-1508\" style=\"width: 320px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/blog.zhaw.ch\/marketingmanagement\/files\/2012\/04\/Crowdsourcing.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-1508 \" title=\"Crowdsourcing\" src=\"http:\/\/blog.zhaw.ch\/marketingmanagement\/files\/2012\/04\/Crowdsourcing-300x210.jpg\" alt=\"Crowdsourcing\" width=\"320\" height=\"210\" \/><\/a><figcaption id=\"caption-attachment-1508\" class=\"wp-caption-text\">Quelle:Cooltown Studios<\/figcaption><\/figure>\n<p><strong>Die <a title=\"Abteilung General Management\" href=\"http:\/\/www.sml.zhaw.ch\/management\/agm\/die-abteilung.html\" target=\"_blank\">Abteilung General Management<\/a> (AGM) hat das Innovationspotenzial von Crowdsourcing erkannt und f\u00fchrt deshalb mit <a title=\"Zweifel Pomy-Chips AG\" href=\"http:\/\/www.facebook.com\/ZweifelChips\" target=\"_blank\">Zweifel Pomy-Chips\u00a0AG <\/a>als Praxispartner ein Pilot-Projekt auf der Innovationsplattform <a title=\"Atizo\" href=\"https:\/\/www.atizo.com\/projects\/ideas\/1520\/es-kann-nur-eine-geben\/\">Atizo <\/a>durch, um Erfahrungen im Umgang mit der \u201eSchwarmauslagerung\u201c zu sammeln. <\/strong><\/p>\n<p><em><strong><a title=\"Es kann nur EINE geben\" href=\"https:\/\/www.atizo.com\/zweifelchips\">Machen Sie mit<\/a>, denn es gibt nicht nur Erfahrung zu gewinnen sondern auch Pr\u00e4mien f\u00fcr die besten Ideen!<\/strong><\/em><\/p>\n<p>Crowdsourcing, zu Deutsch die Schwarmauslagerung, ist eine Wortkombination aus \u201eCrowd &amp; Outsourcing\u201c, also das Auslagern von Arbeiten an einen Schwarm. Im Kern geht es darum, Stakeholder einer Unternehmung in L\u00f6sungsfindungs- und Innovationsprozesse einzubinden. Crowdsourcing kann in kleinerem Umfang projektbezogen angewendet werden, wobei eine einmalige Fragestellung durch eine Community beantwortet wird. Umfassender ist Crowdsourcing, wenn es langfristig installiert wird, als Kultur der offenen Innovation und Ideenfindung.<\/p>\n<p>Bleibt f\u00fcr den Moment zu sagen: Crowdsourcing ist ein spannendes und relativ neues Gebiet. Wer mehr dar\u00fcber erfahren m\u00f6chte ist herzlich eingeladen, sich bei <a title=\"Salome M\u00fcller\" href=\"mailto:mues@zhaw.ch\" target=\"_blank\">Salome M\u00fcller<\/a> oder <a title=\"Michaela Simeon\" href=\"mailto:sime@zhaw.ch\" target=\"_blank\">Michaela Simeon<\/a>, Zentrum f\u00fcr Marketing Management, zu erkundigen. Die AGM h\u00e4lt Sie auf dem Laufenden!<\/p>\n<div class=\"pt-sm\">Schlagw\u00f6rter: <a href=\"https:\/\/blog.zhaw.ch\/marketingmanagement\/tag\/atizo\/\">Atizo<\/a>, <a href=\"https:\/\/blog.zhaw.ch\/marketingmanagement\/tag\/crowdsourcing\/\">Crowdsourcing<\/a>, <a href=\"https:\/\/blog.zhaw.ch\/marketingmanagement\/tag\/innovation\/\">Innovation<\/a>, <a href=\"https:\/\/blog.zhaw.ch\/marketingmanagement\/tag\/zweifel-chips\/\">Zweifel Chips<\/a><br><\/div>","protected":false},"excerpt":{"rendered":"<p>Die Abteilung General Management (AGM) hat das Innovationspotenzial von Crowdsourcing erkannt und f\u00fchrt deshalb mit Zweifel Pomy-Chips\u00a0AG als Praxispartner ein Pilot-Projekt auf der Innovationsplattform Atizo durch, um Erfahrungen im Umgang mit der \u201eSchwarmauslagerung\u201c zu sammeln. Machen Sie mit, denn es gibt nicht nur Erfahrung zu gewinnen sondern auch Pr\u00e4mien f\u00fcr die besten Ideen! Crowdsourcing, zu [&hellip;]<\/p>\n","protected":false},"author":113,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[8,11],"tags":[41,125,251,678],"features":[],"class_list":["post-1506","post","type-post","status-publish","format-standard","hentry","category-marketing-management","category-social-media-marketing","tag-atizo","tag-crowdsourcing","tag-innovation","tag-zweifel-chips"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Schw\u00e4rmen vom Schwarm\u2026 - Marketing Management-Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.zhaw.ch\/marketingmanagement\/schwarmen-vom-schwarm\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Schw\u00e4rmen vom Schwarm\u2026\" \/>\n<meta property=\"og:description\" content=\"Die Abteilung General Management (AGM) hat das Innovationspotenzial von Crowdsourcing erkannt und f\u00fchrt deshalb mit Zweifel Pomy-Chips\u00a0AG als Praxispartner ein Pilot-Projekt auf der Innovationsplattform Atizo durch, um Erfahrungen im Umgang mit der \u201eSchwarmauslagerung\u201c zu sammeln. 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